Glossary

A

• AMP email
• Abandoned cart email
• Abuse complaint
• Admin (Account owner)
• Affiliate marketing
• Alt text
• Analytics
• Anniversary email
• Announcement email
• API
• Archive bar
• Archive page
• Authentication
• Automated email
• Autoresponder

B

• B2B marketing
• B2C marketing
• Behavioral email
• Behavioral segmentation
• Birthday marketing
• Black list
• Booking confirmation email
• Bounce
• Brand consistency
• Brand marketing
• Bulk email
• Bulk email blast
• Bulk email campaign
• Bulk email list
• Bulk email marketing
• Bulk email permit
• Bulk email provider
• Bulk email sender
• Bulk email software
• Business email
• Business SMS
• Buyer journey

C

• Call to action
• CAN-SPAM Act
• Chatbot
  
• Chatbot builder
• Chatbot marketing
• Churn rate
• Click-through rate
• Click map
• Clicks
• CMS
• Confirmation email
• Confirmation link
• Content marketing
• Conversion
• Conversion marketing
• CRM
• Cross-channel marketing
• Cross-selling
• Custom-coded template
• Custom email template
• Customer loyalty
• Customer retention

D

• Database marketing
• Dedicated IP address
• Delivery errors
• Delivery rate
• Digital marketing
• Direct email marketing
• Direct marketing
• Direct sales
• DKIM
• DMARC
• DNS
• Double opt-in
• Drag-and-drop editor
• Drip email campaign
• Dynamic email content

E

• Ecommerce email marketing
• Editor
• Email address harvesting
• Email advertising
• Email analytics
• Email background image
• Email bounce rate
• Email campaign
• Email client
• Email conversion rate
• Email deliverability
• Email finder
• Email header
• Email lead
• Email marketing automation
• Email marketing strategy
• Email marketing plan
• Email marketing
• Email newsletter
• Email notification
• Email opt-out
• Email optimization
• Email open rate
• Email personalization
• Email preheader
• Email protocol
• Email retargeting
• Email service
• Email signature
• Email spam checker
  
• Email subscriber
• Email subscriber value
• Email subscription
• Email workflow
• Email template
• Email tracking
• ESP
• Event confirmation email
• Event invitation email

F

• Facebook marketing
• Facebook Messenger advertising
• Feedback request email
• Follow-up email
• Footer

G

• Geolocation
• GetResponse
  
• Giveaway email
• Google Analytics
• Greylisting

H

• Hard bounce
• Holiday marketing
• HTML email

I

• Inbound marketing
• Indirect sales
• Industry
• Industry average
• Integration
• Interactive email
• Internet advertising
• Internet marketing
• IP-address
• IP-address warm-up
• ISP

L

• Landing page
• Lead generation
• Lead nurturing
• Lifecycle marketing
• List (Subscribers list)
• List Building

M

• MailChimp
• Mailing list
• Mailing templates
• Marketing automation
• Marketing lead
• Messenger marketing
• Mobile marketing
• Multichannel marketing

N

• Newsletter sending

O

• Onboarding email
• Opt-in
• Order confirmation email
• Outbound marketing
• Outreach marketing

P

• Pay-per-click (PPC)
• Permission marketing
• Permission reminder
• Personalization
• Personalized email
• Personalized email marketing
• Personalized text message
• Phishing
• Pipeline marketing
• Plain text email
• Promotion mix
• Promotional email
• Promotional marketing
• Promotional SMS
• Prospective customer
• Push notification
• Push notification marketing

Q

• QR code

R

• Recipient
• Reactivation email
• Reputation
• Regular campaign
• Responsive email
• RESTful API
• Retail email marketing
• Retention marketing
• ROI
• RSS-driven campaign

S

• Sales cycle
• Sales email
• Sales funnel
• Sales promotion
• Scheduled email campaign
• Segment
• Segmentation
• Sender ID
• Sender reputation
• SEO
• SMS
• SMS advertising
• SMS campaign
• SMS gateway
• SMS marketing
• SMS notification
• SMS opt-in
• SMTP protocol
• SMTP server
• Soft bounce
• Social media marketing
• Spam email
• Spammer
• SpamAssassin
• SpamСop
• Spamhaus
• Spam filter
• Spam trap
• SPF
• Split-testing
• Statistics
• Subject line
• Subscription confirmation email
• Subscription form
• Subscriber
• Suppression list

T

• Target audience
• Targeted mailing list
• Targeting
• Transactional email
• Transactional SMS
• Triggered email

U

• Unique clicks
• Unsolicited bulk email
  
• Unsubscribe link
• Unsubscribe page
• Unsubscribe rate
• Unsubscribing
• Upsell
• User agent
• User-generated content

V

• vCard (VCF)
• Video email marketing
• Viral marketing

W

• Web-version
• Web push notification
• Website monetization
• Welcome email

Z

• Zip file