Email preheader is a short snippet of text which follows the subject line when checking the inbox. It increases the email open rate, allows subscribers to catch the main idea of the message, and reduce spam complaints by avoiding that typical “Unsubscribe now” or “View in a web browser.”
SendPulse allows to add and customize the preheader when creating an email campaign. Follow these three steps:
Step 1: Go to the email builder
Click “Create a campaign” in your SendPulse account.
Step 2: Add the block “Preheader”
When you are ready with your email template, click “Edit the preheader”. Note that the first words from your email template form the preheader. To customize it, click “Edit preheader”.
Mind that it should give the idea of what your email is about. In our example, we used it to continue the subject line. So, while checking the inbox subscribers already know what is inside.
“You left something in your shopping cart. Take this 10% discount and don't let your favorite clothes run out!”
Step 3: Preview your preheader or send a test email
The preheader is not displayed in the email template. You can either preview it by clicking on the loop or send a test email to your address to make sure everything is okay. Click “Test email” and choose the address.
And check! It looks good, so it’s time to send a campaign.
Creating your first email campaign in SendPulse? Follow this step-by-step guide!