Business email

Business email – is a method of business communication, which plays an important role in establishing relationships with colleagues, partners, sponsors, etc.

If written correctly, it will help you to create a good image of your company. Today, a business email is a wide spread practice, since it is impossible to imagine a world-wide business process, the participants of which live in different time zones communicating via letters.

People all over the world are different, but still, there are some rules to follow if you want to sound correctly.

Mind these tips while creating a business email:

  • Official style

The aim of official style is to reach an agreement, that is necessary for business. Be laconic, accurate, use clichés.

  • Language

International business email is written in Global Language (English). If business communication is held within the same country, state language is used.

It must be formulated for short, clearly and precisely as people get lots of email per day and don’t have so much time. Save your time and time of a recipient. Don’t write compound and long sentences. Make sure that the subject line will be easily understood, especially in case the language you use is not a native one for a recipient. If your email is extremely important, use a word URGENT at the beginning of the subject line.

Initial part of the email

If you write to a person you are not acquainted with, use the following phrases:

- Dear Sir/Madam,

- Dear Mr/Miss/Mrs (surname),

- To whom it may concern.

If you write to a person you know, use these greetings:

- Dear (name),

- Hello (name).

After that, specify the purpose why you are writing an email:

- I am writing to you regarding…

- My name is …, I am (position held) at (company), and I am writing to you concerning…

State the purpose clearly, accurately, value your recipient’s time.

If you are answering an email, be polite and give thanks to the recipient before stating the purpose:

- Thank you for your reply

- Thank you for contacting (company name)

Main part 

  • Paragraphing

Use paragraphs to make the text easy-to-read, place accents on important points, ideas.

  • Questions and important information

If you want to ask something, place the question not in the end of an email, and not hide it somewhere in the middle. Write it closely to the beginning, as nobody will scan your email.

  • Don’t use contracted forms.

They are not appropriate in business communications. For example, NO I’m – I am, NO won’t – will not.

  • Be official.

Don’t try to joke, as some of your jokes can be not understood correctly in different countries.

Last part

  • Be polite 

Be polite and accentuate that you a looking for the answer or thank the recipient for attention:

- I am looking forward to hearing from you soon

- Don’t hesitate to contact me if you have any questions

- Thank you for your time and attention

Ending of an email

Use the following phrases:

- Best regards

- Best wishes

- Sincerely yours

 Mind these tips and communicate correctly!


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