Use "drag-and-drop" method to move elements of automated emails to the operating window. This way you can set up a series of automated messages for any event and thus automate sending of emails.
This article shows how to use the contact webhook — the webhook which tracks opens and click-throughs in email campaigns you send.
Here is an example of a series using this webhook: you send an email campaign (for instance, a holiday promo), subscribers open the messages. This triggers the webhook that sends a consequential email to such clients. After that, those subscribers who opened the message are moved to a special mailing list.
Log in to your SendPulse account and go to Email-Automations and click on Create a flexible event-based automation flow.
*Click Apply to confirm the changes after each step.
Specify the initial parameters of the new automation.
Select Contact Webhook as the Start of automation.
Link a mailing list to the webhook — this mailing list will be automatically edited according to the subscribers' actions
Specify the first step of the automation — Email — by dragging it from the right-hand panel
Now pick a template and specify parameters for the message that will be sent to the subscribers to trigger further steps of the automation series.
*If icons of the elements of the automation don't fit in the operating window, move it up or to the side using the "drag-and-drop" method.
Add the next step — Condition
In this example, Open will be the condition that triggers the automation
Add the last step of the automation — Action
Select the type of the action — Move subscriber
And pick the mailing list the subscriber will be moved to
This automation series is good to go — Save and launch it
*Refer to our Knowledge Base for more articles about the Automation360
Now set up a regular email campaign for the same mailing list you specified in the webhook — so that subscribers open the messages and trigger the automation.
Open Email-Create a campaign
Select the same mailing list you linked to the webhook earlier and specify missing data.
Click Next and proceed to select an email template, then click Save and continue.
Check the campaign parameters.
Be sure to tick Opens and Clicks statistics checkboxes, otherwise the option to start an Automation360 flow will not be available:
After that select the webhook trigger principle — opens or clicks, and link the automation flow you set up earlier:
Now you are just one click away from the whole automation launch.
Сlick Start to send the message:
Subscribers will receive and open the message and thus the automation flow will start.
Clients, who open the message will be sent an automated email, and their actions with it (opens or clicks) will define the changes of the mailing list — in this example, those who open the automated email, will be moved to a specific mailing list.
Use this example to set up an automated flow that will move subscribers to mailing lists according to the link they click, or that will add or specific variable to such leads on the list and so on.
Published: 29 Jun 2018 Last Updated: 12 Feb 2019