Transactional email

A transactional email is an email message that is sent automatically as a response to a user’s actions. 

It is useful to set sending transactional emails in the following cases:

  • When a new subscriber is added to your mailing list.

    In this case a transactional letter confirmation of subscription will be sent.

  • When a subscriber places an order. 

    This transactional email is sent after a user clicked a digital button that is labeled "Buy." The email usually contains order details, such as the order number; its date; and the price, including delivery.

  • Shipping confirmation. 

    This transactional email assures a client that his/her purchase is on its way with all the shipping details, including the time and place.

  • Follow-up emails are sent to express gratitude for making a purchase. 

    This email is a part of your business communication that shows clients that you care about their buying experience. This is a chance to ask their opinion or to ask them to leave feedback about your products.

  • Abandoned shopping cart.

    This transactional email is sent when a user places products in their shopping cart but didn’t complete their order. The goals of this email are getting clients back to their shopping carts and persuading them to complete the purchase.

     

 

Why should you send transactional emails in your email marketing campaign?

  • According to statistics reports, transactional email open rates can be three times higher than commercial emails.
  • The average revenue per transactional email is 2-5 times higher than standard commercial mailings.
  • Subscribers tend to open transactional emails more often than usual emails.

Also searched with "Transactional Email"

Email template - Email templates allow to save time while creating several emails...

Archive Bar - This bar is placed in your newsletter archive...

Inbound marketing - Inbound marketing is the promotion of the company in blogs, podcasts, videos, e-books, SEO, social media and through other forms of content marketing...

Subscriber - A subscriber is a person who chose to opt-in for your mailing list...

Phishing - Phishing is network fraud...

 

Rate this article about "Transactional Email"

User Rating: 5 / 5 (6)

Try SendPulse today for free

If you are interested in "Transactional Email" you might be interested in our bulk email service.