Email marketing is one of the most effective tools for a company to communicate with its customers. This might include bulk mailing (sending the same message to a large number of recipients) as well as transactional messages, which are sent to individual recipients at a certain time, such as when they register an account, pay for an item, or perform other important actions.
According to studies, every dollar invested in email marketing can return up to 42 dollars in profits.
The main types of messages sent out in email marketing are:
- Transactional emails;
- Advertising emails;
- Informational emails.
The results of email communication can be seen in the building of a trust relationship between the brand and customers, an increase in customer loyalty, and a rise in your sales.