Internet Marketing 101

A

• AMP email
• Abandoned cart email
• Abuse complaint
• Adaptive selling
• Admin (Account owner)
• Advertising clutter
• Advertising media
• Advertising message
• Affiliate marketing
• Alt text
• Ambient marketing
• Ambush marketing
• Analytics
• Anniversary email
• Announcement email
• API
• Archive bar
• Archive page
• Audience segmentation
• Authentication
• Authorized dealer
• Automated email
• Autoresponder
• Average fixed cost

B

• B2B marketing
• B2C marketing
• Behavioral email
• Behavioral marketing
• Behavioral segmentation
• Behavioral targeting
• Birthday marketing
• Black list
• Booking confirmation email
• Bounce
• Brand activation
• Brand affinity
• Brand awareness
• Brand consistency
• Brand development index
• Brand differentiation
• Brand engagement
• Brand extension
• Brand mark
• Brand marketing
• Brand personality
• Brand preference
• Brand strength
• Brand switching
• Brand value
• Bulk email
• Bulk email blast
• Bulk email campaign
• Bulk email list
• Bulk email marketing
• Bulk email permit
• Bulk email provider
• Bulk email sender
• Bulk email software
• Business email
• Business SMS
• Buyer journey
• Buyer persona

C

• Call to action
• CAN-SPAM Act
• Capital goods
• Capital turnover
• Chatbot
  
• Chatbot builder
• Chatbot marketing
• Chatbot platform
• Churn rate
• Click-through rate
• Click map
• Clicks
• CMS
• Common costs
• Comparative advertising
• Competitive environment
• Competitive intelligence
• Competitive strategy
• Concentrated marketing
• Confirmation email
• Confirmation link
• Content marketing
• Content marketing strategy
• Contextual advertising
• Conversion
• Conversion marketing
• Conversion rate optimization (CRO)
• CRM
• CRM marketing
• Cross-channel marketing
• Cross-promotion
• Cross-selling
• CTOR
• Curated newsletter
• Custom-coded template
• Custom email template
• Customer acquisition
• Customer equity
• Customer lifetime value
• Customer loyalty
• Customer retention

D

• Database marketing
• Deceptive pricing
• Dedicated IP address
• Delivery errors
• Delivery rate
• Demand analysis
• Differentiated marketing
• Digital marketing
• Digital marketing plan
• Digital marketing strategy
• Direct email marketing
• Direct marketing
• Direct response advertising
• Direct sales
• DKIM
• DMARC
• DNS
• Double opt-in
• Drag-and-drop editor
• Drip email campaign
• Durable goods
• Dynamic email content

E

• Ecommerce email marketing
• Ecommerce marketing
• eCommerce platform
• Economic value added
• Editor
• Email address harvesting
• Email advertising
• Email analytics
• Email API
• Email background image
• Email bounce rate
• Email campaign
• Email click tracking
• Email client
• Email conversion rate
• Email deliverability
• Email finder
• Email engagement
• Email header
• Email lead
• Email list cleaner
• Email list management
• Email marketing automation
• Email marketing metrics
• Email marketing strategy
• Email marketing plan
• Email marketing ROI
• Email marketing
• Email newsletter
• Email notification
• Email opt-out
• Email optimization
• Email open rate
• Email personalization
• Email preheader
• Email protocol
• Email retargeting
• Email scrubbing
• Email service
• Email signature
• Email spam checker
  
• Email subject line
• Email subscriber
• Email subscriber value
• Email subscription
• Email template
• Email tracking
• Email verifier
• Email workflow
• ESP
• Event announcement
• Event confirmation email
• Event follow-up email
• Event invitation
• Event invitation email
• Event marketing
• Event reminder
• Everyday low pricing
• Exit-intent popup

F

• Facebook advertising
• Facebook marketing
• Facebook Messenger advertising
• Facebook Shops
• Feedback request email
• Flash sale
• Follow-up email
• Footer
• Fusion marketing

G

• Geolocation
• GetResponse
  
• Giveaway email
• Google Analytics
• Government market
• Green marketing
• Greylisting
• Gross profit
• Growth hacking
• Guerrilla marketing

H

• Hard bounce
• High-low pricing
• Holiday marketing
• HTML email

I

• Inbound marketing
• Indirect sales
• Individual branding
• Industry
• Industry average
• Influencer marketing
• Infomercial
• Instagram eCommerce
• Instagram lead generation
• Instagram marketing
• Instagram marketing strategy
• Instagram promotion
• Instagram shopping
• Integration
• Interactive email
• Internet advertising
• Internet marketing
• Internet marketing plan
• IP-address
• IP-address warm-up
• ISP

L

• Landing page
• Landing page creator
• Lead conversion
• Lead funnel
• Lead generation
• Lead generation email
• Lead magnet
• Lead nurturing
• Lead nurturing email
• Lead qualification
• Lead scoring
• Lifecycle marketing
• List (Subscribers list)
• List Building
• Local brand
• Loss leader

M

• MailChimp
• Mailing list
• Mailing templates
• Majority fallacy
• Marketing automation
• Marketing funnel
• Marketing lead
• Mass media
• Media channel
• Media mix
• Merchant wholesaler
• Messenger marketing
• Mobile landing page
• Mobile marketing
• Modified rebuy
• Monopolistic competition
• Monopsony
• Multichannel marketing

N

• National brand
• Negative advertising
• Newsletter sending

O

• Odd-even pricing
• Oligopoly
• Onboarding email
• Online business
• Opt-in
• Opt-in page
• Order confirmation email
• Outbound marketing
• Outreach marketing

P

• Pay-per-click (PPC)
• Permission marketing
• Permission reminder
• Personalized email
• Personalized email marketing
• Personalized text message
• Phishing
• Pipeline marketing
• Plain text email
• Pop-up
• Predictive validity
• Price sensitivity
• Primary demand
• Product approach
• Product bundling
• Product launch email
• Project management
• Promotion mix
• Promotional email
• Promotional marketing
• Promotional SMS
• Prospective customer
• Pure competition
• Push notification
• Push notification marketing

Q

• QR code

R

• Recipient
• Reactivation email
• Rebranding
• Reputation
• Regular campaign
• Relationship marketing
• Relative market share
• Relative price
• Responsive email
• RESTful API
• Retail email marketing
• Retail marketing
• Retention marketing
• ROI
• RSS-driven campaign

S

• Sales cycle
• Sales email
• Sales funnel
• Sales promotion
• Sales velocity
• Sales volume
• Scheduled email campaign
• Search engine marketing (SEM)
• Segment
• Segmentation
• Selective demand
• Sender ID
• Sender reputation
• SEO
• Single opt-in
• SMS
• SMS advertising
• SMS autoresponder
• SMS campaign
• SMS gateway
• SMS marketing
• SMS notification
• SMS opt-in
• SMTP protocol
• SMTP server
• Soft bounce
• Social media marketing
• Spam email
• Spammer
• SpamAssassin
• SpamСop
• Spamhaus
• Spam filter
• Spam trap
• SPF
• Split-testing
• Squeeze page
• Statistics
• Straight rebuy
• Subscription confirmation email
• Subscription form
• Subscriber
• Substitute products
• Suppression list

T

• Target audience
• Targeted advertising
• Targeted mailing list
• Targeting
• Team selling
• Telegram marketing
• Transactional email
• Transactional SMS
• Triggered email

U

• Umbrella branding
• Undifferentiated marketing
• Unfair competition
• Unique clicks
• Unique value proposition
• Unsolicited bulk email
  
• Unsubscribe link
• Unsubscribe page
• Unsubscribe rate
• Unsubscribe request
• Unsubscribing
• Upselling
• User agent
• User-generated content

V

• vCard (VCF)
• Value analysis
• Vertical marketing system
• Video email marketing
• Viral marketing

W

• Web-version
• Web push notification
• Webinar announcement
• Webinar invitation
• Webinar invitation email
• Webinar marketing
• Website monetization
• Welcome email
• WhatsApp marketing
• WhatsApp marketing strategy

Z

• Zip file
• Zone pricing