In email marketing, a recipient is a person who gives his or her permission to send them emails that may contain advertising materials, offers, company digests, invitations to events, video reviews, and other content.

What methods do marketers usually use to collect the recipient base?

1. The website's visitors

We recommend placing the subscription form on the main page of your website. Create a large button with a clear call to action, such as "Sign up for our newsletter."

2. A separate landing page for subscription

In this way you can share your landing page for email subscription via social networks to grow your email list of recipients.

3. Ask your existing clients' permission to add them to your email list 

These contacts are essential for you because people who once made a purchase in your store probably had a good user experience while making the previous purchase. That's why they trust you and may give you their email addresses to receive new offers.

4. Special unique content

Announce that you'll send unique, useful content in exchange for filling out a subscription form. It may be e-books, research, webinars, videos etc. 

5. Webinars

Organize special online events such as webinars and quizzes to get more recipients.

6. Exhibitions and events

Grow your email list of recipients with the help of offline events such as meetings, conferences, exhibitions, and tradeshows. Do not forget to send recipients a welcome email to remind them where you got his or her email address. Ask recipients to confirm their subscription to avoid spam complaints.

Also searched with "Recipient"

Subscription forms - Subscription forms are a block placed on your site that contains fields for entering personal information (name, email address, telephone number, etc...

Email Newsletter sending - Email Newsletter sending is a means of sending communications, group announcements, and advertisements...

Click Map - Click map is a part of the statistics report that displays your email with the number of clicks on each link of the sent email...

Alt text - Alt text in email marketing is extremely important...

Lead nurturing - Sale of products and services to a new or existing customer; Reduction of the sales cycle; Increase in conversion rates; Minimization of discounts...

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