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Sending Messages Through the SMTP Relay

Transactional emails are automatic messages sent in response to a subscriber’s actions. Subscription or booking confirmation, order updates, notifications — these are all examples of transactional emails.

To send transactional emails via SMTP, enter a server address, port, login, and the password of your SendPulse account into your application.

SMTP API

SMTP API allows you to send transactional emails to subscribers from your website, CRM, or other web applications.

Email Effectiveness Reports

Measure email metrics regularly to improve your email marketing performance and ROI. All SendPulse reports — on open and click-through rates, inbox placement, delivery rates and errors, and spam complaints — are available for download.

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Easy-to-use tools for sending transactional emails

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Dedicated IP addresses

A dedicated IP address contributes to a better sender reputation and prevents your IP from being blacklisted.

SPF and DKIM

SPF and DKIM authentication

SPF and DKIM records prevent transactional emails from landing in a spam folder.

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List of unsubscribed contacts

Your emails won't be sent to unsubscribed contacts, even if they are on a mailing list.

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Open and click tracking

Detailed reports help to evaluate and improve the effectiveness of your email marketing.

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Custom Tracking Domain

Send out transactional emails without any mention of SendPulse in the email header and footer.

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Webhooks

Receive information to your system about email status: delivered, undelivered, opened, and clicked.

FAQ

The Simple Message Transfer Protocol is a method of exchanging information between a sender’s and a recipient’s servers. You can use the SendPulse SMTP server to send HTML emails separately from other features of our service.

An SMTP server allows you to send all sorts of transactional emails, e.g., confirmation emails, abandoned cart emails, shipping updates, notifications, etc. SendPulse’s SMTP server is reliable and has a high deliverability rate and sender reputation.

You need to register with SendPulse, fill in a simple profile form, and set up authentication parameters. Follow the guide and remember that our customer support team is always there to help.

With SendPulse, you can send up to 12,000 free emails monthly. If you want to send a larger amount of emails via our SMTP server, you need to choose between two paid plans — “Monthly subscription“ or “Pay as you go.” Learn more about SMTP server pricing here.

Send 12,000 emails for free every month!