Email Service

Last Updated: 01.12.2023

Choose a SendPulse plan based on the needs, size, and nature of your business.

Last Updated: 05.12.2023

You can add multiple email addresses from which to send bulk campaigns and triggered flows. In this article, we'll look at how to add and activate an email address and personalize your settings.

Last Updated: 04.12.2023

The list of Unique Subscribers is created so that the service can track the number of recipients whom you send emails within a month of the "Subscription" pricing plan activation. The mailing list can have duplicate email addresses, and the list of unique subscribers displays the number of email addresses without duplicates.

Last Updated: 04.12.2023

The Agency Area provides an opportunity to share access to other SendPulse accounts. It is opened at a user's request and is displayed on the side menu.

Last Updated: 04.12.2023

There is a difference between a mailing list and permission to send emails to it. By using our service, you agree to follow the antispam policy. If you cannot prove that you have the recipient’s permission — you are sending spam! Our service is based on the rule that sending emails without recipients' approval is prohibited.

Last Updated: 05.12.2023

Mailing lists help you create and keep your client base up to date. In your mailing lists, you can add subscribers’ personal data and other details, such as their city or order number, to segment and personalize your campaigns. In this article, we will talk about how to create a mailing list and import your contacts using different methods.

Last Updated: 06.12.2023

Segmentation helps you take into account the engagement and preferences of your recipients to work with each of them individually.

Last Updated: 04.12.2023

Assign tags to organize your work with contacts. You will be able to filter and segment contacts according to certain criteria to find the contacts you need faster and individual work with each group. For example, you can add a tag based on customer preferences or change the status of working with a customer.

Last Updated: 05.12.2023

You can grow your subscriber base using a subscription form. To do this, place it on your website or blog page. Let's talk about how to create a subscription form using our visual form builder.

Last Updated: 04.12.2023

While creating multi-channel subscription forms in the SendPulse builder, you can not only configure the transfer of information about the subscription event to your analytics system for tracking but also save sources and UTM tags to a mailing list as variables for the contact. Using this data you can create segments for more personalized and relevant campaigns to your subscribers.

Last Updated: 04.12.2023

Collect additional information about user behavior on the site with a subscription form using events.

Last Updated: 05.12.2023

You can fill up your email mailing list using a subscription form — place it on your website or blog page. With SendPulse, you can choose a pre-made form, create one with our drag and drop editor, or get the HTML code without styles and behavior scripts to customize it yourself.

Last Updated: 05.12.2023

After a subscription or additional email verification, users land on a special page with a successful subscription notification. You can use this page to thank your subscribers and ask them to add your email address to their contact list so that your emails don't end up in their spam folders.

Last Updated: 04.12.2023

Inactive contacts include “subscribers” with invalid email addresses, to which it is impossible to deliver an email campaign, users that have unsubscribed, or those you disabled manually. This also includes the addresses of recipients who have not opened your mailings for more than 6 months, various temporary addresses, or addresses that have been dormant for a long time, that were detected by spam traps.

Last Updated: 04.12.2023

You can remove mailing lists you do not use from your account and shorten your contact lists. Inactive mailing lists are lists that you have not sent campaigns to or that you have not added new email addresses to in the last 3 months.

Last Updated: 04.12.2023

The subscriber rating is an overall score of your subscribers' activity.

Last Updated: 04.12.2023

Every email you send must contain a link that, when followed, removes the user from your mailing list. The presence of such a link does not reduce the effectiveness of your mailing list; on the contrary, it helps to maintain the relevance of your contact base, and makes it possible to better understand your audience and their desires in response to the mailing list.

Last Updated: 05.12.2023

The subscriber data that you collect in your mailing list becomes outdated over time. You can send subscribers a second request to confirm their subscription in accordance with the GDPR or change the information already available in your saved variables.

Last Updated: 04.12.2023

Every email you send should have an unsubscribe link to keep your mailing list healthy. If you do not add such a link to your template, the service will insert it automatically in the left corner of the letter.

Last Updated: 05.12.2023

Every subscriber has the opportunity to unsubscribe from your mailing list if they no longer want to receive emails from your brand. An unsubscribe link is added to every SendPulse email campaign by default.

Last Updated: 05.12.2023

After you have added contacts to a mailing list, you can take some actions with them. You can filter, disable, enable, delete, copy, or move contacts from one list to another one. In this article, we will talk more about these actions.

Last Updated: 05.12.2023

With SendPulse, you can check email addresses using the validation service before sending a campaign.

Last Updated: 27.01.2023

Paste it to the necessary field in the personal account on the SendPulse platform while creating a new mailing list with the help of import.

Last Updated: 05.12.2023

The SendPulse email service follows an anti-spam policy, that’s why mailing lists need to be activated. You must provide information about the list of email addresses so we can make sure that you collected it honestly, and your subscribers agreed to receive emails from you.

Last Updated: 05.12.2023

We offer four ways to create an email template for free. One of the options is to use pre-made templates developed by our designers. Some users want to create their own template from scratch using our drag and drop editor. If that sounds good to you, follow this step-by-step guide, and you can create a professional template yourself.

Last Updated: 05.12.2023

A responsive layout allows an email to adjust to smartphone screens in the mobile email applications automatically. This makes it much more convenient to reach buttons and read text. This gives mobile users a seamless experience and attracts them to your campaigns from both desktop and mobile.

Last Updated: 05.12.2023

With SendPulse, you can create adaptive templates to notify your subscribers about an event or send other useful information via email.

Last Updated: 07.12.2023

When working with pictures in templates, you can edit each image individually right in the template builder. For example, you can create a banner with text and crop or resize a picture.

Last Updated: 07.12.2023

A dark email mode is an email color scheme that replaces a dark text color on a light background with a light text color on a dark background.

Last Updated: 07.12.2023

You can add a payment button to your email using different payment methods — this allows you to increase your email marketing conversion rate.

Last Updated: 07.12.2023

You can add an event link from Google and other calendars to SendPulse email templates so that users can add your events to their calendars. For example, when booking a table in a restaurant or announcements of various events — webinars, master classes, or starting a promotion in a store.

Last Updated: 07.12.2023

With SendPulse, you can create your email template using our visual builder or HTML editor.

Last Updated: 11.05.2023

With SendPulse, you can add and edit your email templates using the HTML editor. In this article, we'll look at what HTML tags and CSS properties can be used in email templates.

Last Updated: 09.08.2022

SendPulse users can insert various social media buttons in email templates.

Last Updated: 07.12.2023

The SendPulse email service has free pre-made templates on various topics, using which you can create campaigns for your customers.

Last Updated: 15.06.2023

In this article, we will talk about the factors that can help your emails avoid spam filters successfully and reach the inbox. Follow our tips to improve your email deliverability.

Last Updated: 09.08.2022

With the SendPulse HTML email editor, you can convert videos to GIF-animations and add the preview option to your template. The video below will walk you through the process. 

Last Updated: 07.12.2023

In this article, we'll look at how to create and send a personalized campaign to your mailing list using the campaign wizard.

Last Updated: 07.12.2023

You can send a campaign to those contacts who have or do not have a specific tag or set of tags. This way, you can take into account the peculiarities of the engagement level and preferences of your recipients for personalized work with each group.

Last Updated: 07.12.2023

A/B testing helps determine the most effective campaign option by comparing several options of one email. You can compare senders and email subject lines to understand which email receives more opens. Or you can compare different email templates to get to know how template design impacts your subscribers’ responses like increased clicks.

Last Updated: 07.12.2023

You can use the AMP technology to create interactive emails with real-time content changes right in the email without having to visit the website.

Last Updated: 25.04.2023

In this article, we'll look at code examples for creating an email template with different interactive elements: FAQ, product card slider, and reviews.

Last Updated: 07.12.2023

With SendPulse, you can send both single and bulk email messages. You can send campaigns in real-time or schedule them for a future time.

Last Updated: 07.12.2023

After sending a campaign and viewing the statistics, you may notice that many of your subscribers are not opening your emails.

Last Updated: 07.12.2023

When you create an email campaign, the embedded antispam system analyzes the email and estimates the probability of the email getting into spam. If the system detects any reason that increases the likelihood of email to be considered spam, a notification will appear in the Preview and send step. The notification will offer recommendations on how to improve the campaign's deliverability.

Last Updated: 08.12.2023

Categories for mailing lists allow recipients to unsubscribe from specific email types you send rather than from all of them at once. In this article, we will talk about how to create and use email campaign categories.

Last Updated: 11.08.2022

Find statistics about your delivered campaigns in the "My campaigns" section, in each separate campaign. After emails are delivered, statistics are collected. The stats data will be updated within 48 hours — the necessary period for resending and analyzing the delivery results.

Last Updated: 07.12.2023

In this article, we'll look at how you can attach files to campaigns and autoflows.

Last Updated: 07.12.2023

When you click on an email address, you can track detailed information about it: the date and source of the subscription, data on activity in mailings, and variables.

Last Updated: 07.12.2023

With SendPulse, you can track your email campaign results to better understand your target audience and tailor your marketing strategy. Monitor your delivered and opened emails, click-throughs, email open rate, users’ location and device types.

Last Updated: 07.12.2023

The SendPulse email service allows you to export recipients’ email addresses and campaign statistics to your device. The reports provide the information on your email marketing campaign effectiveness (overall statistics, recipient location, a click map in the email body, and error statistics).

Last Updated: 07.12.2023

When creating a subscription form using the SendPulse builder, you can enable statistics collection in Google Analytics 4. Monitor your traffic sources and analyze which channel is more effective.

Last Updated: 22.02.2023

After a campaign is delivered, statistics are collected. Every email-delivery report is an opportunity to improve your next campaign. To review the statistics, click the tab “My campaigns,” choose a campaign, and go to “Campaign statistics.”

Last Updated: 03.11.2023

The SendPulse and Creatio integration allows you to send bulk email campaigns. You don't need to exit Creatio to send a SendPulse campaign and view its results.

Last Updated: 27.07.2023

The Integromat service has changed its website address, design and name to Make. The integration options remain the same, but the design may differ from the screenshots shown in the article.

Last Updated: 07.12.2023

Facebook Leads Ads is a tool that helps businesses generate leads on Facebook and Instagram. It enables businesses to create ads that collect people's contact information, including their names, email addresses, and phone numbers.

Last Updated: 07.12.2023

Zapier is a service that helps you integrate SendPulse with other apps, like Google Sheets, shopping carts, CRM platforms, and more.

Last Updated: 07.12.2023

Subscription forms from Convertful appear on the right webpages, at the right time and help convert your visitors into subscribers. In this step-by-step guide, you can learn how to integrate SendPulse with Convertful. 

Last Updated: 07.12.2023

Integration is easy

Last Updated: 07.12.2023

CS-Cart is a popular platform for online shops.

Last Updated: 07.12.2023

To get started with the SendPulse WooCommerce plugin, you need to find it in the plugins section or download the file using the link below, and install it.

Last Updated: 07.12.2023

This guide covers the necessary steps to start collecting email addresses and other clients' data with SendPulse form integration for Justuno.

Last Updated: 07.12.2023

The  SendPulse module for PrestaShop allows you to export email addresses to SendPulse and import them from SendPulse to PrestaShop to collect contacts for further email campaigns.

Last Updated: 07.12.2023

The plugin lets you start sending marketing and transactional emails immediately, using SendPulse's email service. You can add a newsletter subscription form to your website. Each new subscriber will be added to your mailing list.

Last Updated: 07.12.2023

This module allows you to send email campaigns to all of your customers.  A significant advantage of this module is its function to maximize your email open rate. SendPulse's tools will help you increase open rates by over 60%.

Last Updated: 07.12.2023

OptinMonster offers seamless integration with SendPulse email marketing service. Connecting OptinMonster to your SendPulse email list is very easy. Follow our step by step guide on how to connect OptinMonster with your SendPulse account.

Last Updated: 07.12.2023

Make sure your libraries module is version 2.0 or above before you install or upgrade SendPulse. Also, you need to place SendPulse REST client (download) in your libraries folder (usually path/ sites/ all/ libraries).

Last Updated: 22.02.2023

If you use more than one channel to communicate with your users, you may like the option of linking email subscribers to your chatbot database. Your customers will be able to get relevant information in their emails, place orders, and receive more accurate answers to their questions in chatbots.

Last Updated: 18.05.2023

To authenticate emails, the recipient's server parses the DKIM and SPF records of the sender's domain.

Last Updated: 03.08.2023

Every link in an email is wrapped in a domain for tracking. When a recipient clicks on a link from an email, the link is first redirected to the domain for tracking, and then to the original link. This redirection process happens quickly and is used to track statistics about clicks. To remove the generic tracking link and add your branded domain, configure your DNS record to track clickthroughs on your domain.

Last Updated: 22.03.2023

A webhook is a mechanism for receiving notifications about certain events. You can set up notifications about email deliverability and subscriber activity.

Last Updated: 27.07.2023

If you use Google Tag Manager, you can add code with it. It is helpful if you want to separate tracking and marketing-related scripts, keep them together, or add a form without having access to your website's source code.

Last Updated: 03.08.2023

Here you’ll find a list of standard service variables that you can use when creating email templates and sending campaigns.

Last Updated: 27.07.2023

In addition to the standard variables that are available in the SendPulse service, you can add custom variables. There are several ways to do this...

Last Updated: 03.08.2023

Smart personalization helps you create more effective campaigns. You can address subscribers by name, as well as customize the email text for individual cities or countries.

Last Updated: 27.07.2023

In this article, you will learn what a contact segment is, and why you should use it. We’ll show you examples of sending campaigns to a contact segment.

Last Updated: 27.07.2023

The campaign archive is a section in the email service where you can add your email campaigns and share links to these campaigns with your clients. The clients, you share links to the campaigns in the archive with, will be able to read the email contents at any time.

Last Updated: 27.07.2023

When we say “we,” “us”, “our,” and “___________” we are referring to __________________________________ (Company name and physical address)

Last Updated: 22.02.2023

Save Email Template by SendPulse is an extension for the Chrome browser that helps you download any email template from Gmail in the following formats: PNG, PDF, and HTML. The extension also allows you to save email templates to SendPulse and create campaigns for your customers using them.

Last Updated: 22.02.2023

Email headers can tell you when and from whom an email was received and show its path. These elements also include essential information that various services often add to emails.

Last Updated: 22.02.2023

Make a full-length screenshot of any email from your Gmail inbox using SendPulse’s Chrome extension. You just need to add this extension to your Google Chrome browser and download an image in the PNG format.

Last Updated: 22.02.2023

Gmail, Outlook, Yahoo, and other email providers are not designed for sending emails en masse. They limit the number of daily recipients to 500 and may ban you for exceeding that limit. To send marketing emails to more than 500 subscribers, you need to use a bulk email service that provides you with all the necessary tools for successful email marketing.

Last Updated: 22.02.2023

No service in the world allows you to send 10,000 emails at once for free. Email providers like Gmail, Outlook, and Yahoo limit the number of daily recipients to 500 and consider you a spammer for trying to send more. Bulk email services, like SendPulse or Mailchimp, are specialized in sending emails en masse. With SendPulse, it will cost you only $32 to send 10,000 emails, while it will cost $200 with Mailchimp. Note that SendPulse has a free plan, which allows you to send up to 15,000 monthly emails to 500 recipients.

Last Updated: 22.02.2023

Sending transactional emails is easy as one-two-three with SendPulse. You just need to register your account, set up an event that will trigger email sending, and create an email or sequence of emails. You can also set up an SMTP server for sending transactional emails.

Last Updated: 22.02.2023

To create perfect newsletters, you need to register with SendPulse, prepare a list of recipients, and use our intuitive template builder — it requires no coding skills at all.

Last Updated: 15.06.2023

The SendPulse email builder has a built-in spam checker. This tool helps you create more effective email campaigns and improve deliverability. Unlike other spam-checking software, it takes one click for SendPulse to identify which aspects of your email campaign need changes.

Last Updated: 22.02.2023

If your email is larger than 102KB, Gmail may clip it in the subscriber's inbox. In this case, your subscribers will only see part of the message, and the rest of the content will be hidden behind the "View entire message" link. Sometimes a piece of code may appear in the email if the closing tag of the code line is cut while clipping.

Last Updated: 22.02.2023

An email preheader is a short snippet of text that follows the subject line in an inbox. It increases the email open rate, allows subscribers to catch the main idea of the message, and reduce spam complaints by avoiding that typical “Unsubscribe now” or “View in a web browser.”

Last Updated: 22.02.2023

Promotional emails are the most popular type of email in marketing. Companies send these emails to put their products or services in front of potential customers, increasing brand awareness. Since email marketing is not only about making sales, marketers try hard to keep subscribers engaged and build trusting relationships with them.

Last Updated: 22.02.2023

When sending an email campaign, you should consider adding interactive features to your emails. Including a video is a great way to draw attention to the contents of the email. Once you choose your mailing list, it is time to create the email itself.

Last Updated: 22.02.2023

SendPulse offers free tools for email marketers to send follow-up emails. Automation 360 allows you to create a variety of follow-up emails: after an attendee participated in your webinar and you want to ask for feedback; after a user experienced your service and you want them to participate in a survey, or even if you’re going to upsell your product.

Last Updated: 22.02.2023

Email marketers send a welcome email automatically after a user fills in and confirms the subscription form. Welcome emails show new subscribers that the company cares and wants to engage them to take part in communication.

Last Updated: 22.02.2023

SMS advertising is a marketing channel for promoting products and services via mobile phones. It has a global reach, as five billion people have a mobile connection. SendPulse allows advertising via SMS, along with other marketing channels.

Last Updated: 22.02.2023

Monitoring the factors like your sending volume and frequency, abuse complaints and traps, bounces, unsubscribing, and users’ interaction gives you an overall picture of your sender reputation. However, there are tools like Mail-Tester and SenderScore to find out more specific information.

Last Updated: 22.02.2023

Fill in all the necessary details. Continue and use the drag-and-drop editor to create a structure. Add text and images into the elements. Click on “Save and continue,” and it will move you to the “Parameters check.”

Last Updated: 22.02.2023

To create an HTML email, you need to register with SendPulse and use an intuitive template builder — this requires no coding knowledge from you.

Last Updated: 22.02.2023

Follow the step-by-step guide below to convert a video to a GIF-animation with the SendPulse HTML email editor.

Last Updated: 22.02.2023

Click “Create a campaign.” Pick the mailing list and use segmentation if necessary. Select “From” email address. Type in the Sender’s name and create a subject line, personalize it with the variables on the right of the field. Add emojis to a subject line if that appeals to your goals.

Last Updated: 22.02.2023

Email personalization is a must for every brand. This implies using personal information about a recipient to increase email open rate, CTR, conversions, and sales. SendPulse offers simple and smart personalization options, both available on the free plan.

Last Updated: 22.02.2023

Prices vary from service to service. They depend on the maximum mailing list size and the features available. On average, the price for 2,000 subscribers starts at $27, 5,000 — starts at $47, 10,000 — starts at $69, 50,000 — starts at $253. Still, some bulk email services offer forever free pricing plans. Choose a platform that provides the best solutions for your business at the most reasonable price.

Last Updated: 22.02.2023

There is a great variety of ways to get bulk email addresses for free. Still, there is one MUST to follow: make sure that the methods are legal. If you are looking for a place to purchase a list — forget it. That won't do.

Last Updated: 22.02.2023

There are a large number of mailing services, and sometimes it can be rather challenging to decide which one to choose.

Last Updated: 22.02.2023

A bulk email permit is a must in email marketing. It implies explicit permission to receive emails from you given by your subscribers.

Last Updated: 22.02.2023

Domain-based Message Authentication, Reporting, and Conformance (DMARC) is an email sender authentication policy based on the DKIM and SPF protocols. This policy determines how the recipient's email server should process incoming emails if the sender’s address is not identified.

Last Updated: 22.02.2023

The answer is: choose a reliable email service with a high domain reputation. This way, you can focus on creating striking email campaigns while the service takes care of the technical side of things.

Last Updated: 22.02.2023

If the metrics of your email deliverability, opens, CTR, and conversions are high. Your mailing list validity will hardly bother you. The moment you find out that the percentage of delivered and opened emails decreases dramatically, you will certainly give some thought to your mailing list quality. Other evidence of an unengaged audience is the number or the percentage of emails marked as spam.

Last Updated: 22.02.2023

There are a large number of services for email marketing, and sometimes it can be hard to decide which one you should choose.

Last Updated: 22.02.2023

If you don’t add social media icons to your email campaign, you continue losing prospects. Before using your product or service, users still check whether your brand is “present” on socials. And, if they fail to find your profiles, your credibility will decrease. Socials allow people to discover more about your product, read reviews about and find out about the audience that your product serves. Moreover, the number of active users is increasing dramatically year after year.

Last Updated: 22.02.2023

If you have just started your business, this question may not be relevant for you yet, as the main task at this point is not segmenting customers but acquiring them. As your client base grows, you may find that satisfying the needs of everyone becomes harder day after day. This issue can be easily illustrated: imagine that you came across an interesting ebook store and subscribed. Since then, you regularly receive their newsletters with the last arrivals, top-rated literature, and discounted books. Indeed, you have preferences, if you like ancient literature, you may not be interested in modern bestsellers. Hence, you unsubscribe from updates from the ebook site. It's great when you can manage your preferences regarding the content that you receive. This way, you only get relevant information and offers. But, what if a store doesn't offer content preferences? The store will lose a client because it didn't segment its customers.

Last Updated: 22.02.2023

There are a large number of services for email marketing, and sometimes it can be hard to decide which one to choose.

Last Updated: 22.02.2023

There is a great variety of full-fledged guides on email template design on the internet. They contain both general information and useful tips, hints, and advice.

Last Updated: 22.02.2023

Email deliverability is one of the core issues in email marketing. Conversions are impossible without your emails in the recipients' inboxes. You can claim that you have a permission to send emails, so why can't your emails get into the inbox? Permission does not guarantee deliverability.

Last Updated: 25.04.2023

When reviewing service providers, it’s essential to be able to use the service before making a financial commitment and understanding what you will be charged for if you decide to upgrade.

Last Updated: 22.02.2023

You must take the email template size into account when creating a campaign. We create campaigns for our subscribers, that's why they should meet their needs. People use different email clients; they have different devices, not to speak of internet speed. So, we should follow the most optimal and already tested practices.

Last Updated: 22.02.2023

There is a big choice of email marketing services that offer a great variety of features for different prices. While searching for a service, the first issue to consider is the price or if it includes a free pricing plan. Yes, all services have paid plans, but some offer free pricing plans and free trials for beginners to discover the benefits and enjoy email marketing.

Last Updated: 22.02.2023

Growing an email list is an issue that is of great interest to both the beginners and professionals in email marketing. It doesn’t matter how large your email list is, you’ll surely want to get more subscribers.

Last Updated: 22.02.2023

If you don't use email services to send bulk campaigns, you'll have to check whether your domain is not blacklisted. Special platforms take care of your sender's reputation and guarantee secure servers. After registering with SendPulse, you'll no longer need to worry about your domain's reputation. Still, if you don't use marketing services, follow this step-by-step guide to check your domain.

Last Updated: 22.02.2023

If you are reading this article, you are interested in applying email marketing to your business. You may have already heard that email marketing is the best and least expensive way to organize your work. In this article, we will discuss particularly how to do email marketing at every step.

Last Updated: 22.02.2023

Email marketing is so effective and beneficial for a good reason…to be specific, for a dozen good reasons. If you came across this article, even by chance, you are already interested in email marketing and probably know some of its benefits. 

Last Updated: 22.02.2023

You may need to send software via email, but email services tend to restrict the size of attachments. Besides, Gmail, for example, is not kind to the files with extension “exe”. Nevertheless, there are some methods to avoid this problem.

Last Updated: 22.02.2023

Email services usually restrict the size of attached files to 25 MB or less. To be able to share a larger file via email, the most appropriate way would be uploading it to one of the available storage services (like Google Drive) and then adding the link to the shareable file to your email.

Last Updated: 22.02.2023

If you use Gmail to send bulk emails, you face a common problem — the list of recipients is visible to every recipient. To eliminate this, you can either use a Blind Carbon Copy, or what you may need is a specialized service.

Last Updated: 22.02.2023

Do you have an email address? Do you have a habit of checking your inbox at least once a day?  If your answers to both these questions are “Yes,” you may have an idea of why email marketing is so effective nowadays. 

Last Updated: 22.02.2023

Usually, the simplest answer is: use a specialized service — it takes care of the technical and the most complicated side of things (SPF, DKIM records, and IP reputation).  However, if you want to learn things the hard way, you can read this guide.

Last Updated: 05.04.2021

SMS marketing has a lot to suggest to companies: an incredibly high open rate — up to 98%, according to Gartner, and a considerable level of engagement if performed right. SMS campaigns work best for the local audience so that you can send promotions, updates, and advertising in just a few minutes.

Last Updated: 04.12.2020

A drip email campaign, otherwise known as an automated email campaign, is a series of pre-written emails sent to marketing leads. A drip campaign starts during the awareness phase in the sales funnel, which is when a lead finds out about the product or service and opts in for email marketing. It can go up to post-purchase when the marketer upsells or cross-sells to customers who have already converted. Marketers can use drip campaigns to inform and nurture leads, increase email click-throughs, improve revenue, and save time.

Last Updated: 04.08.2022

Email deliverability is a measure that indicates the number of sent emails that reach the inbox of subscribers. In email marketing, deliverability is a percentage. Why is it important? Keeping tabs on email deliverability ensures that companies send emails that are read by subscribers. Furthermore, email deliverability impacts sender reputation. Hence, if your emails don’t land into the inbox, your sender reputation will suffer.

Last Updated: 08.12.2020

A welcome email is the first message a website visitor receives after subscribing. This email allows a user to get acquainted with a company and find out the benefits it provides. Brands empower it with useful checklists, videos, and testimonials that smooth the lead’s path down the sales funnel.

Last Updated: 04.12.2020

An HTML email is the use of a type of HTML to provide an email with semantic markup and formatting abilities that is not possible with plain text email. It helps marketers to create stunning emails that drive more sales and increase customer engagement.

Last Updated: 30.01.2020

Chatbots helps brands provide 24/7 customer support without much effort, subscribe users to your marketing campaigns via a widget, and assist them in placing orders and other operations.

Last Updated: 11.12.2020

An email newsletter is an email sent out by companies to their subscribers that contains valuable information such as guides, announcements, product reviews, news, blog posts, customized recommendations, and so forth. Recipients of a newsletter are usually prospects, existing customers, or visitors who have agreed to receive marketing emails.

Last Updated: 11.12.2020

An email signature is the bottom section of an email where the sender gives their regards to the recipient and signs off with their name, address, website, and any other relevant information. Email services allow marketers to create branded signatures and add them automatically to every email.

Last Updated: 11.12.2020

According to Radicati Group, there will be more than 4 billion (over half of the world's population) email users by 2020. The 2018 report also showed that daily email traffic will steadily grow from approximately 239 billion emails in 2019 to 333 in 2022.

Last Updated: 11.12.2020

Email design is the process of creating attractive and captivating emails by tweaking images, calls-to-action, fonts, colors, among other essential elements. Design plays a vital role in the success of an email marketing campaign, so it is imperative to follow industry email design best practices.

Last Updated: 03.12.2020

Email marketing is a valuable tool that every business should include in its marketing strategy especially if resources and time are limited. That’s because it offers the potential to reach thousands, if not millions of people in a relatively short time. As of 2018, the number of email users globally stood at 3.8 billion and is expected to rise to 4.4 billion by 2023, according to Statista.

Last Updated: 10.12.2020

Email marketing remains a powerful tool for business. Over one-third of customers say that they visited a site because they received an email from a particular brand. Moreover, a similar percentage report that they purchased from a company after receiving an email from it. That is the power of email marketing!

Last Updated: 04.08.2021

Abandoned cart email is an automated message sent to users who left the website without completing their purchase. It aims to drive people back to a shopping cart and increase sales. Abandoned cart emails are a way to remind users about your products before users decide to buy from competitors.