Lead generation

Lead generation is building of consumers database who are interested in your product/service, or those, who are suitable for the right segment of target audience through various marketing practices. The principles of lead generation online and offline do not differ completely, they are based on the attracting of prospective customers, collecting information, used for interaction( contact details) and identifying whether the customer is interested or not. There are several methods of lead generation:

Personal communication:

  • Telemarketing
  • Organization of meetings
  • Conferences, presentations, exhibitions
  • Activities in terms of marketing researches

Internet:

  • Web site
  • Landing
  • Search, targeted, display advertising
  • Webinars
  • Social platforms, forums, blogs

Methods of direct marketing:

  • Email
  • SMS marketing

Below is the process of generation and conversion of clients

  • Attract. Visitors are allocated form the purchased traffic;
  • Convert. Uninterested consumers are eliminated, remain the most targeted ones;
  • Close. Make a purchase and become  customers;
  • Delight. Work on converting customers into the brand fans.

Lead generation is the most important goal of promoting a commercial site. If a high target attendance of optimized landing pages is ensured as a result of promotion, the number of leads will constantly grow and make profit.

Also searched with "Lead generation"

DKIM - Domain Keys Identified Mail (DKIM) is the technology that helps to reduce spam and phishing...

Industry Average - Knowing your industry average helps to compare your email campaign statistics with the average results in your sphere of business...

Mailing lists - A mailing list might be a simple text file consisting of individual entries, all with the same structure...

Email subscription - Email subscription means that people subscribe to a website via email, i...

Lead nurturing - Lead nurturing is the process of maintaining relationships with prospects in order to earn their business at the moment they are ready for it...

 

Rate this article about "Lead generation"

User Rating: 4 / 5 (5)

Try SendPulse today for free

If you are interested in "Lead generation" you might be interested in our bulk email service.