Pixel
How to use Pixel to track events on your website and set up automation
-
SendPulse pixel basics
Last Updated: 25.02.2026
A pixel is a code snippet you add to your website to track visitor actions. It records events in real time and sends the collected data points to SendPulse, where you can use them in email campaigns, automated flows, and chatbots.
-
Install the SendPulse pixel on your website
Last Updated: 25.02.2026
To start tracking user actions, add the SendPulse pixel to your website. You can install it on SendPulse-powered websites or third-party websites.
-
Trigger SendPulse pixel events automatically
Last Updated: 25.02.2026
Condition-based triggers send events to SendPulse based on website visitor activity. This works best for standard scenarios like page views, click-throughs, and similar events.
-
Trigger SendPulse pixel events manually
Last Updated: 25.02.2026
If you want to create a pixel event scenario not covered by available conditions, use a code-based trigger. This helps you trigger events flexibly using generated code with defined variables and customize your data transfer settings.
or