HTML stands for HyperText Markup Language. 

The video produced by Code School explains how to write HTML emails and suggests tips to follow.

Create the look of your text; you can use: 

  • bold;
  • italics;
  • color of the text.

An HTML email is designed like a website with the help of graphics, colors, table columns, and links. You don't need to be a programmer to create it since email marketing services provide flexible campaign builders.

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Plain text, in comparison, is an email that contains only text and has no formatting. A well-formatted HTML email will yield much better results than a typical text format. Some people want their email to look better, more vibrant, brighter. 

Plain-text VS HTML email

A lot of businesses use HTML email to make their message look more formal, professional, and often much more in line with their corporate image. If you want to create web sites, you cannot do this without HTML. The basics of HTML will significantly simplify your life, and your website will become much more interesting.

The text of a plain email can only contain ASCII characters. This means that the text of the letter will NOT have the following text formatting elements: 

  • bold;
  • italics;
  • color;
  • images;
  • font styles.

When developing the design of an HTML email, one should not forget about simplicity, do not complicate your work, you’d better stick to the option of two columns. The usage of images should be minimized, like Outlook, for instance, does not support background images. You can use background images for decoration, but since the email should be legible, it is better to do without it. Because the message view window in email clients often takes only a small part of the general window, your email should be no more than 600 pixels wide. After all, nobody likes horizontal scroll bars. Besides, remember to keep proportions.

References

  1. The article "Plain Text vs. HTML Emails: Which Is Better? [New Data]" on HubSpot blog considers the difference between HTML and plain-text email.
  2. The article "HTML email" on Wikipedia defines the term and considers its peculiarities.
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