An Event is an external signal containing data that is transmitted to a particular SendPulse URL. You can create events in the “Automations” section.

Add a new event

There are four predefined types of events:

  • Abandoned cart
  • Purchase
  • Registration
  • Custom event

In each event, you can add, delete or edit variables.


All specified variables in an event can be inserted into an email template or SMS, or you can filter by them and so on.

As soon as you set variables and create an event, a unique event URL or ID will be generated for you.

To send your event - request this URL.

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