Personalization

Personalization is a way to tailor content so it becomes relevant to different subscribers. Most marketers consider personalization to be the principal rule to successful email campaigns

How can you achieve personalization?

One of the easiest and most basic ways to personalize your email is to include the name of the subscriber in the Subject line. This method of email personalization is most commonly used for plain text emails.

Personalization can also be used by segmenting your subscribers by different parameters, using statistics from Google Analytics. Such statistics include:

  • age; 
  • gender; 
  • interests;
  • website behavior. 

This kind of segmentation allows you to create relevant content for different subscribers. By doing so, you will avoid basic mistakes, such as sending a special offer of men’s razor blades to your female subscribers. Or, for example, you will not offer a discount for lipstick to the male portion of your audience.

Integrations with CRM or CMS can help you segment subscribers using all the data you have collected about them with the help of those platforms. For example, there will be subscribers who are your regular customers and subscribers who did not purchase anything from you. This creates an opportunity to warm up the new leads by offering bonuses or special discounts. You also get an opportunity to upsell to existing buyers by offering similar goods, or the goods that work together well with what they have already purchased.

 

Also searched with "Personalization"

Unique Clicks - The measure of unique clicks of the first newsletter will be much higher than unique clicks of the following newsletters, because subscribers open and read the newsletters with pleasure and curiosity after they recently signed up...

Spam filter - Announcement of the winning big sums of money; The question "Why should you pay more? " A money-back guarantee; Information on an urgent matter; Offering cheap mortgages or refinancing; The opening of the secret of instant success...

Editor - Editor is a user status that gives access to the email campaign's statistics reports and mailing books...

Conversion - Conversion is the ratio of the number of visitors who have completed any target action inspired by advertisers, marketers, merchants, and content creators to the total number of visitors to the site...

Autoresponder - You save your time because the series of email messages can be created in advance and then you can just decide what day and time to send them...

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