Not only your copywriting talent matters but the email service you've chosen, as well. Its domain authority plays a great role as it allows to pass through the spam filters without a sweat. 

Email delivery rate is calculated by dividing the number of emails sent minus bounces by the number of emails sent. You should remember that the number of emails sent is not the same as the number of emails delivered because when you send mailings, they may have bounces.

Delivery rate formula

The bounces are emails that can’t be delivered to recipients’ inboxes.

There are two groups of email bounces:

Hard bounce 

This happens when an email can't be delivered because the recipient’s address is invalid or the email domain doesn’t exist. Find out more.

Soft bounce

This happens when an email can't be delivered because of one of the following reasons: the recipient’s inbox is full, your email is too large, or the server is down. Find out more.

As an email marketer you should always track the delivery rate of all your email campaigns. Your goal is to achieve a delivery rate of 95% or higher. 

Track delivery rate in SendPulse

If the delivery rate of your email campaigns is reduced each time, then it’s time to examine your mailing list. Maybe it has too many invalid email addresses. Also, pay attention to your subject lines and content. Maybe they consist of words that ESPs usually block, equating these messages to be spam.

In our service, tracking the delivery rate is a simple process. You just need to open your statistics report

SendPulse has high reputation score which helps increase email open rate of your campaigns.

Try it for yourself with our free pricing plan for small businesses. If your mailing list has less than 2,500 subscribers, send up to 15,000 emails totally for free every month. Make use of marketing instruments: personalization, segmentation, subscription forms, A/B testing, ready-made email templates. Enjoy them at no cost!

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