Autoresponder is applicable to newsletters in an automated series that will be sent after events you specify.
Email autoresponder types
- A confirmation email
- A welcome email
- A congratulation email
- A reactivation email
- Transactional emails when a subscriber makes a purchase
With SendPulse, you can create these emails in the tab “Autoresponders,” where you can set the special date.
Advantages of autoresponders in email marketing
- You save your time because the series of email messages can be created in advance and then you can just decide what day and time to send them.
- Trigger emails help you to build subscribers' trust and increase brand awareness, because they help immediately react on subscribers’ actions in a manner of asking how their shopping experience went, offering them discounts on certain items that are based on subscribers’ buying history, and practice cross-selling.
- Avoiding mistakes. When you’re working with a large amount of information, you might make mistakes, and when you’re working with a large number of addresses, you might send a message to the wrong user. Automatic subscriptions will help you avoid these pitfalls.
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