Trigger emails

Send automatic emails triggered by your customers’ actions


Abandoned cart email

Send your customer an email reminder about the product they added to their cart but for some reasons have not finished the checkout process.

Purchase email

Send an automated “thank you” email after the purchase. Ask for feedback or offer a discount on future purchases.


Welcome the customer after registering them on your website. Tell them about the advantages of your company.

Custom event

Create your own event and configure the flow of your email automation after it was triggered.

How automation works


Add an event

Add the event you want to track in SendPulse. We will generate a URL, an example of the expected data, and wait for the incoming events.


Create an automation

Create an automation that starts with your new event. You can add Email, SMS, and Web Push messages which will contain variables from the event.


Event is triggered

A visitor to your site performs an action, for example, adds goods to the shopping cart, and the event-order data is sent from your site to SendPulse.


Email automation flow starts

After the event is triggered, automation starts and your customer receives the first email: "You left something in your shopping cart."


Goal is achieved

Automation 360 will keep track of conversions like "Purchase" or any other events.

Automation 360 advantages

multi channel

Multiple channels

Automate your emails along with SMS and browser push notifications.

counting conversions

Conversion count

Keep track of conversions and users who achieved them.

filter data

Data filter

Send different messages depending on variables, conditions and events.

path subscriber chain

Recipient's path in the flow

See all emails received by a specific user


Visual statistics

Get a detailed visualization of all statistical data of the automation flow.


API and webhooks

Send data using API for better security or with incoming webhooks

Engage with new subscribers, get additional sales and improve customer life-cycle. All this available on the free plan.