×

Want to see SendPulse in action?

picture for noty

Book a personalized demo, and our representative will walk you through our core features, answer your questions, and help you get started with the service.

Book a demo

Our customers love us (3,647+ reviews)

Capterra rating

4.6

/5

rating G2 rating

4.6

/5

rating GetApp rating

4.6

/5

rating Gartner rating

4.6

/5

rating Trustpilot rating

4.6

/5

rating Gartner rating

5

/5

rating
ufs rocher dominos jooble viessmann puma samsung"/ lot swatch karcher PWC radisson tata jackwolfskin sofitel

What is segmentation?

Segmentation is the process of dividing your audience into groups based on shared behaviors, preferences, or characteristics. This allows you to create personalized offers that resonate with each group.

With SendPulse, you can create fixed segments — for example, women who have purchased your course and live in a specific city — or opt for dynamic segmentation. Simply set the conditions once, and the system will automatically track user actions, add subscribers who meet your criteria, and remove those who don’t.

What is segmentation? picture what is segmentation picture what is segmentation picture what is segmentation

Segment subscribers based on metrics that matter to you

Personalize your communications using any unique customer characteristic you choose. Our list of triggers is always growing, and if you need something specific that’s not available, just let us know — we’ll create it for you.

Segment subscribers based on metrics that matter to you

Streamline your audience management with dynamic segmentation

Organize and refine your contact database to align with your business goals.

Segment subscribers across multiple mailing lists
Account for users’ interactions with automated campaigns to create smarter segments
Segment subscribers across multiple mailing lists using variables
Single out contacts engaged in Automation 360 flows
Identify contacts with a specific email address in your chatbot audience
Select subscribers enrolled in your course
Pick subscribers who have completed your course

Engage with your segmented contacts in real time

Instantly respond to changes in your audience’s behavior or engagement.

Send bulk campaigns manually popup

Send bulk campaigns manually

Use advanced segmentation to improve open rates and conversions by delivering targeted messages.

Incorporate behavioral data, manage campaigns across multiple mailing lists, and merge multiple saved segments for precise targeting.

Send bulk campaigns manually popup popup popup

Launch automated flows

Automatically send personalized campaigns through users’ preferred communication channels as soon as they enter your dynamic segment.

Adjust campaign launch frequency, pause flows based on specific events, and track conversions seamlessly.

Benefits of dynamic segmentation

icon

Adaptability

Automatically update your audience segments based on new transactions or changes in user behavior.

icon

More personalized communications

Promptly adapt to shifts in subscriber preferences or behavior.

icon

Time efficiency

Automate audience segmentation and focus on creativity and strategic decisions.

icon

Fewer unsubscribes

Deliver precisely what your subscribers expect, when they expect it to minimize spam complaints and opt-outs.

icon

Expert-level use cases

Fill gaps in your marketing strategy with advanced dynamic segmentation settings.

icon

Optimized performance

Pin down high-converting customer groups using a hyper-personalized approach.

Create dynamic segments in minutes

Easily build customized segments of any complexity with user-friendly settings.

  • icon

    Define your triggers

    Select the event you want to track, such as assigning a tag to a contact or marking a course as completed. Add your trigger criteria, and you’re ready to go.
    You can set up to 50 triggers and connect them with the “or” binding operator.

  • icon

    Set up filters

    Narrow down your options by applying one or more filters.
    Combine values or filters using operators like “and,” “or,” “any,” or “all” to create a perfect segment.

  • icon

    Sync variables for accuracy

    Map variables from your source data, like a mailing list, to your segment fields.
    Whenever your dynamic trigger is activated, the system will automatically sync these variables. You can then use them for campaigns, filters, and more.

  • icon

    Save and put it to work

    Double-check your settings, save your segment, and start using it in email campaigns, automated workflows, or other marketing efforts.

FAQ

Dynamic segmentation automatically sorts your audience into groups based on their behavior, transactions, and other data. With SendPulse, you can monitor customer actions across various tools and send personalized, automated messages that increase engagement and drive conversions.

Dynamic segmentation adjusts data in real time, constantly updating groups based on specific conditions. Static segmentation, however, is set up manually and stays the same. Static segments work well for businesses with steady audience groups, while dynamic segmentation is better suited for growing brands that need to adapt to their changing audience.

Bulk messaging tools like SendPulse offer businesses ready-to-use dynamic segmentation features that can be set up with minimal budget and no coding skills. This allows brands to implement complex strategies with minimal involvement from specialists. Another reason is the rising popularity of hyper-personalized approaches in communication and sales.

Create your first audience segment

And start delivering highly relevant and personalized campaigns.