Mobile marketing is a way of promoting products or services through mobile devices. With this strategy, target consumers access location and time-sensitive customized content that promotes certain products, services, or ideas. After the registration in SendPulse, you can start your mobile marketing.
According to Andreas Marcus Kaplan, Marketing Professor at the ESCP Europe School of Business, mobile marketing refers to all marketing endeavors done via a far-reaching network to which target customers are ever-connected via their mobile devices.
As from late 2015, mobile web traffic had exceeded desktop internet use, and the situation has been like so ever since. To reiterate this: a 2018 survey by Statista concluded that 52.2 percent of online traffic around the globe was generated through smartphones.
Why is mobile marketing important
- Users spend 89% of their time on mobile apps, making mobile devices a dominating communication.
- The overall view and amount of content on mobile devices are simplified due to their smaller size. As the mobile devices are smaller and lighter than computers, users can easily carry them everywhere and make purchases at any time they want.
- Mobile hastens the time to purchase by 20 percent.
- Compared to a year ago, 50 percent of smartphone users expect to buy something immediately while using their devices.
- 91 percent of smartphone users plan purchases or buy certain items after seeing relevant ads.
- 2/3 of customers who use smartphones are likely to purchase from businesses that have apps or mobile websites with content customized to their location.
- 40 percent of online transactions are done on mobile devices.
50 percent of smartphone users buy right away.
91% of smartphone users buy after viewing ads.
Types of mobile marketing
There is a variety of mobile marketing techniques to try for a business. Such factors as budget, industry, and customer segment determine the success of the strategy. That said, below are some mobile marketing options:
- Mobile app marketing. Mobile apps allow businesses to include ads in specific mobile application designs. Facebook is an excellent example of ads in an app.
- In-game advertisements. This approach refers to all advertisements on mobile devices that pop up when certain games are opened or in progress. These ads can appear as full-image ads, banner pop-ups, or video ads that show up during loading screens. Below is an example of an ad on a massively popular game Angry Birds.
- Quick-response barcode (QR codes). These barcodes are scanned using the camera of a phone, and then the customers are redirected to the linked site from where they can see more information regarding a particular brand.
- Mobile banner ads. These banners are pretty much the same as the ones on the desktop, only that they are adequately smaller to fit on the screens of mobile devices.
- Proximity or Bluetooth marketing. With this approach, consumers get location-specific ads enabled from the Bluetooth on their devices.
- Voice marketing. It is whereby businesses use computer produced and automated calls to promote their goods or services. It is up to the customer to decide whether to hang up or listen to the phone call.
- SMS marketing. This method of mobile marketing is by far the most common. Marketers use this medium to reach out to customers with offers and other relevant information via their mobile gadgets. SendPulse makes it possible by offering professional features for effective mobile marketing.
How to do mobile marketing
- Research your target customers. A marketer should conduct thorough research on their consumer demographic to gather useful information such as what they like, the sites they visit, the apps they use, and so forth. This information enables the marketer to create effective ads.
- Leverage opportunities on social media. To effectively push a brand, marketers should create great ads that appeal to large numbers of social media users.
- Set goals. Measuring the results and progress of a particular mobile marketing strategy is only possible if the purposes of the campaign are set beforehand.
- Create mobile-friendly campaigns. Since the aim is to push a brand via mobile devices, it makes sense to create content, apps, or websites that are fit for mobile usage.
- Perform location-based marketing. One of the most effective ways of minimizing bounce rate is by providing ads that are relevant to the target audience. Use tools such as Google Trends, GPS, and apps like Google Local inventory to send out campaigns that resonate with the target demographic.
- Consider the unique features of mobile devices. Create ads that can be manipulated by different mobile device features to make the user’s experience quite memorable. For instance, rather than creating video ads that cannot be paused, one can put up an advertisement that can be paused, rewound, forwarded, and so forth to enable customers to get a clearer picture regarding a product.
- Offer incentives. Providing some sort of rewards or offers will encourage prospective customers to take action.
Now all this can be quite a task. But do not worry. SendPulse helps promote a brand via mobile marketing strategies. On that note, let’s look at how you can create SMS marketing campaigns with SendPulse.
How to send an SMS campaign in SendPulse
SendPulse SMS service allows marketers to send out SMS to over 800 networks no matter their location on the globe. Potential customers can try the service for free by signing up after providing their name, email address, and phone number. SendPulse uses effective SMS marketing instruments to make the campaign a success. These are:
- Personalization. With SendPulse, the marketer can provide the name of the recipients as well as other personal information and send out customized SMS to them bearing the name of their business, discount code, and so forth.
- Segmentation, which is the division of a customer base as per certain criteria. By using SendPulse’s exception list, a marketer can remove specific numbers from the recipient list and send out messages to a particular market demographic.
- Statistics. With SendPulse, a marketer can analyze the results of a particular SMS campaign by evaluating stats after the delivery of each message sent.
- API integration. Marketers can use the SendPulse API to integrate SMS messaging with their apps, sites, CRM, or software.
- SMS autoresponders. SendPulse allows users to create an automated flow of messages that contain SMS, email, and web push.
- Subscription forms. Marketers can create SMS subscription forms and proceed to integrate them on their sites.
- Unsubscribe options. With SendPulse, a business can send SMS with unsubscribe links to allow customers to opt out.
Below is a guide on how to send out effective SMS campaigns using SendPulse:
- Register in SendPulse. Sign up at SendPulse by filling the SMS service subscription form.
- Create a contact list. Add numbers of recipients you want to advertise to. Use SendPulse subscription form builder to grow your contact list for free. There are 4 types of forms available. Edit their style, fonts, colours to fit your brand design. It takes no more than 10 minutes to create an original subscription form.
- Create SMS campaign. Provide a compelling advertisement message with relevant content, calls to action, and so forth.
- Fill in all the fields. Complete all the remaining fields on the SMS campaign creation form.
- Preview SMS. Look through the project to ensure it meets all preset parameters.
- Send SMS campaign. Lastly, launch your SMS marketing strategy.
Mobile marketing strategy
Whether one’s goal is to increase brand visibility or boost customer engagement, a business marketing campaign should include mobile marketing knowledge. Over the years, several brands and companies have invested a lot in creating effective mobile marketing strategies that reach their target audience. Mobile marketing strategies utilize the following channels:
SMS: direct text message to a customer’s mobile phone that notifies about the order or delivery status, top offers, sales.
Push notifications: appear as a pop-up message on apps or websites even if a user was offline at the moment of sending. They are sent to inform about the recent articles on blog, hot offers, and important updates. Push notification sending is a completely free service in SendPulse.
Email: most people today open emails on their smartphones so the importance of optimizing emails for mobile is increasing. In SendPulse, you can send email campaigns absolutely for free using professional marketing instruments.
Mobile marketing automation
Mobile marketing automation is a way to deal with repetitive marketing tasks. A top-quality mobile marketing automation tool helps businesses engage with their customers and subscribers in real time. SendPulse allows users to send targeted and segmented content at the right time with no sweat.
How to automate mobile marketing with SendPulse
- Register in SendPulse. Sign up with a name and email to set up an account at SendPulse.
- Go to Automation 360. Automation 360 is a tool that helps create and send automated emails, push messages and SMS. To proceed, choose Automation 360 in the Automations tab.
- Set up events and conditions for your SMS campaign. Add as many events as you wish by selecting the “Events Manager” and add, edit or delete variables. Create an automation flow for the event and add SMS as an element. At this point, one can combine with other elements too.
- Start your campaign. Begin your mobile marketing campaign and keep track of conversions. A conversion occurs when the goal of an event is met.
Send bulk SMS to subscribers with SendPulse at speed of 200-500 SMS every second!
Good mobile marketing examples
A Marketing SMS Example about a Discount Offer
A personalized Starbucks discount message offer
Mobile marketing best practices
What makes a good mobile marketing strategy? Here are some tips for creating one that is effective:
- Optimize your website for mobile
- Understand buyers and segment them according to personas
- Add opt-in and opt-out options
- Be clear, concise, and respectful
- Don’t forget about local optimization to align with the target audience’s queries
Published: 2018-02-26 Last Updated: 2019-07-04