Recipient

In email marketing, a recipient is a person who gives his or her permission to send them emails that may contain advertising materials, offers, company digests, invitations to events, video reviews, and other content.

What methods do marketers usually use to collect the recipient base?

  • The website's visitors

We recommend placing the subscription form on the main page of your website. Create a large button with a clear call to action, such as "Sign up for our newsletter."

In this way you can share your landing page for email subscription via social networks to grow your email list of recipients.

  • Ask your existing clients' permission to add them to your email list 

These contacts are essential for you because people who once made a purchase in your store probably had a good user experience while making the previous purchase. That's why they trust you and may give you their email addresses to receive new offers.

  • Special unique content

Announce that you'll send unique, useful content in exchange for filling out a subscription form. It may be e-books, research, webinars, videos etc. 

  • Webinars

Organize special online events such as webinars and quizzes to get more recipients.

  • Exhibitions and events

Grow your email list of recipients with the help of offline events such as meetings, conferences, exhibitions, and tradeshows. Do not forget to send recipients a welcome email to remind them where you got his or her email address. Ask recipients to confirm their subscription to avoid spam complaints.

Also searched with "Recipient"

Email subscription - Email subscription means that people subscribe to a website via email, i...

Lead generation - Lead generation is building of consumers database who are interested in your product/service, or those, who are suitable for the right segment of target audience through various marketing practices...

Opt-in - A subscription form on your website A pop-up window on your website A subscription form on your landing page Special offers and loyalty programs that include filling out an opt-in form as an obligatory part of the procedure It is not necessary to fill out an opt-in form if you intend to send only one email to a customer...

Targeting - The audience is monitored on the stage of gathering information...

Autoresponder - Autoresponder is applicable to newsletters in an automated series that will be sent after events you specify...

 

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