Newsletter is one of the forms of email marketing, performed as an informative email, which includes up-to-date information on promotions, new products, events, commercial offers. Each periodic newsletter leads to the landing page, where a customer can use the offer (buy, order, etc.). A newsletter is sent to the addressees who expressed a desire to receive it, for example, by filling out the "Subscribe for the newsletter" form on the landing page. 

Newsletter

Newsletter performs certain purposes

  • To inform already existing, and also potential buyers about any new plans of your organization;
  • Inform about what is going on in a particular sector of industry and in whole  in the sphere of interests;
  • Promote goods and services;

Newsletter allows to:

  • Distribute the plans of your organization in a certain order, placing at the first place those what you can do better;
  • Educate your customers about what is happening in your market segment;
  • Notify about what is happening in your store;
  • Create an impression that your customers are members of your team;
  • Choose the way your organization will receive information.

The statistics of the newsletter informs the following:

  • Number of letters sent;
  • The number of delivered letters (together with those not opened);
  • Number of opened letters;
  • The number of those addresses which have not received the newsletter due to technical reasons, for example, changed addresses, idle servers;
  • The number of mistakenly sent letters (wrong addresses).
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