When you create an email campaign, the embedded antispam system analyzes the email and estimates the probability of the email getting into spam. If the system detects the reasons for the email to get into spam, in the "Preview and send" step a notification will appear. The notification will offer to get recommendations on how to improve the campaign deliverability.
Click "Get recommendations" to see what can be fixed in the email.
Recommendations on how to reduce the risk of email getting into spam
- Send campaigns from an email address on a corporate domain. Recipient email servers can reject emails from email addresses of free email services (Gmail, Yahoo, AOL, etc.).
- Use a sender email address on a domain for which SPF, DKIM, and DMARC records are configured.
- Avoid using stop words in a subject, preheader, and body of an email.
- Do not write more than 15 capital letters in a row in a subject, preheader, or body of an email.
- Do not use more than 1 exclamation mark in a subject line and more than 3 exclamation marks in one sentence in an email body.
- Use a limited amount of color and bold text.
- Keep the ratio of text to images. Text should be not less than 60% of email content.
- Write Alt attributes for images. If the images are not loaded, the alternative text will appear in their place.
- Make sure all the links work in an email.
- The recommended length of a sender's name is from 3 to 100 characters.
- The recommended minimum amount of text in an email body is 60 characters.
- The recommended minimum length of an unsubscribe link is 5 characters.
Last Updated: 2019-11-05