How to Send Events

An event is an external signal containing data that is transmitted to a particular SendPulse URL.

So, how do you use events with SendPulse?

1. Create an event in the “Automations” section

Go to Events Manager

2. Add a new event

Add a new event

There are four predefined types of events:

  • Abandoned cart
  • Purchase
  • Registration
  • Custom event

3. Add, delete or edit variables

Add, delete or edit variables

All of the specified variables in an event can be inserted into an email template or SMS, or you can filter them and so on.

As soon as you set variables and create an event, a unique event URL or ID will be generated for you.

The generated URL

To send your event - request this URL.

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