Automate conversations with your customers, from the first touch point to closing the sale

Start using WhatsApp for your business

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Win user

Subscribers are more likely to open triggered messages from your bot compared to bulk campaigns.

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Convert leads
with ease

Convert leads into customers by sending valuable content in your automated flows.

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Get customer

Build a better product or service by getting reviews from your customers.

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Provide 24/7

Create live chats to provide support and speedy answers 24/7.

Features for creating and sending WhatsApp messages

Use tools that will help you set up and send high-quality WhatsApp campaigns

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Subscription widgets

Add a widget to your website so you can stay connected with visitors via WhatsApp. To grow your contact list, you can also send an email or SMS to an existing list of subscribers and ask them to subscribe to WhatsApp messages.

Drag and drop editor for creating chatbots

Create triggers, set up auto-replies, and organize the conversational logic of your chatbot. You can build an effective sales pipeline with an auto-reply flow for your subscribers.

Write first on WhatsApp with templates

Use message templates to facilitate a conversation with users. SendPulse provides pre-designed message templates, aligned with WhatsApps’ guidelines, that are suitable for any business. You can start sending messages immediately after connecting the service.

Chats with subscribers

Invite colleagues to your SendPulse account to distribute chats among your team members and support several chats at once from different devices.
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Monitor the number of sent, delivered, and opened messages. This information will help you improve the results of your campaigns by changing the copy and sending time of your messages to meet your audience’s desires.


SendPulse provides an open API, through which you can integrate a WhatsApp channel into your CRM, analytics system, or other project.

Learn more API documentation

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Official WhatsApp Business API is a reliable solution for companies with a strong client base aimed at growing their business

Companies can use three versions of WhatsApp to interact with their customers: WhatsApp Messenger, WhatsApp Business App, and WhatsApp Business API. Consider all pros and cons before getting started.

WhatsApp Messenger or WhatsApp Business App

Interact with your customers from a browser on your PC or use a mobile application

  • Supports one user on a single device

    Both versions work on one device with one user. You can use WhatsApp Desktop on your computer or run WhatsApp App on Android or iOS devices.

  • No possibility for team collaboration

    You can't assign or divide responsibilities for replying to chats between different team members. The app can only be activated on one device at a time.

  • No bulk messages

    WhatsApp may block a sender for bulk messages. You can send the same message at the same time up to 256 recipients or set up auto-replies to frequently asked questions.

  • No integrations

    It is not possible to integrate WhatsApp with your CRM system or other projects.

Integration with WhatsApp Business API via SendPulse

Interact with your customers via SendPulse chatbots or set up an integration with your own system

  • Multiple device support

    SendPulse sends and receives messages to and from WhatsApp. All members of your team can get access to SendPulse to work with WhatsApp from different devices.

  • Work as a team

    Divide responsibilities for working with chats between different team members. Invite new users to your account to work with WhatsApp chats.

  • Bulk and triggered messages

    Use message templates to initiate a chat with users. There are no restrictions on sending the same message to multiple users simultaneously.

  • Various integrations

    Integrate WhatsApp with tools your company uses like your CRM system, chat services, and other software.

Connect WhatsApp with SendPulse to collect subscribers, create chatbots, and send messages

SendPulse — Official WhatsApp Business Solution Provider

Send WhatsApp messages with the SendPulse API

Use the WhatsApp Business API via SendPulse for seamless and effective messaging. Connecting through SendPulse will get you the following benefits:

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Onboarding support

To use the WhatsApp Business API, you must first verify your business account. Be sure that we’ll consult and help you while connecting to WhatsApp.

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Official connection method

WhatsApp blocks users who connect using unauthorized methods. Connection via an official channel, like SendPulse, ensures that you’ll be up and running without issue. You just need to get consent from users to contact them and follow WhatsApp guidelines while creating your message content.

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No setup fees

You only pay for the number of messages sent.

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Omnichannel communication

Power up your communication strategy with WhatsApp messages. With SendPulse, you can also send messages to Instagram, WhatsApp, Telegram and Facebook, and communicate with your customers through email, SMS campaigns, and web push notifications.

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Manage chatbots on your smartphone

Install the app and send quick replies to your Instagram, WhatsApp, Telegram and Facebook chatbot subscribers, work with subscriber data, and analyze chatbot statistics.
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Affordable pricing plans for WhatsApp messages

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  • User-initiated sessions

    Conversations that are initiated in response to a user message. Your first message that starts a session is paid and its price depends on your recipient's country. All of the subsequent messages won't be charged until the end of the session.

  • Business-initiated sessionss

    Conversations that start when a business messages a user. These messages will require a message template. Their price is higher than for user-initiated sessions and depends on your recipient's country. 

  • Free tier sessions

    The first 1,000 sessions per month are free for your business, both business-initiated or user-initiated.

Learn more about WhatsApp pricing.

Go to prices


You can create your WhatsApp Business API account with any of SendPulse's paid plans for the 7-day free trial. Sign up or a SendPulse account if you don't have one, and choose a paid plan. Afterward, create your Business account on Facebook and WhatsApp, and register your number to WhatsApp Business API. Read more to find out how to sign up for the WhatsApp Business API for free in just a few minutes.

If you already used a phone number to sign up for the WhatsApp Business API, you can migrate your number and change providers (BSP) to create chatbots in our builder. Follow the instructions to migrate the content successfully.

WhatsApp's policy limits the number of recipients you can send messages to, imposing three tiers of messaging limits on businesses. Tier 1 enables you to send messages to 1K unique users in a rolling 24-hour period. Read more to find out how WhatsApp messaging limits work.

Use our drag and drop editor to create an automated flow for your WhatsApp chatbot. You can also develop your chatbot scenario and set up auto-replies and keywords. Read more to find out how to create an automated flow for your WhatsApp chatbot.

Select your chatbot and recipients, fill in the content of your message, and choose when to send your campaign. You can monitor how many messages were delivered and how many subscribers interacted with your chatbot. Here you can find step-by-step instructions on how to create a bulk messaging campaign in WhatsApp.

Template messages allow you to distribute the same content to all of your subscribers. However, you can only use these templates for transactional and trigger messages without advertising content. Go to the "Templates" tab in the "Chatbots" section, and click the Add Template button to create a new template. Remember that each template is moderated by WhatsApp. You can start sending campaigns using the template after its status changes from “Sent” to “Confirmed.”

SendPulse — Official WhatsApp Business Solution Provider

Connect to WhatsApp and be there for your customers