How to Create an Automation That Starts When a Subscriber Is Added to a Mailing List

Open "EMAIL" — "Automations." Click "Create new automation."

Creating a new automation

Fill in the campaign information.

Campaign settings

Specify "Add subscriber" as the starting condition of the flow.

Select a mailing list. The automation will be launched for subscribers who are added to this mailing list.

To relaunch the automation, if a subscriber is repeatedly added to the list linked to this automation, enable the "Start when a subscriber is added to the list multiple times" option.

Click "Apply."

Setting the flow start

Drag the "Email" block to the editor field and link it to the flow start. Specify in what time after adding a subscriber to the mailing list to send an email. Add a subject, for example, "Thank you for subscribing," and the content of the email. Click "Apply" to save the settings.

Adding an email to the flow

Bind the "Condition" block to the "Email" block. Choose opening an email as the condition for sending the next email. Set the period during which the service should wait for the condition to be met. Click "Apply" to save the settings.

Condition settings

Bind two "Email" blocks to the "Condition" block — one for the "no" option, the second one for the "yes" option. For each "Email" block, specify how long after meeting a condition to send the next email. For example, if you specify "After 1 day" as the sending time for each "Email" block, the email will be sent to subscribers one day after opening the "Thank you for subscribing" email, and the second email will be sent to subscribers three days after sending the "Thank you for subscribing" email.

Add the subject and content of the emails. Save the blocks settings.

Dividing the flow in two branches

Continue to develop the flow using the "Condition" and "Email" blocks.

Adding more blocks to the flow

Add a goal for better segmentation of recipients. For example, add three "Goal" blocks into the editor field — "Opened all emails," "Opened some emails," "Not opened any emails." Enable the option "Stop series for the subscriber if the goal is triggered." Connect each "Goal" block with the appropriate flow branch.

Goal settings

Go to the "Stat and conversions" tab on the automation page to track statistics on it.

Statistic on the automation

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