How to track statistics on subscription form events

On the "EMAIL" tab click "Subscription forms."

To configure tracking statistics on events from an existing subscription form, click the name of the form in the list.

To create a new form and configure tracking statistics on events from it, click "Create a new form."

Subscription forms page

Select a form template or a subscription form type.

New subscription form selection

Select a mailing list to which contacts from the subscription form will be transferred and move to the form builder.

Mailing list selection

Click the "Form options" button.

Go to the “Analytics and statistics” tab.

Analytics and statistics settings

Enabling statistics collection for Google Analytics

Make sure the Analytics tag is set up on your site.

Enable the "Send subscription event" option for Google Analytics.

Settings for collecting statistics in Google Analytics

Subscription event statistics can be tracked by the parameters [eventCategory], [eventAction], [eventLabel].

Ensure that the subscription form settings are correct in other tabs and click "Apply changes."

Applying changes in form settings

Edit the design of the subscription form, if necessary, and save the form.

Saving the subscription form

How to track statistics on events from subscription forms in Google Analytics

To track data by event category, go to “Behavior” - “Events” - “Top Events.”

Select “Event Category” as the primary dimension.

Find the data for the "Sendpulse Email Form" category.

Statistics by event categories

To track the data on the event action, go to "Behavior" - "Events" - "Top Events."

Select “Event Action” as the primary dimension.

Find the data for "Email Signup."

Statistics by event actions

To track the subscription form data by its name, go to "Behavior" - "Events" - "Top Events."

Select “Event Label” as the primary dimension.

Find the data for the subscription form with the name that corresponds to the [eventLabel] parameter in the settings of this form.

Statistics by event label

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