A media channel is a medium between a brand and its target audience. It helps communicate advertising messages to your customers effectively via the most suitable channel.

Choosing the right media channel or creating a promotion mix is an A-list task of each brand since it helps build long-lasting and trustful communication with the audience. In this context, “the right medium” means a perfect channel that is preferred by a client and helps achieve a certain business goal.

When choosing a channel, you should clearly understand your end goal. If you aim at increasing your outreach to larger audiences, TV advertising may be the best choice. Chatbots are just for you if your goal is to establish two-way communication. If you need to educate your clients on how to make the most out of your product, content marketing is the very thing. It covers landing pages, your company’s blog, video tutorials, webinars, podcasts, etc.

Let’s have a look at the variety of media channels available to help you choose the one that works best for you.

Media channel types

We can divide all media channels into three main categories: print media, broadcast media, and digital channels. Let’s uncover their opportunities.

Print media allow brands to reach customers according to their geographic situation, language spoken, or particular interests. Besides, they help companies build their reputation and brand image and maintain engagement. On the other hand, this channel is expensive and provides one-way communication only.

Print media channels include:

  • newspapers;
  • magazines;
  • brochures;
  • leaflets;
  • flyers;
  • banners;
  • books;
  • business cards.

Broadcast media have a powerful influence on people, guarantee high coverage, and can attract user attention well. On the other hand, just like with print media, deploying this medium is pretty expensive. It does not provide any interaction with the audience and is considered to be intrusive.

Broadcasting media channels include:

  • television;
  • radio;
  • movies.

Digital media channels are the most popular nowadays since every brand can choose the best channel in terms of price, user engagement, preferred devices, and goals they want to pursue. Most of the digital media provide two-way communication with customers, quick response, high engagement rate, segmentation opportunities, and ways to measure the effectiveness of this media channel.

Digital media channels include:

  • website;
  • landing page;
  • search engine;
  • blog;
  • mobile;
  • email;
  • social media networks;
  • podcasts;
  • videos;
  • webinars.

Hence, there are many channels for you to choose from, so we have that covered. Take into account your budget, goals, and your customers’ preferences. SendPulse helps communicate with your clients for free via email campaigns, chatbots, and web push notifications, so start reaping your benefits from these channels today!

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