Bulk email campaign

Bulk email campaign is a method of Internet marketing which implies sending automated emails to the group of addresses. For this type of campaign, a special software is required, the objective of which is to take every single email address from the already existing list, and to send an email to this address. The number of recipients can vary significantly, depending on the intentions of a particular campaign. These lists of recipients are created on the basis of segmentation

Bulk email campaigns have several advantages:

  • Cost of a bulk email campaign is much lower than the cost of a traditional advertising, which includes television, radio and printed advertisements. 
  • Segmentation allows to make emails personalized, that makes your subscribers trust you.
  • You can monitor the effectivity of your bulk email campaign with the help of the following metrics: email open rate, click-through rate.
  • You can easily monitor the invalid email addresses.

Despite all these attractive advantages, there are still some disadvantages:

  • Bulk email campaigns are to follow strict rules of the current legislation.
  • Some subscribers are not interested in your emails, so they simply avoid them.
  • Subscriber can mistakenly consider your email a spam, especially if the content of it is not relevant for the recipient.

Nevertheless, properly constructed email marketing can strengthen your relationships with subscribers.

Also searched with "Bulk email campaign"

QR Code - QR code is an abbreviation of Quick Response Code...

Google Analytics - Google Analytics is a web analytics service by Google, which is a popular and widely-used service of such kind on the web...

Autoresponder - Autoresponder is applicable to newsletters in an automated series that will be sent after events you specify...

Transactional Email - A transactional email is an email message that is sent automatically as a response to a user’s actions...

GetResponse - The most popular mailing service in the world...

User Rating: 5 / 5 (7)

Rate this article about "Bulk email campaign"

Try SendPulse today for free

If you are interested in "Bulk email campaign" you might be interested in our bulk email service.