Lead

A lead is when a user expresses an interest in your services or products. In other words, it is a person who is a potential sales contact. Due to the skillful hard work of the marketing department, the leads are converted into active clients.

There are two types of leads:  

  • Marketing Qualified Leads or MQLs
  • Sales Qualified Leads or SQLs.

Marketing Qualified Leads 

These are users that usually have completed the registration process on the website or have signed up for a webinar. You also may collect these contacts during trade shows or other events. However, these people are still not ready to cooperate with you and purchase your products or services. In this way, MQLs are transferred to the sales or marketing department for further work.

Sales Qualified Leads 

These users are ready to make purchases. They not only complete the process of registration on the website but also place their order in the shopping cart.

What tactics does the marketing department usually use to acquire new leads?

To make your site appear on the first pages of the search engines you need to find the most common words used to conduct the search of the products or services in your particular business. On the basis of these words, select your keywords. 

  • Webinars or virtual events

This method for acquiring leads has a number of advantages. You don’t need to rent apartments and make all the arrangements for participation because all you need is a laptop, a webcam, a microphone, headphones, and/or loudspeakers.

  • Social media

This is an opportunity to ask your potential clients about their opinion, to read their comments, and investigate their suggestions and criticism.

  • Content 

If you write original content, search engines will help your site and blog get more visitors who may convert into leads. 

The statistical report Ascend2 says that the most effective online tactic used for acquiring new leads is email marketing. This channel allows you to not only acquire MQLs, but also to convert them into SQLs. According to another stats report "Mailigen," 89% of marketers say that email is the primary channel for lead generation.

 

Also searched with "Lead"

Spam filter - Spam filter is a program designed to protect the user from spam and it is used to filter incoming email or links...

Segmentation - Segmentation is the possibility of dividing your customer base into groups according to certain criteria...

Unsubscribing - Unsubscribing from mailings is the ability for a recipient to no longer receive emails from a certain company or individual...

ROI - ROI, or Return on Investment, is the measure that helps to evaluate the performance of an investment...

Editor - Editor is a user status that gives access to the email campaign's statistics reports and mailing books...

 

User Rating: 5 / 5 (8)

Rate this article about "Lead"

Try SendPulse today for free

If you are interested in "Lead" you might be interested in our bulk email service.

SendPulse uses cookies to enhance your browsing experience. If you continue to use this site, you consent to our use of cookies. Details