Guidelines on Guest Posting at SendPulse Blog

guest post guidelinesguest postinghow to write a guest postsubmit a guest post

Would you like to share your marketing experience and knowledge with readers of SendPulse blog? We have prepared a guide on what to write about, how to draw up a copy, and whom to send your article.

Before you submit your guest post, please review these guidelines to make sure it fits SendPulse blog requirements.

Who are the readers of SendPulse blog?

We write for digital marketers, entrepreneurs, and owners of small and medium-sized businesses who are striving to promote their brand through email and internet marketing. Our audience varies from marketing professionals to starter practitioners who want to learn more about marketing.

What to write about?

We are looking for posts that will help our audience sharpen their business through marketing channels, extend their technical skills, or inspire their work. The information you provide should be practical so that our readers can implement it in their business.

Topics should be related to email marketing, content marketing, SEO, and messenger marketing.

Examples of topics include

  • automation;
  • design and copywriting tips;
  • analytics;
  • trends;
  • tools.

Examples of formats include

  • best practices;
  • strategies;
  • how-tos;
  • cases — both wins and fails;
  • listicles.

Content guidelines

Here are the YESes to a guest post:

  1. Fresh and unique content that has not been published on other resources.
  2. Well-researched and fully supported article — with examples, screenshots, and graphics.
  3. Authoritative content written by a person who knows the subject well.
  4. Article which offers a valid solution to a pain point of the audience.
  5. Links to credible sources — these must be original sources rather than the sources that quote the original ones — with relevant data that back up your arguments and help you explain the topic.

Here are the NOes to a guest post:

  1. Article describes obvious things, abstract subjects, and generally known facts.
  2. Topic is already covered in our blog.
  3. No visuals or inbound links to reliable sources.
  4. Article is overly self-promotional — advertisement for a service, a brand, or a product.
  5. More than two links back to the author’s website within the copy.

Style guidelines

The submitted copy should be written in plain English, easy to understand by both native and non-native English speakers. We won’t consider incomprehensible articles as well as any posts with grammar or spelling mistakes.

Here are some important rules related to the style of your post:

  1. When writing your copy, try to avoid the passive voice.
  2. Use simple words and short sentences.
  3. Spell out abbreviations and acronyms when you mention them for the first time except for well-known terms like HTML or SEO.
  4. If the gender of your subject is unknown or irrelevant, use “they” as a singular pronoun.
  5. Use “email” or “email campaign” instead of mailings, mails, or newsletters.
  6. Use title case for the title of your article, i.e. capitalize all the words except for prepositions, articles, and conjunctions.
  7. Put periods, commas, question marks, and exclamation points inside the quotation marks.

When inserting a link, don’t include punctuation marks and preceding articles or pronouns to it. A reader should understand what to expect after following the link, so it’s essential to make the anchor text informative. Check out an example:

informative link
Informative anchor text

Don’t use stock images just to break your copy. The images should complement your text and help you convey the message. We usually use examples of emails, screenshots from services, graphics, and other visuals to make a point.

When making a screenshot, stick to the same width — 800px is the optimal one — without zooming. Give every image you include in your article a short description.

image description
Description of an image

Structure guidelines

Headings and subheadings

Use H1 for the title of your article.

headings
Formatting of headings in Google Docs

Explain the topic from simple to more complicated points. Break the article into smaller parts and add subheadings formatted with H2 and H3 throughout it. You need them to provide hierarchy and clarity to your copy. Moreover, informative subheadings help people skim through your article and better understand its structure.

Numbered and bulleted lists

Use numbered and bulleted lists to present steps in a process, related items, or sets of information. Give context for the list with a brief introduction.

When using a numbered list, capitalize the first word of each point and put a period at the end of it. Here’s an example of a numbered list:

numbered list formatting
Formatting of a numbered list

When the order of the points in a list is not important, present the information in a bulleted list. Use the lower case for the first word of the point and put a comma or a semicolon at the end of each point. Take a look at the example of such list below:

bulleted list formatting
Formatting of a bulleted list

How to submit a guest post?

Here is the algorithm to follow:

  1. Submit your work in Google Doc with edit access to speed up the editing process. Pack all the images you’ve used in Google Drive and send a link to it too.
  2. Include a short author’s bio from 50 to 70 words, add a headshot of at least 100x100px in JPEG or PNG format. You can also add one link to the author’s website.
  3. Send a finished copy to the blog Editor, Nastya Roshchinskaya, nr@sendpulse.com with “guest post for SendPulse blog” in the subject line. If you don’t have a finished copy and want to coordinate the topic, contact the Editor.

We will notify you whether or not we accept your post or topic within a week of submission.

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