Tips on Designing Your Email Templates

In this article, we will talk about the factors that can help your emails pass through the spam filters successfully. Follow our tips to improve your email deliverability.

Sender's Name 

When you specify data in the "Sender's name" field, make sure that it clearly describes the person sending the newsletter. The name needs to be specific, so your recipients do not confuse you with anyone else.

Email Subject Line

Mention the name of your company or brand in the subject line. Even if the recipient consented to receive your mailings, they might not immediately recognize you. For example, message subjects like "The daily email from Company," or "Your monthly update on Product Name," help users immediately recognize your newsletter.

In the case of an incorrect or unclear subject line, users often click the "Spam" button.

The Source of the Address

Specifying how you got a recipient's email address and reminding them about their agreement to receive emails is a mandatory part of every newsletter. For example: "You are receiving this email because you are a member of our shopping club," or "You are receiving this email because you subscribed on Website." We recommend specifying this information in the footer of an email.

If such information is not available, an email may automatically be identified as spam.

Contact

All emails that are sent to users must include real—not electronic—contact information about the sender, including a telephone number and physical address.

If this information is not available, an email may automatically be identified as spam.

We will be glad if these tips help you to send email campaigns successfully.

Last Updated: 27.01.2023