When sending an email campaign, you should consider adding a piece of interactivity to your emails. Video is a great way to draw attention to the contents of the email. Once you choose your mailing list, it is time to create the email itself.
Step 1: Go to the email editor
SendPulse allows you to create any kind of an email using an HTML editor or a user-friendly drag-and-drop editor.
Drag-and-drop editor is a handy template builder. It helps to create well-structured email templates fast by simply drag-and-dropping blocks and customizing them. Find more on how to create an email campaign with the template builder here.
Step 2: Insert the video element
Drag a video element and place it wherever it fits in the template. Check some tips on email video making here.
With SendPulse drag-and-drop editor, you can combine various text and visual elements to express your individuality with ease and achieve marketing goals.
Step 3: Set up the video element
Many ESPs do not display playing videos directly in the inbox. But a preview shot of that video, especially with a YouTube play button in the center, improves CTR significantly.
Copy and paste the YouTube link in the respective field. Stylize the video element to your liking, customize the inner padding, background color, and contours.
Step 4: Test and launch email
You can send a test email right from the template builder to your email address. Make sure your video preview is displayed as expected and the link is working.
Launch your campaign and monitor statistics to get the full image of your campaign’s success.
Published: 2019-05-14 Last Updated: 2019-05-16
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