This is a type of email subscription, by which a user should confirm their subscription to be added to a mailing list twice. It ensures both a valid and engaged mailing list. All subscription forms created with SendPulse use double opt-in confirmation.
The Confirmation Process Consists of 2 Steps
- Users submit their email address in the subscription form on the website and click "Join our mailing list."
- Then users receive a special confirmation email, where they need to confirm their wish to be added to your mailing list. It looks like this:
Why is it essential to use a double opt-in subscription form?
With a double opt-in subscription, you will have a better quality mailing list because every email address in your list has double confirmation. Without a double opt-in subscription, you risk having bad email addresses in your list, because users could make spelling errors. Sometimes competitors may harm you by filling in the form with non-existent addresses that will damage your sender reputation.
By using a double opt-in subscription, you can start email communication with your subscribers immediately because you send them a confirmation email. In this confirmation email, you can give subscribers more information about your brand, ask them to add your email to their address book, or provide new subscribers with a special offer.
That's not rocket science since you don't even have to code. Choose a reliable email service with an intuitive subscription form builder.
One more advantage of a double opt-in form is that statistics show the unsubscribe rate is 7% lower than in mailings with a single opt-in subscription.
After registering with SendPulse, you can either choose a pre-designed form or create your unique one for free. Four types of forms are available. Change the style of a form, add images and text, and generate a confirmation page where the users will be redirected after subscription.
Follow this step-by-step guide.
Last Updated: 2019-12-30