Glossary

A

• Abandoned cart email
• Abuse complaint
• Admin (Account owner)
• Affiliate Marketing
• Alt text
• Analytics
• API
• Archive bar
• Archive Page
• Authentication
• Automated emails
• Autoresponder

B

• B2B marketing
• B2C marketing
• Behavioral email
• Birthday marketing
• Black lists
• Bounce
• Brand consistency
• Bulk email
• Bulk email blast
• Bulk email campaign
• Bulk email list
• Bulk email marketing
• Bulk email permit
• Bulk email provider
• Bulk email sender
• Bulk email software
• Bulk SMS (text message) marketing
• Business email

C

• Call to action
• CAN-SPAM Act
• Chatbot
• Churn rate
• Click-Through Rate
• Click Map
• Clicks
• CMS
• Confirmation Email
• Content Marketing
• Conversion
• CRM
• Cross-channel marketing
• Cross-selling
• Custom-Coded Template
• Custom email template

D

• Database marketing
• Dedicated IP address
• Delivery errors
• Delivery rate
• Digital marketing
• Direct email marketing
• Direct marketing
• Direct sales
• DKIM
• DMARC
• DNS
• Double Opt-In
• Drag-and-Drop Editor
• Drip email campaign

E

• Editor
• Email address harvesting
• Email advertising
• Email bounce rate
• Email deliverability
• Email marketing automation
• Email Marketing Strategy
• Email Campaign
• Email Client
• Email Marketing
• Email Newsletter
• Email-opt-out
• Email open rate
• Email personalization
• Email preheader
• Email signature
• Email subscriber value
• Email subscription
• ESP
• Email template
• Event invitation email

F

• Facebook messenger advertising
• Footer

G

• Geolocation
• GetResponse
• Google Analytics
• Greylisting

H

• Hard Bounce
• Holiday marketing
• HTML email

I

• Inbound marketing
• Indirect sales
• Industry
• Industry Average
• Integration
• Internet advertising
• IP-address
• IP-address warm-up
• ISP

L

• Landing Page
• Lead
• Lead generation
• Lead nurturing
• List (Subscribers List)

M

• MailChimp
• Mailing list
• Mailing services
• Mailing templates
• Marketing automation
• Marketing lead
• Messenger marketing
• Mobile marketing

N

• Newsletter sending

O

• Opt-in
• Order confirmation email
• Outbound marketing

P

• Pay-Per-Click (PPC)
• Permission Reminder
• Personalization
• Personalized Email
• Personalized Text Message
• Phishing
• Plain Text Emails
• Promotional Email
• Promotional Marketing
• Promotional SMS
• Prospective Customer

Q

• QR code

R

• Recipient
• Reactivation email
• Reputation
• Regular campaign
• Responsive email
• RESTful API
• ROI
• RSS-driven campaigns

S

• Sales cycle
• Sales funnel
• Scheduled email campaign
• Segment
• Segmentation
• Sender ID
• Sender reputation
• SEO-optimization
• SMS
• SMS campaign
• SMS gateway
• SMTP protocol
• SMTP server
• Soft Bounce
• Social Media Marketing
• SPAM
• Spammer
• SpamAssassin
• SpamСop
• Spamhaus
• Spam filter
• SPF
• Split-testing
• Statistics
• Subject line
• Subscription forms
• Subscriber

T

• Targeted mailing list
• Targeting
• Transactional Email
• Triggered email

U

• Unique Clicks
• Unsolicited bulk email
• Unsubscribing
• Upsell
• User agent
• User-generated content

V

• vCard (VCF)
• Video email marketing
• Viral Marketing

W

• Web-version
• Webpush notifications
• Website monetization
• Welcome Emails

Z

• Zip file