Creating and sending a campaign only takes a few minutes and consists of three automated steps.

Create a campaign

Click «Create a campaign» on the left-hand menu of the email service:

create campaign

Add information about the campaign

add information

Fill in all the fields.

Mailing list — choose an address book among those you have created before (use a drop-down menu) or create a new one.

At this stage, you can use segmentation (see paragraph Send a campaign using segmentation).


"From" email address — choose the necessary sender address from the drop-down list if you have several active «from» addresses in your account.

Sender's name — this is the name you defined when registering a sender email address.  You can change it manually if necessary in the service settings:

add sender

Subject line — an interesting subject with a call-to-action can really motivate your subscribers to open and read a newsletter. Add the recipient's name in the subject line or any other his personal information using the "personalization" feature.

How to personalize the subject line?

This service allows you to personalize the subject line by adding information about the client that is provided in the address book.

See the example.

There must be extra columns with additional information about clients in the mailing list.

The service will offer a choice of available variables from the list of the column names you have on the mailing list.
In this example we will go with recipients' first name:

variables Reference by name is used most of the time.

The result will be as follows:

variable First name

Important points:

  1. Make sure that the name of your client is correct. Of course, people have a sense of humor, but no one will open an email with a subject line like “Dear Mr.X, visit us for a cup of coffee”. If you are not sure that the names are correct, do not personalize your campaign.
  2. If not all clients specified their names during sign up, there will be a blank space in the place of the variable.

Smart personalization

Smart personalization – is a substitution of personal information about a client in an email. You may not have the same data about all the subscribers, so in this case, the smart personalization will be to your advantage. Depending on the information you have, every subscriber will receive a personalized email.

Smart personalization is carried out with the help of variable values:

  • is empty
  • equals
  • doesn't equal
  • contains
  • doesn’t contain
  • starts with
  • ends with
  • more than
  • equals or more than
  • less than
  • equals or less than

For example, you want to send a personalized email campaign, but you don’t have all the names of your subscribers. In this case, click «Add criteria» and choose variable value «is empty» and add a text for the substitution:

add personalization criteria

This is how the subject line will look like after that: 

subject line

Thus, every subscriber will receive a personalized email.

Note that you can also insert emoji in the subject line:

insert emoji


Choose an email template and add text

Choose a template that you had created before or import one from a file or by pasting its HTML-code:

pick a template

Create a template in the Layout (drag-and-drop) Editor

load a template

Use one of our free templates:

free templates

Or build a template in the HTML-editor

build a template

Check the Create your own template article for details on how to build a template.

Email text personalization

Variables in the contact lists allow SendPulse users to add clients’ personal data to the text of emails.

The process is very simple. The names of variables are the column names you have on the mailing list.
When you add the variable to the text of the template, the recipient opens the message and sees their personal information (from the corresponding column on your mailing list) in place of the variable.

Technically, it looks like this:

personalize the email

And again, the same way the «smart personalization» works in the subject line, it works in the email body:

smart personalization

Suggest text for the substitution

when variable value is empty

As a result we get this text:

personalized template

Each variable will be substituted with the information from the address book that corresponds with the recipient.

Review and send

Before you send the campaign, check the following data:

  • Sender's name
  • Subject line
  • Address book

Each point can be modified if necessary.

review the information

The last step allows you to specify the sending time and adjust the tracking of statistics through Google Analytics.

Email scheduler

In «Sending time» choose “Send message on:” and set the necessary time and date. The service will automatically send emails at the specified time:

review date and time

NB! Check if a time zone is set correctly in your account settings.

How to track campaign statistics through Google Analytics

For Google Analytics to collect the statistics of your campaign that you sent with the help of our service, you need to specify additional parameters.

  • First, tick «Enable Google Analytics».
  • Second, check the campaign name (mandatory point).

SendPulse automatically inserts the same name that you specified at the very beginning.

turn on the analytics

We recommend checking this point every time:

  • Preferably, use Roman letters.
  • Avoid using specific symbols such as “+ ; / * & ?” and so on.

For more information, follow the link «Google Analytics help information».

Artificial Intelligence

AI technology helps to increase email open rates due to the predictive analysis of user interaction with your website. This analysis makes it possible for AI technology to identify a time when a client is likely to open emails and a select a proper communication channel.

It’s easy to apply AI to your email campaign. At the last stage of creating an email campaign «Review and sending», choose «Resend Message with SendPulse AI using WebPush or Email».  The service will determine the optimal time for sending and a communication channel.

It is important: you should send not less than 10 emails to every subscriber for AI technology to be really effective. 

Create a new subject line and set the time and sending date.

resend messages

Resend to unreads

If a subscriber didn’t open your email, there is an option you called «Resend message by email only». In this case, the newsletter will be sent out once more via email. You just need to create a new subject line, set the time and sending date.

Test sending

Before you send the message to your clients, you can test it:


During a test sending, the message is sent to the email address registered as the «From» email address in the service.
If you have activated several «From» addresses, you can choose the one you need.

send a test email

Your campaign is ready!

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