Email newsletters are the most common type of emails in email marketing. As the name suggests, they often contain news and updates, aiming to keep the audience engaged. At the same time, they are designed to gently push users towards the conversion. After registering with SendPulse, you can send email newsletters for free.

In this video, the SendPulse marketer explains how to come up with newsletter ideas for marketing campaigns.

Some marketers claim that newsletters are not much of a leap to set up, but newsletters that are created with attention to detail are sure to pay off. The role of an email newsletter in your overall email marketing strategy may be significant.

Email newsletter

Why are Email Newsletters Important for Your Business?

  • Coverage
  • Effectiveness
  • Personalization
  • Credibility
  • Relationship

Though email marketing is one of the oldest marketing channels on the internet, it is still in use by around 70% of companies. Let’s discuss how email newsletters can help your business prosper.

  • Coverage. Over 3.8 billion people use emails. Every day people send and receive 281 billion emails on average. Business emails make up a majority of emails sent daily, around 109 billion. If used wisely, email newsletters can cover enormous audiences in a short period.

  • Effectiveness. Email marketing yields a near 4000% return on investment, and the email newsletters are a crucial contributor to that success. It proved to be the most commonly used type of email for engaging with the clients.

  • Personalization. Email marketers usually take their consumers’ behavior and preferences into account. That approach pays off because personalized emails offer products that people are very likely to purchase. As a result, we have email newsletters that help meet the needs and expectations of various social groups.

  • Credibility. Why not utilize newsletters to share upcoming trends in your niche or a behind-the-scenes look at your manufacturing process? That is a fair opportunity to highlight your expertise in a certain field and increase subscribers’ understanding of your credibility at the same time.

  • Relationship. The overwhelming competition in internet marketing stimulates brands to get more creative and genuine. Businesses that give more, tend to get more in return. Email newsletters are an excellent channel for building long-lasting relationships with the audience.

Create a newsletter yourself!

Design a beautiful email newsletter in an hour — for totally free and without knowing HTML. Personalize, segment, and schedule it to get the best results with SendPulse.

Register and send an email newsletter!

Now let's discuss the email structure.

Email Newsletter Structure

  • Template
  • Design
  • Copy
  • Subject Line
  • CTAs
  • Sender’s name
  • Unsubscribe link

Before we learn how to create and send email newsletters, we need to understand their components:

  1. Template. A web designer creates an HTML-template for a future email newsletter. It must look professional and conform to the brand’s visual identity to achieve specific targets. You can start with the basics by taking advantage of SendPulse pre-designed templates.
  2. Design. The recipient should recognize the brand by the colors, forms, and fonts used in the email newsletter. Every image and piece of text needs to be informative and intelligent, and by no means irritative.
  3. Copy. A better part of an email newsletter should entertain and educate customers. The rest of the email should focus on promotion. A little promotion contrasting with a good portion of high-quality content is an excellent choice. Remember, with most email newsletters less is more.
  4. Subject Line. It is the first thing people consider when they open an email, so make it count. The perfect length of the subject line is around 30-50 symbols, and it depends on your style and goals. Whatever the length, an email newsletter is more likely to be opened when the subject line is creative, funny, and intriguing.
  5. CTAs. The promotional part of email newsletters should contain a call-to-action — a button with a link to a specific website page. Yet don’t add too many of them to avoid looking pushy. A good CTA clearly reflects what action the reader should take: “Learn more,” “Make an order,” “Get discount.”
  6. Sender’s name. It is the first thing recipients see alongside the subject line. It’s okay to use your real name, it makes your email newsletter sound more friendly. It’s another way to cut the distance between a business and its customers and humanize communication.
  7. Unsubscribe link. It may seem odd, but the doors should always be opened for consumers — in both directions. It’s hard to say goodbye to your leads when you’ve just put so much effort to bring them in. Well, guess what’s left after your click the unsubscribe link — genuinely interested people who will form a community around your brand.

Now that you are acquainted with the structure of an email newsletter, let’s learn how to create one!

How to Send Email Newsletters with SendPulse

  1. Register with SendPulse
  2. Fill in information about the campaign
  3. Create message content
  4. Preview and send

To create perfect newsletters, you need to register with SendPulse, prepare a list of recipients, and use our intuitive template builder — it requires no coding skills at all.

Consider these four simple steps you need to take to send email newsletters:

Step 1: Register with SendPulse

With SendPulse, you can send up to 10,000 newsletters per month to up to 500 subscribers for free.

Step 2: Fill in information about the campaign

Select the mailing list that will receive your newsletter. If you start your email marketing from scratch, take advantage of our free subscription forms, and learn more about lead generation tactics.

Choose the Sender email address, Sender name, and add a subject line, like in the screenshot below.

Information about the campaign

Step 3: Create message content

Simply drag and drop elements to build the right structure for your email. Customize the elements to your liking by adding images, pieces of text, CTA buttons, and links.

The screenshot below shows the layout of the SendPulse drag and drop editor.

The layout of SendPulse template builder

Once you choose a template, edit the preheader text, and click “Next”.

Content of the email

Step 4: Preview and send

Check if everything looks okay before sending your email. Get anti-spam recommendations from SendPulse to know if your email newsletter is spammy.

Preview, schedule, and send

Schedule your newsletter to be sent at a desired time and date or send it right away.

It’s high time that you get inspired by some great email newsletter examples from real pros!

Email Newsletter Examples

We’ve gathered three great examples, hoping that it will help you create emails of the same quality.

Grammarly. Here is an excellent example of a highly personalized email newsletter based on how the user interacts with their service.

Personalized newsletter from Grammarly

TED. This company sends weekly recommendations based on the topics you like, and the content you’ve previously watched or shared.

Personalized recommendations from TED

Growthrocks. Their newsletters are always in plain text, being brilliant, funny, and to the point.

Plain-text newsletter from Growthrocks

Let's now review the tips which will help you create excellent emails, too.

Email Newsletter Best Practices

  1. Clean your mailing list regularly
  2. Segment your subscribers
  3. Be brief but informative
  4. Inject fun, suspense, and cliffhangers in your subject lines
  5. Put your grammar on
  6. Avoid spammy words
  7. Don’t forget about alt text
  8. Care about people’s visual perception
  9. Make it mobile-friendly
  10. Schedule your emails intelligently
  11. Analyze

We’ve collected a list of the most vital tips to help you create great email newsletters and skyrocket engagement with subscribers. Here they are:

  • Clean your mailing list regularly. Try to reactivate users who haven’t shown any signs of activity for three months or more. Some will react, but you’d better remove the rest from our list. Why? Because email service providers (Gmail, Yahoo, etc.) denote your newsletters as irrelevant, which harms your sender reputation.

  • Segment your subscribers. Segmentation will give you a chance to make slightly different email newsletters within one campaign to fit every social group more accurately. With SendPulse, you can segment your mailing list according to gender, occupation, location, age, subscribers’ actions, and more.

  • Be brief but informative. Make your copy clear and concise, people usually don’t have very much time to read complicated clusters of text. Try to approach your audience in their language. Remember, you should be a friend to your customers. A friend they will rely on, trust, and want to buy from.

  • Inject fun, suspense, and cliffhangers in your subject lines. Create a subject line with a sense of humor to increase the open rate. Make it relatively short, but add some flair. Intrigue recipients, so they are dying to know what’s inside. Try A/B testing with SendPulse for free to get the most of your subject lines.

  • Put your grammar on. Double-check your grammar before sending your email. It would be a pity to make mistakes in your email newsletter.

  • Avoid spammy words. Falling into the spam box is the worst-case scenario for your email newsletter. Even though current spam filters are more sophisticated and able to analyze the context of your words, you’d better be careful. Avoid any of these spammy words.

  • Don’t forget about alt text. If an image isn’t loading for some reason, alternative text saves the day and describes the missing image. It gives you a chance for your message to be understood even without pictures.

  • Care about people’s visual perception. When the copy, images, and CTAs are set up, leave a lot of white space in the message. This way, your email newsletter will be easy to read.

  • Make it mobile-friendly. Make sure your email looks good on different mobile devices because about half of all email users open emails on mobile devices.

  • Schedule your emails intelligently. Develop a schedule based on your customers’ lifestyle. Find out when it’s convenient for people to read your emails. Keep on sending emails regularly, but let the people breath. Otherwise, they’ll unsubscribe or mark your emails as spam.

  • Analyze. Monitor how effective your emails are. Keep an eye on your click-through, open, and unsubscribe rates. Rely on these metrics when implementing changes if anything goes wrong.


  1. The article "How to Create an Email Newsletter [Checklist]" on the HubSpot blog offers 12 useful tips on creating an email newsletter.
  2. The article "45 Engaging Email Newsletter Templates, Design Tips & Examples For 2019" on Venngage blog suggests newsletter design tips and examples to follow.
  3. The article "How To Create a Newsletter Design in 7 Steps (+ Newsletter Templates)" on Crazy Egg blog explains the purpose of an email newsletter and the way it works, offers seven steps to follow while creating one, suggests templates, ideas, and best practices.
  4. The article "Email Newsletter Design: Guidelines And Examples" on Smashing Magazine comes up with examples and guidelines for email newsletter design.
  5. The article "How to Create an Email Newsletter People Actually Read" on HubSpot blog suggests ten tips for creating powerful email newsletters.

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