When we say “we,” “us,” “our,” and “SendPulse,” we are referring to SendPulse Inc., 220 E 23rd St #401, New York, NY 10010.

This Cookie Statement explains how we use cookies and similar technologies throughout our business, including through our websites that link to this Statement, such as https://sendpulse.com, or any website or application owned, operated, or controlled by us (collectively “Websites” or “websites”). Also, when our users' subscribers visit websites or e-commerce stores operated by our users, or open or interact with emails delivered through our Services. It also explains what these technologies are and why we use them, and your rights to control our use of them. This Cookie Statement is and will be treated as part of our Privacy Policy and is automatically incorporated therein. Capitalized terms used and not otherwise defined in this Cookie Statement have the meanings given to those terms in our Privacy Policy.

In some cases, we may use cookies and other tracking technologies described in this Cookie Statement to collect Personal Data or to collect information that becomes Personal Data if we combine it with other data. For more information about how we process your Personal Information, please read our Privacy Policy.


Cookies are small data files on your computer or mobile device when you visit a website. Online service providers widely use cookies, for example, to make their websites or services work more efficiently and provide reporting information.

First-party cookies are cookies that are set by the website owner or service provider (in this case, SendPulse). Cookies, set by parties other than the website owner, are called third-party cookies. Third-party cookies enable third-party features or functionality on or through the websites or services you are using (such as advertising, interactive content, and analytics). The third parties, set by these third-party cookies, can recognize your computer when you visit the website or service in question or certain other websites or services.

Why do we use cookies and other tracking technologies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons for our Websites and Services to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us and the third parties we work with to track and target the interests of visitors to our Websites, and we refer to these as “performance” or “functionality” cookies. For example, we use cookies to tailor content and information that we may send or display to you and otherwise personalize your experience while interacting with our Websites and improve the functionality of the Services we provide. We also enable our users to employ cookies and similar tracking technologies in connection with their use of our Services to allow us and our users to track their subscribers. Finally, third parties serve cookies through our Websites and Services for advertising, analytics, and other purposes.

Cookies served through our Websites

The specific types of first and third-party cookies served through our Websites and the purposes they perform are described in further detail below:

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our websites and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the websites, you cannot refuse them without impacting how our websites function. You can block or delete them by changing your browser settings, as described under the Cookie Statement.

Performance and Functionality Cookies

These cookies are used to enhance the performance and functionality of our websites but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

Analytics and Customization Cookies

These cookies collect information that is used either in aggregate form to help us understand the use of our websites or the effectiveness of our marketing campaigns or customize our websites and application for you to enhance your experience.

Advertising (Targeting) Cookies

These cookies are used for advertising messages more relevant to you and your interests. They also perform functions like preventing the same as from continuously appearing, ensuring proper ads display, and sometimes selecting advertisements based on your interests. For further information, see the section of the Cookie Statement entitled "Targeted online advertising."

Other tracking technologies

We and our third-party partners may use other similar technologies from time to time, like web beacons, pixels (or “clear GIFs”), and other tracking technologies. These tiny graphics files (tracking technologies) contain a unique identifier and enable us to recognize when someone has visited our Websites or, in the case of web beacons, opened our emails. It allows us, for example, to monitor the traffic patterns of users from one page within our Websites to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns. While you may not have the ability to specifically reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair the functioning of these technologies.

Targeted online advertising

We have engaged one or more third-party service providers to track and analyze individualized usage and volume statistical information from interactions with our Websites.

These third parties use cookies, web beacons, pixel tags, and similar tracking technologies to collect and use certain information about your online activities, either on our Websites and/or other sites or mobile apps, to infer your interests and deliver you targeted advertisements that are more tailored to you based on your browsing activities and inferred interests.

Our third-party service providers may also use cookies or web beacons to collect information about your visits to our Websites and/or other sites to measure and track the effectiveness of advertisements and our online marketing activities. Information collected by these third parties does not include personal information that enables you to be specifically identified (e.g. by reference to your name or email address).

Cookies served through the Services

User email campaigns

We automatically place single-pixel GIFs, also known as web beacons, in every email for our users. These tiny graphic files (web beacons) contain unique identifiers that enable us and our users to recognize when their subscribers have opened an email or clicked certain links. These technologies record each subscriber's email address, IP address, date, and time associated with each open and click for a campaign. We use this data to create reports for our users about how an email campaign performed and what actions subscribers took.

User sites

If a user elects to use particular SendPulse add-ons or features, the use of those may permit or require additional cookies or tracking technologies to be employed. If users connect their website or e-commerce store (in each case, a “Site”) to a SendPulse account, SendPulse installs a JavaScript tracking snippet (“Snippet”) on that user’s Site. This Snippet will allow cookies, pixels, and other technologies to be set on that user’s Site to facilitate the use of particular automation, features, and functionality offered by SendPulse through the Services. The specific cookies, pixels, or other technologies that will be set on a user’s Site depend on the particular add-ons or features that the user chooses to use as part of the Services. And as a result, subscribers should review the relevant user’s privacy notice and cookie disclosures for further information about the specific types of cookies and other tracking technologies used on the Site.

How can you control cookies

You have the right to decide whether to accept or reject cookies.

You can set, or amend, your web browser controls to accept or refuse cookies. If you reject cookies, you may still use our Websites, though your access to some functionality and areas of our Websites may be restricted. As how you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information.

How often will this Cookie Statement be updated?

We may update this Cookie Statement from time to time to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please, therefore, re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.

The date at the bottom of this Cookie Statement indicates when it was last updated.

If you have any questions about our use of cookies or other technologies, please email us at support@sendpulse.com.


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