The answer is: choose a reliable email service with a high domain reputation. This way, you can focus on creating striking email campaigns while the service takes care of the technical side of things.
To send bulk email without getting blacklisted, you should take into account the several most important factors that influence email deliverability. All of them depend on your choice of an email service. Professional email marketing platforms enjoy a high reputation and have built-in features that get your emails in a recipient's inbox.
Use a Trustworthy IP Address
Domain reputation is the core issue for ISPs. They use IP addresses to judge whether the sender is worth trusting. Reputation depends on blacklist status, spam complaints, bounce rate, and spam traps. Besides, an IP-address needs a nice warm-up before sending emails from it. It helps ISPs realize that the sender is not a spammer. Your email marketing efforts will have more chances for success if you make the right choice of service. Sendpulse, as well as any other email marketing platform, takes care of IP reputation for you.
Set up SPF-records
ISPs use SPF-record to make sure that an email campaign is legitimate. They compare the sender's ID stated in the DNS with the IP addresses allowed to email from this particular domain.
Any legitimate service has a default SPF record already set for you, but SendPulse allows you to set your custom SPF record for free.
Use Double Opt-in When Collecting Subscribers
This is an email subscription method that ensures both a legally obtained and engaged mailing list. To join your list, users have to confirm their subscription twice. This way, you're protected from invalid email addresses and spam-traps.
Let's grow your mailing list!
Make use of pre-designed double opt-in forms to build a healthy and engaged mailing list. You don't have to code or have any technical skills.
Add an Unsubscribe Link to Every Email
This is a must if you are a good marketer. Allow your clients to unsubscribe if they're no longer interested in your brand. This way, you will deal with an engaged audience, and spam complaints won't damage your sender reputation. When creating an email campaign with SendPulse, don't worry about the unsubscribe link — our service includes it automatically in all the templates. But you still can create your own, that better conforms to your style and brand.
Maintain Email Sending Frequency
Marketers tend to ask their subscribers how often they’d like to receive email campaigns. Still, it’s recommended to send an email at least once a month so that customers don't forget about your brand. Besides, ISPs will find it suspicious if you start bombarding your subscribers with tons of emails out of the blue.
Use an Email Spam Checker
Our drag and drop editor and provides recommendations that will help you improve your sender reputation. Follow recommendations about the subject line, preheader, email body, unsubscribe link length, stop words, etc. to create non-spammy email campaigns that are more likely to reach subscribers’ inbox.
Read how to check your emails for spam with SendPulse here.
As you see, your emails won’t have a chance to get blacklisted with SendPulse's professional tools. Find more insights on how to send email without spamming in this article.
Last Updated: 2019-12-10