A reactivation email is sent in situation where the subscriber hasn’t opened your emails for a long period of time. The aim of this email is re-engagement in your emails. In other words, it’s a method that helps to awaken subscribers and encourage them to read your newsletters and place orders again.
Here is one example of a reactivation email:
What tactics do marketers use to create a successful reactivation email?
- One of the best practices for a reactivation campaign is to include in the words "Miss you" in the subject line.
- Offer a discount as a bonus. A bonus can awaken inactive subscribers and motivate them to make a purchase.
- Place a survey in the email where you can ask your subscribers what you're doing wrong. It may help to improve your letters and give you a chance to refresh email cooperation.
- Allow subscribers to set the frequency of emails sent by you.
- Tell subscribers how useful your emails are and the importance they have, for example:
- Sales on Monday
- Educational webinars every Tuesday
- Video review of new products every first Wednesday of the month
- Quiz on Thursdays
- Special offers for subscribers only on Fridays
Read more about reactivation emails on our blog in the article "How to Reactivate Sleeping Subscribers."