What is NPS?
How to calculate your NPS
You can calculate your NPS manually using a simple formula. Subtract the percentage of your Detractors from the percentage of your Promoters. The number you get is your audience's loyalty index.
Another option is to add a widget to your website and get visualized survey results with key metrics automatically. This widget can also be effortlessly integrated with your CRM system.
How to analyze your NPS survey results
Depending on the rating, respondents are divided into three groups:
- Detractors are dissatisfied clients who want their problems fixed.
- Neutrals don't have strong feelings towards your brand (neither positive nor negative), meaning that they have had an average experience with your company. If ignored, they can become Detractors.
- Promoters are loyal clients who require your care, thanks, and rewards.
Start analyzing customer experience using ready-made NPS widgets
SendPulse offers a variety of versatile templates you can use to evaluate different survey parameters. Adjusting them to suit your needs will only take up to 10 minutes.
Everything you need in just one NPS widget
5+ rating display styles
Apart from the regular 1 to 10 rating, you can choose how you want your survey answers to be displayed:
- as stars;
- as emoji;
- as hearts;
- as likes and dislikes;
- as numbers from 1 to 3 or from 1 to 5.
Choose what works best for your audience — you can edit your survey in just one click if you need to.
Integration with CRM
Install your NPS widget with no fuss
Displayed automatically on SendPulse-based websites
Just activate the NPS widget in your account and start getting customer feedback right away.
Displayed after adding ready-made code to third-party websites
Add the NPS widget code to your website once, and then make all the changes you want using your account.
Enhance your NPS survey with smart pop-ups
Scale your business using customer feedback
An NPS widget can help you figure out how your customers feel about your brand and encourage them to buy from you again. Great business improvements are often prompted by customers — don't miss out on them!Create an NPS widget for free