How to Track Statistics on Subscription Form Events

When you create a subscription form using the SendPulse builder, you can enable statistics collection in Google Analytics. You can monitor your traffic sources and analyze which channel is more effective.

In this article, will talk about how to set up statistics collection in your SendPulse account.

Create Subscription Forms in Your SendPulse Account

In the "Email" tab, click Subscription forms.

To configure tracking statistics on events from an existing subscription form, click the name of the form in the list.

To create a new form and configure tracking statistics on events from it, click Create a new form.

Select a form template or a subscription form type.

Select a mailing list to which contacts from the subscription form will be transferred and move to the form builder.

Click Form options.

Go to the "Analytics and statistics" tab.

Enable Collecting Statistics for Google Analytics

Make sure the Analytics tag is set up on your site.

Enable the "Send subscription event" option for Google Analytics.

Subscription event statistics can be tracked by the parameters [eventCategory], [eventAction], [eventLabel].

You can also save the sources from which users and other UTM tags were converted to mailing lists. To do this, activate the "Send utm tags and additional conversion information" field.

Read more: How to Transfer UTM Tags from Subscription Forms to a Mailing List.

Ensure that the subscription form settings are correct in other tabs and click Apply changes.

Edit the design of the subscription form, if necessary, and save the form.

Track Statistics with Google Analytics

To track data by event category, go to "Behavior" > "Events" > "Top Events."

Select "Event Category" as the primary dimension.

Find the data for the "Sendpulse Email Form" category.

To track the data on the event action, go to "Behavior" > "Events" > "Top Events."

Select "Event Action" as the primary dimension.

Find the data for "Email Signup."

To track your action statistics, go to “Behavior” > “Events,” and select “Top Events.”

Select "Event Label" as the primary dimension.

Find the data for the subscription form with the name that corresponds to the [eventLabel] parameter in the settings of this form.

Last Updated: 28.02.2023