Reactivation email

A reactivation email is sent in situation where the subscriber hasn’t opened your emails for a long period of time. The aim of this email is re-engagement in your emails. In other words, it’s a method that helps to awaken subscribers and encourage them to read your newsletters and place orders again.

Here is one example of a reactivation email:

 

What tactics do marketers use to create a successful reactivation email?

  • One of the best practices for a reactivation campaign is to include in the words "Miss you" in the subject line.
  • Offer a discount as a bonus. A bonus can awaken inactive subscribers and motivate them to make a purchase.
  • Place a survey in the email where you can ask your subscribers what you're doing wrong. It may help to improve your letters and give you a chance to refresh email cooperation.
  • Allow subscribers to set the frequency of emails sent by you.
  • Tell subscribers how useful your emails are and the importance they have, for example:
    • Sales on Monday
    • Educational webinars every Tuesday
    • Video review of new products every first Wednesday of the month
    • Quiz on Thursdays
    • Special offers for subscribers only on Fridays

Read more about reactivation emails on our blog in the article "How to Reactivate Sleeping Subscribers."

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