Bounce

Bounce is the percentage of email messages that failed to send. In email marketing, it is acceptable to divide bounces into two gradations depending on the reason the email bounced. 

  • Hard bounces
    • This group includes the following reasons why email addresses may bounce:
    • "The domain name doesn't exist."This means that it is impossible to deliver the email to the recipient's email address.
    • "The email address doesn't exist." This means that the delivery failed because there is no such email address on the current domain.
    • "Spam by server." This means that the recipient's server rejected receiving the message and considered it to be spam. This error can also be displayed if the recipient's email address is blocked.
  • Soft bounces. This group has temporary delivery issues. The following reasons are why email addresses may bounce in this case.
    • "Temporarily unavailable." This means that the last email failed to send for a reason beyond the service's control; for example, the user’s server was unavailable or it rejected the message.
    • "Mailbox full." This means that the subscriber’s mailbox is full and can't receive any new email messages.
    • "The email is too large." This means the contents of the email were too big to send.

These details can be found in your statistics report. Read about the reasons why email addresses may bounce in this article.

 

Also searched with "Bounce"

Footer - A footer is an element of the email that is placed at the bottom of a letter and usually contains general information about a company, such as the address, telephone number, website, social media icons, and the unsubscribe button...

Lead nurturing - Lead nurturing is the process of maintaining relationships with prospects in order to earn their business at the moment they are ready for it...

Welcome Emails - Welcome emails are triggered emails, which serve to inform new subscribers about their subscription...

Google Analytics - Google Analytics is a web analytics service by Google, which is a popular and widely-used service of such kind on the web...

Bulk email - Bulk email – is a method of mass communication, advertising and one of the instruments of Internet-marketing...


User Rating: 5 / 5 (9)

Rate this article about "Bounce"

If you are interested in "Bounce" you might be interested in our bulk email service.


Try SendPulse today for free