This is a type of email subscription, by which a user should confirm their subscription to be added to a mailing list twice. It ensures both a valid and engaged mailing list. All subscription forms created with SendPulse use double opt-in confirmation.

The Confirmation Process Consists of 2 Steps

  1. Users submit their email address in the subscription form on the website and click "Join our mailing list."
  2. Then users receive a special confirmation email, where they need to confirm their wish to be added to your mailing list. It looks like this:Double opt-in subscription

Why is it essential to use a double opt-in subscription form?

With a double opt-in subscription, you will have a better quality mailing list because every email address in your list has double confirmation. Without a double opt-in subscription, you risk having bad email addresses in your list, because users could make spelling errors. Sometimes competitors may harm you by filling in the form with non-existent addresses that will damage your sender reputation

By using a double opt-in subscription, you can start email communication with your subscribers immediately because you send them a confirmation email. In this confirmation email, you can give subscribers more information about your brand, ask them to add your email to their address book, or provide new subscribers with a special offer. 

That's not rocket science since you don't even have to code. Choose a reliable email service with an intuitive subscription form builder.

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You can create a double opt-in subscription form with our functional builder for free in 30 minutes.

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One more advantage of a double opt-in form is that statistics show the unsubscribe rate is 7% lower than in mailings with a single opt-in subscription.

After registering with SendPulse, you can either choose a pre-designed form or create your unique one for free. Four types of forms are available. Change the style of a form, add images and text, and generate a confirmation page where the users will be redirected after subscription.

Follow this step-by-step guide

Create a subscription form


Double opt-in is a must if you collect subscribers with SendPulse’s subscription forms. At the second stage of a double opt-in, SendPulse automatically sends a subscription confirmation email. A click on a confirmation link proves their email addresses active. Register with SendPulse to send free email marketing campaigns for your double opt-in mailing list.

A double opt-in subscription ensures that you only communicate with engaged users. As a result, more people will open and click your emails, improving your sender reputation and email deliverability. Sure, it takes more time to collect a double opt-in mailing list compared to a single opt-in, but it returns better relationships with your audience and more loyal customers. Register with SendPulse and use free double opt-in subscription forms to your advantage.

Because they want fast profits and don’t want to build long-lasting relationships with their audience. It takes more time to collect a double opt-in mailing list, but it ensures you only communicate with engaged users. They only harm your sender reputation as they are more likely to unsubscribe or even mark your email as spam. Create double opt-in subscription forms with SendPulse free of charge.

It’s easy with SendPulse. Register, choose a pop-up, embedded, or floating layout for your subscription form, customize it, and place it on your website. With this guide, you can create free subscription forms with ease.

61% of people never open a subscription confirmation email. It seems they don’t want to become part of your community. Having unengaged users on your list will only harm your sender reputation. Double opt-in is an essential approach for building long-lasting relationships with your subscribers.

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