"Condition" Element in Automation 360

Using the "Condition" element (block), you can build an automation flow based on the subscriber's actions.

You can track the following events: "Delivery," "Opens," "Clicks" in an email or message, and custom events.

Select the Condition

Drag the "Condition" block right after the tracked block, and select the condition:

  • Delivery — checks whether an email, message, or notification was delivered to the user.
  • Opens — checks whether an email was opened by the user.
  • Clicks — checks whether there were clicks on links in an email or notification, or clicks on a specific link.
  • Event — checks whether the event selected in the element has occurred.

The "Opens" and "Clicks" conditions work only for the "Email" and "Push" elements. The "Delivered" condition works for "Email," "SMS," "Viber," and "Push" elements.

Specify the Event Waiting Interval

Select the waiting interval — the period during which the system will wait for the condition to be met.

The countdown occurs when the contact reaches the "Condition" block. The condition will be checked exactly in 1 minute, 1 hour or 24 hours (1 day), and so on.

Branch Scenario

Below the "Condition" element, you can branch the flow and add elements to the branches, depending on whether the condition was fulfilled:

  • the "Yes" branch — the condition was fulfilled within the set timeout interval;
  • the "No" branch — the condition was not fulfilled within the set timeout interval.

Examples

For example, you want to track the delivery of an email to a user within 24 hours and send them the next email or receive a failed delivery notification.

Below the “Email” element, specify a one-day wait for the “Delivered” condition. Bind the next email in the flow to the “Yes” option, and the “No” option — to the “Send email to your address” action.

If the first email is not delivered to the recipient's email address within one day, you will receive an email notifying you about it.

If an email is delivered to the recipient's email address within one day, the next email in the flow will be sent to the user immediately after the first one is delivered or according to the time interval specified in the "Email" element.

Another example: You need to track whether users bought an item after you send them an abandoned cart email. Create a flow using the "Abandoned Cart" event, add the "Email" element to motivate them to complete the purchase, and then add the "Condition" element with the "Purchase" event.

You can add the "Email" element to the "Yes" branch to thank your customer in an email or ask them to leave a review when the "Purchase" event occurs.

If the event did not occur, you can send another email.

 

View Block Statistics

To view detailed information on a block, exit the editor, and click on the required condition block in the "Flow" or "Statistics" tab.

After clicking on the block, a side panel with the information on the block settings and statistics will open.

You can view more information on the contacts that reached the "Condition" block by branches: "Yes" — the contact fulfilled the specified condition or "No" — the contact did not fulfill the condition, and the timeout expired.

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