Autoresponder is applicable to newsletters in an automated series that will be sent after events you specify.

Here are several types of letters that are called autoresponders:

  1. A letter to confirm a user’s subscription
  2. welcome email
  3. Congratulation letters. This is most popular during holidays for which marketers set the trigger emails, for example subscriber birthdays, Christmas and New Year emails, the anniversary of a user’s date of subscription, and so on.
  4. reactivation letter
  5. Transactional emails when a subscriber makes a purchase

With SendPulse, you can create such letters in the tab “Autoresponders,” where you can set the special date.

What are the advantages of using autoresponders in email marketing?

  • You save your time because the series of email messages can be created in advance and then you can just decide what day and time to send them.
  • Trigger emails help you to build subscribers' trust and increase brand awareness, because in these letters you can immediately react on subscribers’ actions in a manner of asking how their shopping experience went, offering them discounts on certain items that is based on subscribers’ buying history, and practice cross-selling
  • Avoiding mistakes. When you’re working with a large amount of information, you might make mistakes, and when you’re working with a large number of addresses, you might send a message to the wrong user. Automatic subscriptions will help you avoid these pitfalls.


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