Automated emails are carefully planned emails to be sent to subscribers at specific time intervals or as a response to the actions of users on a particular website. These emails can be sent individually or as part of a drip email campaign.

Marketers can set the conditions that trigger automated emails being sent. After that, each time a subscriber fulfills the trigger, they will receive the pre-written email. Automated emails shine in onboarding new customers. For instance, instead of sending a single email to a new customer, marketers can send an entire series of emails, thus guiding customers effectively as they interact with a brand.

Email marketing services allow you to send emails based on subscribers' actions, according to events such as an abandoned cart, account registration, purchase, or other custom events. SendPulse takes care of the technical side of things, thus, marketers don’t need to hire a developer.

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Why are automated emails important?

  • Save time. Marketers do not need to hire someone who will click “send” every time they have to send specific emails. Instead, they only have to specify the criteria to trigger the emails and leave the rest to email automation.
  • Suceed in lead nurturing. Automated emails nurture leads by sending leads useful information at the right time. If the messages are relevant and engaging, recipients will reach out to learn more about a business, and its products or services. Hence, they will be closer to the end of the sales funnel.
  • They help with sales. Automated emails assist sales teams to determine the most engaging content for their leads. In turn, this enables salespeople to reach out to prospects with appropriate products or services.

Types of Automated Emails

For effective marketing, every business should consider adding automated emails that respond to customer actions. There are more than 30 types of automated emails that marketers can use to engage with target customers. They include:

  • Welcome emails. Welcome emails are usually the first direct contact a business makes with a customer. It makes a recipient feel special and can boost engagement. Brands usually tell newcomers about the benefits they will get while cooperating with their brand.
  • Thank you emails. Thank you emails are sent to users automatically after they subscribe, convert, download something or attend an event. It is an excellent way to establish customer relationships.
  • Abandoned cart emails. An abandoned cart email is sent as a follow-up to a customer who has left items in the shopping cart during checkout. Abandoned carts account for the biggest leaks in the sales funnel. So, sending this automated email helps recover lost revenue and drive traffic back to a website.
  • Order confirmation emails. Once a customer orders something, it is always best to send an order confirmation email. The email should communicate the shipping details and payment receipt. It’s a nice way to show that your brand deserves trust.
  • Customer feedback request emails. Feedabck from actual users is an excellent way to find out how to improve a service. An automated email survey or feedback form can do just that.

Other types of automated emails include product review emails, product recommendation emails, blog updates, event reminders, reactivation emails, follow-up emails, birthday emails, and so many more.

How to Send an Automated Email with SendPulse

Step 1: Go to Automation 360

In your SendPulse account, go to “Automations” tab. Click “Create new automation”.

Go to Automations

Step 2: Specify General Information about Your Flow

Fill in all the fields.

Add general information

Step 3: Create Your Automation Flow

Firstly, choose the event that will start the flow. You can create your own event and add variables in the Events manager. Follow this guide to do that.

You’re welcome to combine email, SMS and web push notification within one flow. Thus, you will increase your outreach and subscriber engagement.

Use filter to send different content to your mailing list segments, for example to men and women, users from different cities, and more.

Condition allows you to send a message based on user behavior. For example, if a subscriber hasn’t opened your emails for 3 months, send them a reactivation email.

With action, you can perform various operations regarding recipients: move to another list, delete, copy, etc.

You can stop your automation flow right after your goal is reached.

Create the automation flow

Now, when you are ready, click “Save” or “Save and launch”.

After your automation flow starts, track statistics.

Automated Email Examples

Below are some excellent examples of automated emails:

A welcome email from Nira Rubens. The brand gives a discount to engage new subscriber to buy.

Welcome email

A thank you email. With this email, marketers drive visitors back to their website.

Thank you email

Feedback request email. The brand asks clients to estimate their buying experience.

Feedback request email

Automated Email Best Practices

To take full advantage of automated emails, here are some best practices:

  • never miss a welcome email in the automation flow;
  • provide VIP customers with a loyalty program;
  • segment the mailing list based on user behavior;
  • re-engage inactive customers;
  • focus your automation strategy on building relationships and improving customer experience.

References

  1. The article "Email Automation" on Campaign Monitor defines email automation, offers email ideas, and provides best practices to succeed.
  2. The article "7 Automated Email Campaigns That Win Customers and Keep Them Coming Back" on Shopify blog offers trigger ideas for these campaigns.
  3. The article "What is Email Automation and Why You Should Use it in Your Campaigns" on SendGrid defines email automation, explains why it is important and provides useful tips to follow.

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