How to add a GIF to email campaign in SendPulse?

At the 2nd stage of email campaign creation, there are 2 ways to generate a GIF:

  1. Choose a ready-made email template, which was created with the help of HTML editor.
  2. Create your own template with HTML editor.

How to convert video to GIF?

Step 1. Click the icon “Insert video”.

Step 2. Insert a video link (YouTube or Vimeo) and click “Enter”.

Then, choose “Generate GIF”.


Step 3. Convert part of the video.

You can convert part of the video, for this purpose choose this option. Then, add the necessary time – “Start from” and duration – up to 5 seconds.

If you want your subscribers to see the whole video, choose “Add an overlay button to the image” and they will be redirected to it.

Also, you can add duration time.

Choose the necessary image width.

Step 4. Preview and Create.

Click “Preview” to find out how it will look like. Then, click “Create GIF image”. Wait for a couple of seconds and add the image to the template.


Another way of converting video into GIF is to use selected frames

Step 3. Use selected frames.

Choose the necessary frames and set the interval between them. Here you can also add an overlay button to the image and duration time.

Step 4. Preview and Create.

Click “Preview” to find out how it will look like. Then, click “Create GIF image”. Wait for a couple of seconds and add the image to the template.

Your GIF is ready!

Have you ever received an email with a GIF? Were you intrigued?

GIF is not a real boost in email marketing still, but it becomes popular.

Why does this GIF capture your attention?

Such associations as mystery, curiosity, thrill of anticipation may come to your mind. This is quite logical, as they are predetermined by its main functions. 

So, let’s discover the magic of GIF.

Why should you use GIF in your email marketing? 

We tend to check our inbox while doing other things or when have a spare minute, for example, on our way to work, while having a lunch or a break. Thus, we are not inclined to read a lot of words and to enjoy highly informative emails. The first thing, we pay our attention to is a picture. It is definitely a picture. If chosen correctly, it can provide us with the sender’s intention in a creative and eye-catching way. 

GIF performs the following functions:

  • Informative

Certainly, this is the main goal pursued by the marketers. Their aim is to sell, to inform, to promote. GIF can show the main advantages of your product from different perspectives. 

  • Educational

For example, if your product is software or you have a blog where your regularly publish useful tips on “how-to-do-this-or-that”, GIF will be an excellent idea to demonstrate some portion of your information to make subscribers interested, to arouse a desire to discover more.

  • Congratulation 

Isn’t GIF a good way to congratulate your clients on their birthday? Be creative with its choice. A delicious cake with the burning candles or a pretty kitten with the balloons and confetti will make everybody smile. Moreover, it will positively reflect on your relationships with the clients.

  • For additional emphasis

You may emphasize anything you wish. For example, you have a free shipping for purchases over $50 – inform your subscribers.

Abandoned product in the shopping cart? Remind your client about it.

Everything depends on your imagination.

  • Entertaining

Why not? Surely, it can’t be your goal, but why not joke once upon a time? The most important thing – such a GIF should be to the point not just to litter your subscribers’ inbox.

Of course, there are more reasons why you should use GIF in your email campaigns, but these are the most relevant.

You already know why GIFs are so attractive, let’s look at bright examples of their usage.

How to use GIF in different industries?

Different industries have different ways how and where to apply GIF. Still, there are some common cases.

  • Client’s birthday

Wanderlust + Co sent this email to their subscribers who had a birthday. It is nice and cute, besides, there is a call-to-action so they offer a special discount.

  •  Sales, discounts, special offers

This email is from Artifact Uprising. They inform their clients about a sale using the bright and colourful GIF with an easy-visible call-to-action.


  • New arrivals

American Eagle Outfitters sent this email to their subscribers to tell them about their new collection of warm clothes. They simply demonstrate it, describing with a few words.


  • Tutorial

Teavana uses GIF to demonstrate how their product works, they offer a discount and have 2 visible call-to-action buttons. This can be applied to software, gadgets, online resources, etc.


Tips on correct usage of GIFs in email:

1) Don’t use GIF in every email campaign because your subscribers will get used to them and won’t be surprised. Use them once a month, for example,  for a change.

2) Don’t use a lot of GIFs in one email. It will not only distract clients from your intention, but it will influence the total size of your email. If it is too big, subscriber’s email client may not support it.

3) Make the first shot the most informative. If an email client of your subscriber doesn’t support GIF, the user will see only the first shot.

4) Avoid colourful and flashing shots and don’t make the interval between them too small, otherwise, it will irritate and won’t be informative. 

Now you know how to use GIF correctly and what you should avoid. Be creative and start using GIF right now!

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