Install the SendPulse pixel on your website

To start tracking user actions, add the SendPulse pixel to your website. You can install it on SendPulse-powered websites or third-party websites.

In this article, you’ll find step-by-step instructions for both setup options.

To get started, go to Automation > Pixel and click Add website.

SendPulse-powered website

In the modal window, select Powered by SendPulse. In the Select website section, choose your website from the drop-down list. Click Add.

The integration code will be added to your website settings automatically. You don’t need to take any extra steps.

Third-party website

In the modal window, select Third-party site. In the Website URL section, paste your website link and click Add. Copy the installation code and add it to your website before the closing </body> tag.

The generated code is specific to the website you’ve selected when creating the pixel. To track a different website, create a dedicated pixel and use its unique code.

Once you added the code to your website, click Check the installation. The system will verify whether the code was added correctly. You will see the Installed or Not installed status once the verification is complete.

The installation time depends on your CMS and can take from a few minutes to several hours.

You can also check if the code was installed properly in the Settings tab of your added website.

To create events, click Add event. To hide the settings, click Close.

For instructions on different CMS platforms, see Add a SendPulse-powered pop-up to CMS platform. Add the pixel code the same way you add pop-up code.

Once you install the pixel, add events to be tracked.

Last Updated: 25.02.2026