It’s no secret that TikTok has completely reshaped how people discover and buy products. What started as a platform for lip-sync battles and dance challenges has now become a powerful platform where products can go viral and sell out in a matter of hours. With a huge base of Gen Z and Millennial users, TikTok is the perfect place to find new customers and grow your brand.
In this post, we’ll explore the best-selling products on TikTok, drawing on insights from the TikTok Creative Center and the latest viral trends.
Content:
Why is it worth selling on TikTok?
TikTok’s built-in social commerce platform, also known as TikTok Shop, offers a unique way for eCommerce businesses to sell online. With the help of TikTok Business, both big and small brands can easily reach new audiences and drive sales directly through the app. Here are the key reasons why selling on TikTok just makes sense.
Audience reach
TikTok has over 1.5 billion active users worldwide, with many of them being Gen Z and millennials, two of the most valuable demographics for modern brands. What sets TikTok apart from other social media platforms is its powerful algorithm. You don’t need a huge following to gain views, engagement, or even go viral. As long as your content engages the audience, it has the potential to become a global hit.
TikTok Shop integration
TikTok Shop allows you to sell directly within the app, making it easy for users to discover, explore, and buy your products without ever leaving the platform. This smooth, in-app shopping experience boosts conversions and shortens the customer journey. In fact, according to Partner Centric, over one in three Americans under the age of 60 has already purchased at least one TikTok Shop product, and this number is expected to continue growing.
Marketing opportunities
TikTok’s content style is creative and authentic, allowing brands to generate numerous new ideas and showcase TikTok products in various ways. Brands can leverage challenges, influencer partnerships, and trending content to create fresh marketing ideas that help their brand stand out. Besides, many TikTok trends have been adopted by other short-form video content platforms, such as Instagram Reels and YouTube Shorts, allowing you to easily repurpose your videos and expand your reach across multiple channels.
Influencer and UGC potential
TikTok has a strong community of influencers and UGC creators. Working with them helps brands boost visibility and increase sales through authentic promotion. TikTok makes it simple to feature products in a natural and engaging way.
Partnering with influencers and creators can turn everyday videos into powerful sales tools that don’t feel pushy. Popular formats include “Get ready with me,” “A day in my life”, “Products that changed my life”, “TikTok hacks”, and “TikTok made me buy it.” These formats highlight your best TikTok shop items and connect with audiences in a relatable way.
TikTok Live shopping
TikTok Live streams offer another exciting way to sell on the platform. Around one in three Gen Z users say they are interested in buying through TikTok Live because it allows them to see products in action in real time, which is more convincing than static images or pre-recorded videos. This level of transparency builds trust, drives FOMO, and impulse purchases. TikTok’s interactive format also encourages direct feedback, turning viewers into customers on the spot.
ROI on ads
One major advantage of TikTok advertising is its low cost compared to its reach. TikTok’s average CPM is just $1.95, which is significantly lower than Meta’s $4.89, according to Social Wick. This means brands can reach more people for less money when selling TikTok products, which directly boosts return on ad spend (ROAS). This cost-efficiency partly comes from TikTok’s rapidly growing user base, currently outpacing advertiser demand.
20+ top-selling products on TikTok
In this section, we’ll explore TikTok Shop trending products using the Creative Center. Whether you’re launching a new business or testing TikTok with an existing brand, these insights can help you identify which products or categories have the highest potential for success.
Perfume
Perfume is one of the most popular beauty subcategories and ranks among the best-selling products on TikTok. Interestingly, the top-performing videos are often professional campaigns posted by brands, rather than influencer or user-generated content.
That said, individuals still have a huge chance to go viral by recommending new fragrances or sharing affordable finds. To boost your reach, you can try hashtags like #perfumetiktok, #trending, #fragnancetok, #emergencytrend, etc.
Here’s an example of a paid partnership video focused on perfume:
The way @Valentino.Beauty Born In Roma perfume brings back so many good memories 🥹🫶🏻❤️ #VALENTINOBeautyPartner #fragrance
@haleyybaylee
Cosmetics
Cosmetics is another highly popular subcategory with great viral potential on TikTok. Trends like “Get ready with me” or “My makeup routine” make it easy to showcase new products. Among cosmetics, lipsticks and lip glosses consistently rank as best-selling products on TikTok.
Their popularity comes from the instant transformation they offer — a quick before-and-after effect that captivates viewers. Viral videos often use close-up shots and glossy visuals, which appeal to fans of texture-focused content. You can use hashtags, such as #lipsticktutorial, #glossylip, #beautytok, #viralmakeup, and others to increase your content visibility.
Take a look at this example of a close-up lip gloss video:
Candy kisses in one swipe 👄🍭 @musthavesxt swatches every one of our Crystal Glaze Moisturizing Lip Glosses for a finish that is impeccably sweet 🍬🍪💕(Id:39264985) #blackfriday#blackfridaydeals#blackfridayshopping#sheglam#sheglamlipstick#sheglamnewarrival#lipsticktutorial#glossylip#lipglossset#GlossyLipsObsession
@SHEGLAM
Skincare
Skincare shares cosmetics’ appeal for before-and-after results, showing improvements like acne clearing, reduced redness, or glowing skin. Products like serums, essences, and moisturizers are often among the most popular TikTok trending items.
Here’s a viral TikTok skincare video that lists all the products used:
sundays are for self care 🤍🧖🏼♀️ #selfcare #selfcareroutine #skincare products used: @rhode skin pinapple clenser @japonesque facial razor @medicube_official super cica toner pads & booster pro @SKIN1004 Official tone brightening capsule ampoule @Tatcha the dewy skin cream @Gisou honey infused hair oil & lip oil
@Jasmin
Skincare content is also closely tied to mental health and self-care, especially with Gen Z audiences. Formats like first impressions, week-long trials, and honest reviews perform well because they feel authentic and relatable. Hashtags you can try to include are #asmrskincareroutine, #aestheticskincare, #skincarefor30s, #glassskin, #glowyskin, #skintips, etc.
Additionally, expert creators share educational content, often reacting to bad skincare routines or breaking down product usage. This not only builds trust but can also boost sales, especially when the advice is clear and actionable. Here’s a video like that featuring an expert reaction to skincare trends:
Phone accessories
Other great products to sell on TikTok are small, practical items that serve a purpose. These can include phone cases, screen protectors, stickers, extra displays, and any other accessories that solve a problem or make life easier. They tend to perform well because they’re easy to demonstrate and often show clear before-and-after results.
Even if a product isn’t functionally useful, it can still perform exceptionally well on TikTok if it’s visually appealing. Think glitter effects, color shifts, LED lights, and other eye-catching features.
Look how an online store uses TikTok to demonstrate their phone charms:
When promoting your products, include clear descriptions and relevant hashtags. For example, use #phonechain, #phoneaccessories, #light, #cameragrip to describe the product itself. Also, add hashtags that target your audience, like #contentcreator, #girlytech, to reach the right viewers.
Home organization
Home improvement and organization products are also among top-selling TikTok products. These products can make content extremely satisfying, like transforming a messy space into an organized one. The visual before-and-after grabs attention quickly and keeps viewers watching. In addition, people love seeing real-time results from products that solve everyday problems.
On TikTok, products that perform best tend to be budget-friendly and easy to use. In the home organization niche, there’s a popular trend known as Amazon Finds. If you’re selling on Amazon, tapping into this trend can significantly boost your visibility and sales. You can use hashtags such as #amazonfinds, #viralamazonproducts, #homestuff, #kitchenhacks, and #homeideas, among others.
Here’s a TikTok video about an Amazon must-have kitchen item:
Shop at the Amazon Storefront link in my bio ✨ This is an Amazon kitchen must have! It simply wraps around your faucet to keep your countertop dry 🙌 #amazonmusthaves #amazongadgets #amazonkitchen #amazonkitchenfinds #viralamazonproducts #homestuff #kitchenhacks
@Amanda • Home Decor
When promoting TikTok Shop products or items from marketplaces like Amazon, it’s usually more effective to link directly to each product instead of a generic shop link. If you’re a business or content creator, using a link in bio page can help organize your links and guide viewers straight to the exact TikTok trending items featured in your videos. Tools like SendPulse let you create a custom link in bio page for free.
Household cleaners
Home cleaning products are among the best TikTok Shop items to sell, much like home organization tools. They’re easy to show in videos, very relatable, and really satisfying to watch, which makes them perfect for the platform. People love seeing a messy space get clean and transformed right before their eyes.
Many creators and businesses add ASMR sounds to create a sensory experience that draws viewers in even more. Popular types of videos include deep cleaning routines, viral TikTok cleaning hacks, and those cool finds from Amazon or AliExpress. To help more people discover your videos, consider using hashtags such as #cleaningtips, #cleantok, #satisfyingcleans, #cleaningmotivation, #cleanhome, and #cleaningroutine.
Take a look at this example of an ASMR cleaning video on TikTok:
Nettoyage a la vapeur en profondeur ca facilite vraiment le nettoyage 👌🏼💕 #asmr #asmrsounds #steamcleaner #nettoyagevapeur #asmrcleaning #karcher #cleantok #cleaningtiktok #cleaningmotivation #deepclean #cleanhome #cleanwithme
@Ibtissamcare
Clothes
Clothes are among the best products to sell on TikTok, as the platform is designed for visual discovery and fast-moving trends. According to the TikTok Creative Center, some of the top-selling items in this category include t-shirts, casual dresses, shirts, and pants.
One big reason clothes do so well on TikTok is that viewers get to see how they fit, move, and look in real life. This is way more engaging than static photos or professional ads. Seeing clothes worn naturally helps people imagine themselves wearing them, which drives more engagement and sales.
Popular TikTok video formats that can go viral include GRWM (get ready with me), try-on hauls, “this or that” style comparisons, and storytelling videos like “What I’d wear to a coffee date” or “Outfits inspired by Rachel Green,” among many others.
Here’s a try-on video focused on spring wardrobe:
Many fashion creators and brands use a link in bio page to make it easy for viewers to shop the items featured in their videos. If you’re just starting out and want to launch your own online store, platforms like SendPulse can help you sell products and accept payments smoothly, creating a seamless shopping experience for customers.
Electronics
Videos about electronics and gadgets often perform well on TikTok and rank among the best TikTok Shop items. Tech trends also matter a lot. For instance, noise-cancelling over-ear headphones are popular because they help people focus while working or relax after a long day.
When looking at video trends, two formats stand out: satisfying unboxing clips and honest user reviews listing pros and cons. For unique gadgets, “you didn’t know you needed this” demos work especially well. When creators show gadgets solving real problems, viewers get hooked and often make impulse buys. To boost your reach, you can use some trending hashtags, such as #bestheadphones, #soundtest, #headphones, #remotework, #unboxing, and others.
Here’s an example of a headphones video review on TikTok:
Sunscreen
While technically still part of the skincare category, sunscreen specifically has become increasingly popular on TikTok and is among the top-selling products on TikTok. Thanks to dermatologists, influencers, and brands, TikTok has helped educate people that no skincare routine is complete without sunscreen. SPF is now seen as essential, especially with content around aging prevention, hyperpigmentation, and sun damage.
TikTok has helped popularize lightweight and invisible formulas, like gel textures, tinted sunscreens, or hybrid skincare-SPF combos. Some of them even double as makeup primers or moisturizers. To increase visibility, you can use hashtags, such as #skincare, #sunscreen, #spf, #sunscreentest, and others.
Look at this video comparing different sunscreens for oily skin:
What sunscreen should we test next? Link in bio to shop our faves! #oiltest #oilyskin #skincare #sunscreen #sunscreentest #spf #supergoop #acne #commissionearned
@Product Testing
Wellness supplements
A large portion of TikTok users are deeply interested in health, wellness, and self-improvement. That’s why wellness supplements resonate so well on the platform. They promise visible or feel-good results, such as glowing skin, improved sleep, and increased energy. Some of these supplements have even gone viral, becoming TikTok Shop trending products.
Wellness products often go viral on TikTok through challenges or trends. For example, chlorophyll water and magnesium supplements are currently among the most popular. Once one creator shares positive results, others quickly follow. Many supplement brands also collaborate with micro-influencers who create authentic, lifestyle-focused content around the products.
Take a look at this testimonial on drinking chlorophyll water from a popular influencer:
It’s important to note that, according to TikTok’s guidelines, creators and businesses should encourage viewers to consult a healthcare professional for any specific medical concerns or conditions. Making medical claims is not permitted and may result in content removal.
Dried snacks
Snacks have become a viral sensation on TikTok. With their crunchy textures, vibrant packaging, and diverse range of flavors, they capture attention almost instantly. One of the main reasons they’re among TikTok trending items is the sensory experience they offer. The satisfying crunch of a dry snack, especially in ASMR videos, draws viewers in and keeps them engaged.
They’re also favorites in unboxing videos, where people try international or unusual flavors. Additionally, TikTok’s large cooking community means that products like air fryers and kitchen gadgets also perform well, as they appeal to food lovers.
Here’s a viral snack-related video in ASMR style:
Jewelry
TikTok is the perfect platform to showcase outfits and spot the latest trends, and jewelry plays a huge role in completing any look. Its sparkle, shine, and movement make jewelry incredibly photogenic, especially in short videos with good lighting and close-up shots.
Creators often show how to style a piece alongside other accessories or how it elevates a full outfit. TikTok users love discovering unique, aesthetic products, and many quickly become TikTok trending items. Keep in mind that TikTok trends often follow broader fashion movements. To boost your reach, use hashtags like #fashiontrend2025, #stylealert, #jewelrytrend, and #styletips.
Look at this fashion trend video featuring jewelry:
The Biggest Trend of 2025 ⬇️ - Ankle Jewelry! We’re rocking all kinds of ankle accessories - from charms and trinkets to embellishments on jeans, pants, boots, tights, and shoes. Anything goes! Have you heard of this trend? What do you think? #anklejewelry #fashiontrend2025 #stylealert #jewelrytrend #fürdich #fashionforward #styletips #trend2025
@Liane Holm
Bra accessories
TikTok is known for sharing helpful tips and hacks, and that includes advice on underwear, too. When clothing is asymmetrical or has an unusual design, covering undergarments can be tricky. TikTok users quickly share clever solutions and recommend products that solve these problems.
Here is an example of a TikTok video sharing thoughts on bra accessories. Creators often post “before and after” videos showing how bra hacks improve an outfit’s look. These videos drive traffic to shops and help bra accessories become among the top-selling TikTok products.
Bye bye to a normal bra #grippycovers #RushReady #FallFashion #treasurefinds #TTSLevelUp #FallDealsForYou #AutumnFashion
@kristinadunn
Water bottles
At first, it may seem surprising that water bottles are among the best-selling products on TikTok. But when you consider current trends like self-care routines and the clean girl aesthetic, it starts to make sense. Drinking water is now an essential part of these lifestyles, making stylish water bottles a must-have accessory.
Brands like Stanley Quencher, Hydro Flask, and Owala have gained popularity due to their sleek designs, trendy colors, and practical features, such as built-in straws, handles, and car cup holder compatibility. TikTok users love products that are both functional and visually appealing. Creators often feature their water bottles in morning routines or “day in the life” videos.
One viral moment that boosted water bottle sales was the Stanley Cup story. A TikTok video showed a woman’s car completely destroyed by fire, but her Stanley Cup survived with ice still inside. This video alone racked up 96.9 million views, skyrocketing the product’s popularity.
It’s wise to closely monitor emerging trends. Even if you’re not selling the main TikTok trending item, there’s often demand for complementary accessories. For example, many Stanley Cup-related add-ons have become extremely popular on TikTok.
Restock my Stanley tumbler cup purse with me 👛 🥤#asmrrestock #amazonfinds #restockasmr #restockwithme #restockingasmr #asmrvlog #stanleytumbler #stanleyaccessories #stanleycupaccessories #ihavepurse #stanleyrestock #tumblerrestock #fall2024
@Sam Shan Shops 🦋
You can make the videos featuring such products more searchable by using hashtags like #stanleycupaccessories, #stanleycharm, #decoratingstanley, or by including the name of any other product that’s popular on TikTok.
Shoes
Just like clothes, shoes offer great content opportunities on TikTok that can boost your conversion rate. There are many popular formats on TikTok that you can create featuring footwear, including unboxing videos, try-on videos, day-to-night outfit transitions, and glow-up videos. A specific shoe, such as platform Crocs, can gain explosive popularity overnight if a creator posts a viral video. Once viewers see it repeatedly, it often becomes one of the best TikTok Shop items.
Convertible heels are a hot topic on TikTok because they solve real-life problems, making them among trending products on TikTok.
Other mini-trends include comfy footwear, Scandi style, and minimalist wardrobes. Use hashtags such as #scandistyle, #convertibleheels, #capsulewardrobe, and #shoerotation to reach targeted audiences.
Wallets
Wallets are popular on TikTok because they fit perfectly into content about useful finds and organization. They appear in various video formats, such as budget-friendly product hauls, stylish design showcases, and gift guide videos. Their practicality and appeal as gifts help wallets become TikTok Shop trending products.
Wallets come in many styles, from small travel wallets to cardholders and minimalist designs. This variety lets TikTok cater to different niche audiences. You can help your videos reach the right users by using hashtags like #musthave, #ttshop, #designerwallet, and #wallettok, among others.
Here’s a popular video reviewing the wallet from TikTok Shop:
Backpacks
Backpacks and bags, in general, are essential items that most people use daily for work, school, travel, or leisure activities. TikTok users love discovering useful products that make their lives more organized or convenient. Content focusing on functional, high-quality, or multifunctional bags always catches attention.
Niche bags designed for specific needs often become TikTok trending items. Think travel backpacks that fit carry-on requirements, outdoor backpacks with practical features, luxury bags, or stylish shopping totes. Videos that perform well include product demos, outfit showcases, or the popular “What’s in my bag” format, which offers a natural way to highlight the bag while sharing useful content. Here’s one of such videos:
Modest essentials
Many creators on TikTok authentically share their cultures and faiths, especially Muslim women who build communities through styling tips, modest fashion hauls, and daily life content. This has increased demand for modest fashion products. TikTok has helped normalize modesty as a stylish choice, making items like instant hijabs popular among audiences who value both faith and fashion.
Instant hijabs have become really popular TikTok products because they save time without sacrificing style or modesty. To reach your target audience, use hashtags like #instanthijab, #hijabfashion, and #muslimtiktok, tailored to the products you sell.
Here’s a popular video featuring an instant hijab:
Decorative stickers
Decorative stickers are among the top-selling TikTok products, thanks to their role in personal expression. Younger generations love customizing their belongings, and stickers provide an affordable and easy way to make things unique and personal. The recent boom in journaling and scrapbooking has only boosted sticker popularity.
Also, stickers often come in themed sets featuring movies, celebrities, or characters, allowing sellers to target specific fan groups effectively.
Here’s a journal decorating video that features stickers:
The only rule for decorating your journal is to make sure you have fun doing it 💋 stickers are from @tinystore__ @Prince of California @Arch Michael @Amazon #journaltok #junkjournal #journalwithme #bulletjournaling #fyp #journalinspo #junkjournalideas
@katkalopsia
Office equipment
Keyboards, mice, and other office gear are also trending products to sell on TikTok. The platform loves visually pleasing and practical items like RGB mechanical keyboards, minimalist desk setups, and ergonomic mice. These fit well within popular niches like studytok, desktok, and productivitytok.
With the growing popularity of home offices and remote work setups, people are actively looking for products that match certain aesthetics, whether sleek and silent or clicky and tactile. Videos that perform particularly well for these products include unboxing videos and ASMR demonstrations. You can use hashtags like #asmrtingles, #keyboardasmr, #creamykeyboard, #desksetup, etc.
This one is definitely in my top 5 for keyboard asmr sounds, its so so satisfying 🫠🫠 Base: Aula F99 Switches: MMD Vivian Keycaps: Tiramisu PBT #asmrsounds #asmrvideo #asmr #keebtok #typingsounds #asmrtingles #keyboardasmr #woodsoup #typing #keeb #thock #thocky #asmrtiktoks #creamykeyboard #desksetup #fallfreshness #thockykeyboard #mechanicalkeyboard #asmrtist #aulaf99 #aula #customkeeb #mmdviviam #keyboardmod #toptiernovember #blackfriday #tiktokshopblackfriday #cozygames #gamergirls #tiktokshopcybermonday
@Jes Nerding Out 🤓💕
Another trend for this kind of product is ergonomics. A lot of people are not only looking for gear that fits their desired aesthetic but also reduces strain during long work or study sessions.
Squeegees
Squeegees have gained popularity on TikTok, particularly for creative DIY projects. A prominent trend involves using squeegees for creating abstract art. Artists apply acrylic paint to a surface and then drag a squeegee across it to produce designs. Some creators even experiment with different surfaces and tools to achieve unique effects.
Here is a video example of using this TikTok trending product to produce abstract art. Thanks to its visual appeal, this satisfying content went viral on TikTok.
Apart from that, squeegees are, of course, still used and shown on TikTok as a cleaning hack. TikTok users demonstrate their effectiveness in cleaning windows, floors, and even drying wet playground equipment. For instance, one viral video shows the use of a squeegee to quickly dry a wet slide.
This is possibly my only original thought I have EVER had! I posted about this 2 years ago and many of your minds were blown 🤯 still my ultimate mom hack! #aggressivetutoriallady #aggressivetutorials #momhack #parkhack #squeegeehack #dollartreehack #dollarstorehack #tricksupmysleeve
@Jess|Aggressive Tutorials
Heatless styling tools
Heatless styling tools are trending due to their hair-friendly benefits, ease of use, and affordability. Many are designed for overnight styling, saving time while maintaining hair health. That’s why many of these rods and bonnets have ranked as the top TikTok Shop products.
The best performing videos featuring these products are usually product demonstrations and before-and-after videos like this one:
Tutorial on how to apply our 3 Overnight Blowout rods 🫶🏻 grip tutorial is a few videos before this. #overnightblowout #3rodapplication #overnightblowoutapplicationtutorial
@Overnight Blowout
You can use different hashtags describing your product and their effect, for example, #heatlesscurls, #curlformers, #curlingrods, #overnightcurls, and others.
Pet toys
Pet and animal content consistently performs extremely well on TikTok, with many videos going viral. So, it’s no surprise that pet toys rank among the best-selling products on TikTok. Some toys, like Jellycat plushies, are popular not only with pets but also with their owners. These items often double as comfort objects for humans while still being perfect for pets.
Videos showing pets interacting directly with toys tend to go viral and capture viewers’ attention. Funny or unexpected reactions from pets resonate strongly with many pet owners. Take a look at the video example below, featuring a cat and a massager.
Pet food dispensers have also gained popularity on TikTok. While some act as toys, their main appeal lies in their practical use. Videos of pets figuring out how to use these dispensers and feed themselves often receive a lot of views.
To help categorize your videos, you can use specific hashtags related to pets, such as #dog, #cats, or #parrots. Additionally, describe the product with hashtags like #dogtraining, #petmukbang, #wickedbone, and others.
How to find TikTok trending items
Understanding what’s currently popular on TikTok is key to identifying top-selling TikTok products. Staying updated on trends helps you decide which products to sell on TikTok and when to promote them. In this section, we’ll share several ways you can do that.
TikTok search
One of the simplest ways to find trending products to sell on TikTok is by using TikTok’s built-in search feature. Try typing popular phrases like “TikTok made me buy it,” “Amazon finds,” or “TikTok trend 2025.” You can also combine any category you’re interested in with the word “viral,” for example, “viral skincare.” After searching, filter the results by the “Top” tab to see which products appear most frequently.
Pay close attention to engagement metrics, such as comments, likes, and saves. A high number of interactions is a strong sign that the community is interested and that the product has viral potential. Once you identify a trending product, it’s a good idea to verify its broader popularity by checking it on Amazon or using Google Trends. This helps confirm that the product is also gaining traction outside of TikTok in terms of searches and sales.
FY page
Scrolling through your For You (FY) page can also reveal trending products on TikTok Shop. While this page reflects your interests, it also highlights wider trends. Look for products you see repeatedly, or pay attention to popular hashtags and sounds that signal what’s going viral.
Following niche influencers or creators who review trending products is another smart move. They often spot what’s gaining momentum early. Remember, some trends are seasonal, like pumpkin spice latte in the fall, so timing matters.
TikTok Creative Center
In TikTok Creative Center, you can get an overview of current trending topics, videos, hashtags, and more. The platform allows you to view top ads and best-selling products on TikTok filtered by time span, country, and category.
Besides, TikTok Creative Center offers free tools to help you create engaging video scripts and add elements for higher audience interaction. If you run TikTok ads, the “Top Ads” section is a great source of inspiration, showing real examples of successful ads and their engagement metrics.
TikTok Commercial Music Library
In addition to exploring trends in the TikTok Creative Center, you can also discover trending videos and products by tracking popular sounds. The Commercial Music Library offers a collection of pre-cleared music for both organic TikTok content and TikTok ads. You can filter and sort songs in various ways to find trending tracks that best match your content.
Another useful feature is the “Playlist” tab, where you can browse curated viral TikTok music playlists. After that, you can return to TikTok and search for videos with specific audio tracks to complete your analysis and determine popular TikTok products.
Other social media platforms
Most trends start on TikTok but quickly spread to other platforms that support short video content, such as Instagram and YouTube. Since creators often cross-post content, you’ll find many of the same topics trending on other social media platforms. If you’re creating content or selling products, adapting TikTok trends for Instagram Reels and YouTube Shorts is a smart way to reach a wider audience while the trend is still popular.
Top creators
Watching content from top creators is another excellent way to spot trending products on TikTok. They usually lead or quickly adopt trending topics and video styles. Even if they don’t promote products directly, you can borrow their video formats or concepts and tailor them to your niche.
TikTok Shop
If you’re selling through TikTok Shop or considering it, setting up a seller account allows you to stay updated on trends and marketplace shifts. You can browse best-selling products on TikTok and see what’s trending now, sorted by category.
Many creators also go live to promote trending products, providing real-time insights into what’s selling and engaging viewers. However, you should note that TikTok Shop is not yet available in every country; therefore, check its availability in your region.
The bottom line
As you can see, TikTok holds immense potential for sales. When you explore any category, you’ll find not only the top-selling TikTok Shop items but also popular trends and video formats driving those sales.
To optimize your sales process, it’s crucial to use the right tools specifically designed for this purpose. With SendPulse, you can create a free link in bio page for your TikTok account and launch an online store to sell your products effectively. Additionally, SendPulse offers a range of other helpful features, including an email marketing automation platform, a no-code chatbot creator, and a pop-up builder, among many others, all designed to further enhance your store’s performance.
Don’t hesitate to create a free account and check out SendPulse today!
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