In email marketing, a recipient is a person who gives his or her permission to send them emails that may contain advertising materials, offers, company digests, invitations to events, video reviews, and other content.
What methods do marketers usually use to collect the recipient base?
- The website's visitors
We recommend placing the subscription form on the main page of your website. Create a large button with a clear call to action, such as "Sign up for our newsletter."
- A separate landing page for subscription
In this way you can share your landing page for email subscription via social networks to grow your email list of recipients.
- Ask your existing clients' permission to add them to your email list
These contacts are essential for you because people who once made a purchase in your store probably had a good user experience while making the previous purchase. That's why they trust you and may give you their email addresses to receive new offers.
- Special unique content
Announce that you'll send unique, useful content in exchange for filling out a subscription form. It may be e-books, research, webinars, videos etc.
Organize special online events such as webinars and quizzes to get more recipients.
- Exhibitions and events
Grow your email list of recipients with the help of offline events such as meetings, conferences, exhibitions, and tradeshows. Do not forget to send recipients a welcome email to remind them where you got his or her email address. Ask recipients to confirm their subscription to avoid spam complaints.
Read our blog to learn more about the methods on how to add more recipients to your mailing list.