How to send AMP emails

AMP4Email is a technology for creating interactive emails. Users can change the content in real time right in the emails.

To use AMP technology in emails, first set up SPF, DKIM and DMARC records for the domain name of the sender email address. The DMARC policy should be set to "quarantine" or "reject".

Request validation of the sender email address from Gmail

Send a request directly from the SendPulse service.

Go to the service settings and open the "Other settings" tab.

SendPulse service settings

In the "AMP emails" section, click the "Create request" button.

Creating a request for email validation

In the "Request for validation of sender email address" form, select an email address from which you will send campaigns.

Fill out the registration form.

Link to the Gmail registration form

Click "Send request."

Along with the request for validation of a sender email address, a test AMP email will be sent by default.

Wait for a confirmation email to the email address specified as the sender email address within a few days.

Write the email code

As soon as you receive the confirmation of the sender email address validation, you can start creating AMP emails.

Study the AMP for email specification for a better understanding of how this technology works and how to apply it in emails.

Create HTML code for the AMP version of the email.

Use the Gmail AMP for Email Playground to practice. It provides a set of components that you can use to write your code. Here you can preview how the email will look like, test the work of such elements as "accordion," "carousel" and the like.

You can take ready components from the AMP component catalog.

Add the email code to a campaign

In the "EMAIL" tab, click "Create a campaign."

The

Specify the information about the campaign and click "Next."

Information about a campaign

Select an email template and click "Next."

Under the email template in the "Email content" window, select the "Add AMP email" checkbox.

Adding AMP email

Add the AMP code of the email into the input field.

The input field for AMP email code

The "Select AMP template" button allows inserting a test email code to see how the code should look like.

If the AMP code of the email is correct, the "Next" button will be active, and you can continue to create the campaign.

AMP emails must contain plaintext, AMP, and HTML versions. If such an email is received to an email service that does not support the AMP technology, the HTML version will be displayed to recipients.

While sending a campaign via API, use the body_amp parameter to submit the AMP email code in the request.

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