An email background image is an image that lays under all elements of the email template and serves as an aesthetic feature in email templates’ creating.

Why is an email background image important

  • Simply looks great. Beautifully designed email background image creates that wow effect among the audience.
  • Influences a decision to keep on reading. Beautiful things tend to attract the reader's eye. Simple as that. If your background image tickles the artist in you, there is a good chance you'll be better engaged with the content of the email. All the way down to CTA.
  • Helps to stand out from the crowd. A background image is a great tool to establish your brand identity because it simply takes up all the unused space in your email. Space you can fill with something that shows off the personality of your brand. Just do your best to keep it in line with the other branding elements.
  • Easy to add. The email background image is easy to add in SendPulse drag-and-drop editor.

How to put a background image in an email with SendPulse

Step 1: Go to the email drag-and-drop editor

Create an email template, adding and customizing elements to your liking.

Customize the elements

Step 2: Add the image as a background

Go to “Email body” on the right. Click on “Background image” and upload one from your computer or use previously uploaded files.

Add an email background image

Step 3: Test

Create a test mailing list including different ESPs’ addresses. Send the campaign with a template you’ve created. Check if the email background image works out.

Test email background image

Email background images best practices

  • Find out the most popular ESPs among your audience. Segment your subscribers into different groups which have various ESPs in common. It enables you to create emails with background images to reach only those users who are able to see them.
  • Keep the proper size of the email background image. Make sure that the aspect ratio coincides with the planned email body width and length. The file size doesn’t matter as the service automatically compresses it when downloading.
  • Add alt text. If you create emails in HTML editor, add alternative text to the email background image. The code snippet representing the background image will look more legit to email service providers with alt text. Mention the dimensions of the image in the alt text to increase the chances of successful delivery.
  • Set an email’s background color as a fallback. In case the email service provider hides images due to the user’s preferences, add an email background color. For example, if your email background image is dark with white text on it, your message won’t be visible on the default white background. Choose the email background’s color similar to the shade of the original background image.
  • Test your background image. There’s only one way to know if your background images work. Send test emails to addresses belonging to different ESPs.

References

  1. Here's the ultimate guide to background images with examples and tips on design.
  2. There's a checklist to follow while designing HTML background images.
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