Email communication to some may seem like a one-way contact. But as a sender, you should keep in mind that on the other side there is a real person. The person that opens your email and devotes time to reading your content. It’s important to show a respectful and caring attitude in your email to all your subscribers.
SendPulse has conducted a survey among our subscribers on what kind of content they want to receive in their inboxes and how often. This is how respondents answered.
Continue reading Email Content Ideas from SendPulse
The ability to keep customers is equally important for both startups and big businesses. Unfortunately, some clients just leave, and in order to keep your enterprise in the black you should understand the reasons why it happens.
The name for the number of customers who cut ties with your company or service is called the churn rate (the rate of attrition). Thus, people who stopped buying things from you and no longer interact with your service shape your company’s churn rate and reduce your income.
Continue reading Churn Rate – Five Ways to Keep Customers from Leaving
This year, Black Friday will be on November 25. The custom of arranging different sales and discounts came to us from the USA, and our shoppers already love it. Statistics state the same: the average cash-memo for online shopping is 53% bigger on Black Friday than on other days. Black Friday’s advantages are obvious: increasing sales for companies and good buys for shoppers.
If your Black Friday email campaign is not yet done, use some SendPulse advice. We hope that these “guru” examples of will inspire you.
Continue reading Ideas for Black Friday Email Campaigns
Every business that aims for success in email marketing needs to increase their email open rate. It’s a common situation whereby one email campaign gets a high percentage of opens but another one doesn’t find any response at all. It happens in spite of the fact that users fill out a form with their email address at will.
What methods can you apply to achieve a high open rate? You’ll learn the answer to this question in our article.
Continue reading Resending Unopened Emails Is Your Way to a Steady Open Rate
Millions of people surf the web every day. Think for a moment: this is a huge pool of your potential subscribers! We are going to discuss how to draw more people to your mailing list using an opt-in form, and show you the best practices to follow.
Continue reading How to Rock it with Your Opt-in
Subscribers’ trust is the main thing your business relationships should start with. It is key to development and growth of your business. When collaboration is based on trust, your subscribers become leads, and then turn into your regular customers.
How can you build trust? In this article, we will give practical advice and examples of how to use emails to establish trustworthy customer relationships.
Continue reading Emails That Help You Build Subscribers’ Trust
If you run a small business, your clients’ contact information most likely are in a variety of applications or services. Without a special service, it would be difficult and costly to set up automated data synchronization across all the platforms. Continue reading SendPulse and Zapier Integration
The goal of behavioral psychology in content marketing is to change the behavior of the client in order to benefit the business. Marketers use it to increase traffic, engagement, conversions, and other metrics. To achieve high indexes, you need to try to change the content marketing strategy based on several principles of behavioral psychology.
Continue reading The basics of behavioral psychology to improve content marketing