Email marketing is so effective and beneficial for a good reason…to be specific, for a great dozen of good reasons. If you came across this article even by chance, you are already interested in email marketing and do know that it has benefits. 

So, it is worthwhile to go more deeply into the benefits of email marketing and their reasons.

Email marketing benefits

1. Communication with the clients

It’s the most important, essential and vital benefit of email marketing. Your brand awareness, your income and reputation depend significantly upon your ability to establish relationships with the clients. This ability includes a lot of factors: whether you can understand correctly the needs and preferences of your clients; whether you can provide the audience with interesting and useful content, products, services; whether you are ready to take into account your clients’ feedback and improve your work; whether you know the best time to communicate with your users.

2. Time and efforts

Email marketing is easy to start and requires less efforts. You don’t need to have special education or skills to start your email marketing. Usually, email marketing services provide beginners with much help.

3. Cheap 

You don’t have to spend large amounts of money on advertisement, on television, for example. You may put this money to good use. For instance, participate in conferences, where you will learn by experience of other people, generate new leads and increase your brand awareness. Email marketing is not expensive, lots of services have free pricing plans. There is such a chance in SendPulse. Read more about pricing plans.

4. Segmentation and personalization

These 2 methods are so effective, that make email marketing much more appealing. They help to make your emails personalized, segmented and personal, despite being bulk email campaign.

Let’s examine the example: 

You own a bicycle online store, to make your email segmented you can just put the following question in your subscription form:

What bicycles do your prefer?

  1. Cyclocross 
  2. Touring
  3. Mounting
  4. Fixed-gear
  5. Cruiser
  6. Thriathlon
  7. Tandem
  8. BMX
  9. Road
  10. Hybrids

Thus, you will be able to create mailing lists according to the preferences of your target audience and offer a relevant item to every your subscriber.

Below is the example of segmentation. Clients who have abandoned a shopping cart receive such an email to “finish their job”. Thus, a store not only shows its care but can get an income as well.

Segmentation

5. Easy to track the results and improve your work

Email marketing allows to easily track your results immediately after the sending. You can get to know the number of email open rates, CTR, bounces, errors and much more detailed statistics. This will help you to improve your work.

For example:

You have poor email open rate, it means that there is something wrong with your subject line. Improve your subject line with the help of A/B test!

6. Easy to get and use subscribers’ feedback

Subscribers’ feedback is essential in email marketing. Ask your clients to leave a review or to comment your product/service, they will do it with pleasure, you will find out what can be improved in your business and this feedback may encourage new people to use your product. Isn’t it great?

7. Mistakes are okay

Of course, we will make mistakes in any kind of marketing. The problem lies in the cost of these mistakes. In email marketing, you can even make your subscribers smile while making a mistake. Look at the example below.

Mistakes in email marketing

There will scarcely be any client willing to unsubscribe.

So, your achievements in email marketing depend fully on yourself. You can be as creative and original as possible without spending extra money.

Try email marketing right now to discover more benefits!

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