Opt-in is one of the ways for companies to shape their mailing list for further marketing. It implies that users are giving their consent to be on your mailing list, and to receive the marketing and commercial information from your business or brand. 

Opt-in, compared to the old-fashioned opt-out way of subscription, is considered to be a more effective way of building up the marketing mailing list. The reason is simple: people consciously choose to receive marketing information from you. If there is no user consent, such emails are regarded as spam.

Companies with a good reputation always use opt-in to send multiple newsletters, special offers, and other marketing emails. It is a professional way to market and it creates a positive reputation for your brand.

There are several ways to have people opt-in for your marketing emails:

Subscription form on a website

  • A pop-up window on your website

Pop-up window on a website

Subscription form on a landing page

  • Special offers and loyalty programs that include filling out an opt-in form as an obligatory part of the procedure

Special offers and loyalty programs

It is not necessary to fill out an opt-in form if you intend to send only one email to a customer. 

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