Vlogging

Vlogging is a type of blogging that involves brands and individuals creating videos to share their experiences, thoughts, expertise, or daily activities with their target audience. Vloggers use a camera or smartphone to record themselves, discuss various topics people are interested in, provide travel tips, review products or services, or let people see their daily lives. By uploading videos to video-sharing platforms like YouTube, brands and individuals can establish brand awareness, boost engagement, increase revenue, etc.

In this article, we’ll unveil why you should start vlogging and how to make money from it. We’ll also provide you with a guide on starting and promoting your vlog.

Why should you start a vlog?

According to statistics, 44% of internet users watch vlogs every month. This makes vlogging one of the channels that allow brands to reach a wide audience and promote their products effectively. Moreover, Statista mentions that the most active vlog viewers are between 16 and 24 years old and are likely to make purchases if interested. There are even more reasons for starting vlogging; we’ll cover them below.

• Establish awareness. When creating a vlog for your brand, you can communicate your brand's personality, values, and expertise in a way that encourages customers to engage and interact. Consistently sharing valuable and entertaining videos enables you to draw attention and establish brand visibility.
• Engage with your target audience. Creating video content allows you to connect with each viewer. If you share behind-the-scenes, makeup tutorials, product reviews, travel tips, and industry insights through your vlog, you can interactively engage with your audience, encouraging them to buy your products and watch videos once they are released.
• Share expertise. Vlogging is a great way to share your knowledge, skills, and expertise in a specific industry. By adding educational videos with insights, experience, and tips, you can position your company as a trusted source of information and catch customers’ eyes with your solutions to their problems.
• Boost traffic and engagement. Since videos are often shared between friends, they help you boost traffic to your site, social media platforms, and other online sources. When the vlog is optimized for search engines and often promoted on social media, you can boost customer engagement, attract and generate prospects, and ultimately increase your company's sales.
• Stay competitive. Since video content continues to gain popularity among individuals and brands, brands having vlogs can have a competitive advantage in their niche. With a strong online presence on YouTube, you can become a trusted source of information and an expert in your field and, as a result, stay top-of-mind with your viewers.

Now that you have some reasons to start your vlog, it’s time to proceed to the next section to find out how you can monetize your vlog.

How to make money vlogging?

Having a devoted audience of viewers and various monetization approaches can help you make money not only from selling your products but also from ads, sponsored content, and many other strategies. You can find more information on those in this section below.

• Incorporate ads. You can monetize your vlog through advertising. If you have a well-established vlog, consider joining YouTube's Partner Program to add ads to your videos. The sum of money you earn will depend on ad impressions, clicks, and viewer engagement.
• Create sponsored content. Having a good vlog opens new possibilities, including creating sponsored content. You can collaborate with companies and create sponsored content for them, featuring products or services for a specific compensation. There are various forms of content you can share such as product reviews, tutorials, brand integrations, or others.
• Consider affiliate marketing. Affiliate marketing is one more way of earning commissions from products and service promotion. It can be presented in the form of affiliate links featured in video descriptions or sites. When customers use these links for purchasing, you’ll get a percentage from sales. However, be transparent with your viewers and disclose affiliate relationships to maintain trust.
• Incorporate paid memberships. You can make money vlogging by incorporating paid memberships or subscription-based services to your viewers. For instance, you can add some exclusive video content, behind-the-scenes, early access, or access to private communities. If you use platforms like Patreon or YouTube can ensure this monetization feature.
• Look for brand partnerships and collaborations. Consider partnering with brands for some special events, activations, or partnerships. For example, you can organize and promote brand-sponsored events, participate in influencer campaigns, or create co-branded content.

Now that you know how to make money vlogging, it’s time to proceed to the guide on starting your vlog.

How to start vlogging?

When starting a vlog, you should complete several steps to succeed. To simplify this process, we’ve compiled a short guide consisting of the most crucial ones. So let’s dive in.

1. Identify your industry and target audience. First, consider the expertise, knowledge, and skills you have to share with a large audience and bring value to them. Then, consider your interests and passions so you can focus on something you like doing in your vlog. Finally, you need to identify your target audience and understand their demographics, interests, and preferences so that you can create content that resonates with their needs and problems.
2. Select a platform. The second step involves finding the best platform for displaying your video content. Consider using YouTube, Vimeo, and social networks like Instagram and Facebook. To identify the perfect match, pay attention to the features each platform offers and the audience demographics they cover to define the best solution aligning with your content and business objectives.
3. Outline your content. Gather your team and try brainstorming to find vlog topics relevant to your industry and audience preferences. Besides, you need to create a content calendar. It’ll help you organize your ideas and create a schedule for video releases. Moreover, think of the format and style of your vlogs.
4. Purchase the necessary vlogging equipment. Get ready with the needed equipment for your vlog, such as a high-quality camera, microphone, tripod, and lighting. When searching for equipment, consider such aspects as your budget and technical requirements. Make sure that you have specialists who can edit your videos or learn how to do it. You should explore video editing platforms like Adobe Premiere Pro, Final Cut Pro, and iMovie. You need to discover editing techniques like cutting, trimming, adding transitions, overlays, and text, making your videos look more professional.
5. Create valuable video content. Your content should be useful and engaging, encouraging viewers to come back. Make sure that your videos are authentic and relevant, allowing you to establish connections with viewers. You can use various storytelling techniques, visuals, and editing styles to make your videos interactive.
6. Work on your channel. Consider focusing on your channel to reflect your brand identity. You should think of a channel name, logo, and banner, communicating the main idea of your vlog and showing your brand personality. When doing it, write an engaging channel description using relevant keywords. It will help you create an optimized channel for search engines. Organize your videos into playlists, allowing viewers to navigate your channel easily.
7. Promote your vlog. Consider promoting your vlog through the available channels, including social media networks, forums, and communities related to your industry. To increase your reach, partner with influencers related to your industry. When viewers show activity under your videos, respond to their comments, ask for feedback, and encourage them to share your channel with others.
8. Assess and improve. Once you add videos to your channel, you should monitor your vlog’s performance using analytics tools available within the platform you choose for sharing. Monitor metrics, including views, watch time, engagement, and subscriber growth, to evaluate each video's success. Consider using insights to improve your content strategy, implement new ideas, and improve the quality of your videos.

Now that you have some essential steps for starting your vlog, it’s time to promote it. In the next section, we’ll uncover some effective tips.

How to promote a vlog?

Effective promotion of a vlog implies accurate planning, combining various channels, using paid ads, and many more techniques. We’ll discuss some more tips below.

1. Make your vlog visible to search engines. Consider adding relevant keywords in your video titles, descriptions, and tags so that viewers can find your videos easily. It will result in high organic traffic to your channel. You should research popular search terms in your industry and add them to improve discoverability.
2. Add eye-grabbing thumbnails. Your thumbnails should be eye-catching, capturing attention and representing your content. Make sure you use high-quality images, bold text, and vibrant colors to encourage clicks.
3. Share your content on social media networks. To improve your vlog visibility and reach, consider promoting your vlogs across various social media, including YouTube, Facebook, Instagram, Twitter, LinkedIn, and TikTok. Gather with your team to develop an effective promotion strategy for each channel. You can use all the available features, like hashtags and mentions.
4. Interact with your viewers. Respond to comments, messages, and feedback to engage with your audience. This will help you establish trusting relationships with your viewers and make them loyal to your brand. If you want better visibility and reach, encourage likes, shares, and comments.
5. Consider partnership with other vloggers. You should collaborate with vloggers and opinion leaders related to your industry to cross-promote each other's content and reach a larger audience. Consider creating joint videos, guest appearances, or shoutouts to introduce your vlog to new followers and improve exposure.
6. Use a bulk email solution. You can promote your vlog through one of the most effective channels — email campaigns. Consider building a mailing list of subscribers and sending them updates, announcements, and links to your newest videos. For better efficiency, use a special bulk email service like SendPulse. It will help you send relevant personalized email campaigns containing valuable information resonating with viewers’ needs.
7. Run paid advertising campaigns. Allocate resources to paid advertising campaigns on Google Ads, YouTube Ads, Facebook Ads, or Instagram Ads to reach your target audience with your vlog. Consider implementing demographic targeting, interest targeting, and retargeting to communicate your message to viewers who are interested in your topics.
8. Promote your vlog during events. By participating in industry events, conferences, meetups, and networking events, you can effectively promote your vlog and reach potential viewers and sponsors. You can prepare business cards and promotional materials so that new subscribers can find you online.
9. Organize giveaways. Giveaways, contests, or challenges are excellent incentives, encouraging followers to engage with your videos, subscribe, and share your content with their friends. Provide rewards, exclusive offers, and prizes to participants, encouraging word-of-mouth promotion.
10. Promote your vlog through forums and communities. Consider joining online communities and forums in your industry and participating in conversations. Share your vlog when it’s appropriate and relevant to provide value and attract new viewers.

Congrats! Now that you know some reasons to start vlogging and have some effective recommendations on how to do it and monetize your efforts, consider registering in SendPulse for more successful and fast vlog promotion.

References:

1. This article defines the term and unveils how vlogging works.
2. In this article, you’ll find out how to start vlogging.

Last Updated: 16.05.2024