Welcome Emails

Welcome emails are triggered emails, which serve to inform new subscribers about their subscription. Filling in the subscription form on your website, landing page, or Facebook page acts as a trigger. After that, the welcome email is automatically generated and sent to the new subscriber’s email. Most companies use welcome emails to create a positive impression of their brand. 

Such emails may contain the following information:

  • A guide to using the features of your product/service
  • An offer of special bonuses for new subscribers to encourage the first purchase
  • Set expectations from your company’s email campaign
  • A possibility to set preferences of the email frequency and types of content subscribers want to receive
  • An invitation to join your company’s social media pages
  • A call to action which leads directly to your e-commerce/blog
  • Some information for the new subscribers, within your company’s sphere of activity, which they can find useful

Below is a very good example of a welcome email by AT&T:

All marketing experts highly recommend not only to send welcome emails, but also to make the best use of them and create a perfect first experience of your brand. Welcome emails are an important part of the strategy for increasing customer loyalty in email marketing campaigns. 


Also searched with "Welcome Emails"

B2B marketing - B2B marketing (Business to Business) is the type of informational and economic interaction, classified according to the type of interacting entities, in this case they are legal bodies who work not for the ordinary ultimate consumer, but for the same companies, i...

Opt-in - A subscription form on your website A pop-up window on your website A subscription form on your landing page Special offers and loyalty programs that include filling out an opt-in form as an obligatory part of the procedure It is not necessary to fill out an opt-in form if you intend to send only one email to a customer...

Delivery Rate - This email marketing metric is calculated by dividing the number of emails sent minus bounces by the number of emails sent...

Web-version - The web version of an email is a feature that mailing services offer...

Subscriber - An opt-in form on the homepage of your website A pop-up window with a subscription form on your website Offer a bonus or a discount in exchange for a subscription Place a subscription form on your social media page Once you have your own subscribers list, it is recommended to segment subscribers...

Rate this article about "Welcome Emails"

User Rating: 4 / 5 (6)

Try SendPulse today for free

If you are interested in "Welcome Emails" you might be interested in our bulk email service.