HTML stands for HyperText Markup Language. 

The video produced by Code School explains how to write HTML emails and suggests tips to follow.

It’s the way the text looks like: 

  • bold;
  • italics;
  • color of the text.

HTML email is an email, designed as a web-site with the help of graphics, colors, table columns and links. You don't need to be a programmer to create it since email marketing services provide flexible campaign builders.

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The plain text in comparison is an email that contains only text and has no formatting. A well-formatted HTML email will yield much better result that an ordinary text format. Some people want their email to look better, richer, brighter. 

Plain-text VS HTML email

A lot of businesses use HTML email to make their message look more formal, more professional, and often much more in line with their corporate image. If you want to create web sites, you will not do this without HTML. The basics of HTML will greatly simplify your life, and your website will become much more interesting.

The text of a plain email can only contain ASCII characters. This means that the text of the letter will NOT have the following text formatting elements: 

  • bold;
  • italics;
  • color;
  • images;
  • font styles.

When developing the design of HTML email one should not forget about simplicity, not to complicate your work, you’d better stick to the option of two columns. The usage of images should be minimized, as Outlook, for instance, does not support background images. You can use background images for decoration, but since the email should look legible, it is better to do without it. Due to the fact that the message view window in email clients often takes only a small part of the general window, your email should be no more than 600 pixels wide. After all, nobody likes horizontal scroll bars. In addition, remember to keep proportions.


  1. The article "Plain Text vs. HTML Emails: Which Is Better? [New Data]" on HubSpot blog considers the difference between HTML and plain-text email.
  2. The article "HTML email" on Wikipedia defines the term and considers its peculiarities.
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