Contact webhook

Use "drag-and-drop" method to move elements of automated emails to the operating window. This way you can set up a series of automated messages for any event and thus automate sending of emails. 

This article shows how to use the contact webhook — the webhook which tracks opens and click-throughs in email campaigns you send.

Here is an example of a series using this webhook: you send an email campaign (for instance, a holiday promo), subscribers open the messages. This triggers the webhook that sends a consequential email to such clients. After that, those subscribers who opened the message are moved to a special mailing list. 

Log in to your SendPulse account and go to Automations and click on Create new automation.

Creation of a new automation

*Click Apply to confirm the changes after each step.

Specify the initial parameters of the new automation.

Specifying automation parameters

Select Contact Webhook as the Start of automation.

Contact webhook

Link a mailing list to the webhook — this mailing list will be automatically edited according to the subscribers' actions

Linking a mailing list to the webhook

Specify the first step of the automation — Email — by dragging it from the right-hand panel

First step of automation

Now pick a template and specify parameters for the message that will be sent to the subscribers to trigger further steps of the automation series.

Automation details

*If icons of the elements of the automation don't fit in the operating window, move it up or to the side using the "drag-and-drop" method.  

Add the next step — Condition

Adding automation condition

In this example, Open will be the condition that triggers the automation

Open

Add the last step of the automation — Action

Adding action

Select the type of the action — Move subscriber

Selection of action type

And pick the mailing list the subscriber will be moved to

Specifying a mailing list

This automation series is good to go — Save and launch it

Launching automation

*Refer to our Knowledge Base for more articles about the Automation360

Now set up a regular email campaign for the same mailing list you specified in the webhook — so that subscribers open the messages and trigger the automation.

Open Email-Create a campaign

Creating a new campaign

Select the same mailing list you linked to the webhook earlier and specify missing data.

Information about campaign

Click on Next and go to email template selection.

Email template selection

If you choose a prepared template, add the email preheader, attachments and click on Next again.

Message content

If you proceed to editing a template, make the necessary changes and click on Save and continue.

Save and continue button

Then add an email preheader, attachments and click on Next.

In campaign parameters select the Automation 360 email flow option and the webhook trigger principle — opens or clicks, and link the automation flow you set up earlier.

Enabling Automation 360 email flow

Click on Next.

Check the campaign parameters. Then set up the sending time and click on Start.

Sending the campaign

Subscribers will receive and open the message and thus the automation flow will start.

Clients, who open the message will be sent an automated email, and their actions with it (opens or clicks) will define the changes of the mailing list — in this example, those who open the automated email, will be moved to a specific mailing list.

Use this example to set up an automated flow that will move subscribers to mailing lists according to the link they click, or that will add or specific variable to such leads on the list and so on.

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